Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Kaleyra, Inc. | Professional Services | 564 | $268M | Italy | Coginiti | Coginiti Platform | Analytics and BI | 2024 | n/a | In 2024, Kaleyra, Inc. implemented the Coginiti Platform as the companywide Analytics and BI layer supporting marketing analytics and customer engagement analytics. The Coginiti Platform was adopted by Kaleyra’s BI team to centralize query logic and provide a self service query surface for marketing and engagement use cases, aligning analytics consumption with business reporting and campaign analysis workflows. The implementation emphasized reusable analytics artifacts, with the team leveraging catalog and code reuse features to simplify analytics pipelines and reduce duplicated engineering effort. Coginiti Platform configurations focused on templated query libraries and reusable transformation patterns, enabling analysts to compose self service queries from standardized components while preserving data modeling and lineage within the analytics stack. Operational scope covered marketing analytics and broader data engineering productivity across Kaleyra’s operations, with governance centered on catalog curation and controlled reuse of code artifacts. The deployment changed workflows by shifting routine query composition to analysts through self service, while data engineering concentrated on maintaining the reusable components, and this approach explicitly aimed to speed time to insight for marketing and customer engagement analytics. | |
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Cardlytics | Professional Services | 591 | $267M | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2013 | n/a | ||
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Professional Services | 591 | $267M | United States | IBM | IBM Netezza Data Warehouse | Data Warehouse | 2018 | n/a |
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Banking and Financial Services | 750 | $267M | United States | Tableau Software | Tableau | Analytics and BI | 2018 | n/a |
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Non Profit | 5400 | $267M | United States | Palantir Technologies | Palantir Foundry | Analytics and BI | 2018 | n/a |
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Banking and Financial Services | 2841 | $267M | Colombia | wolkvox | wolkvox BI | Analytics and BI | 2022 | n/a |
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Banking and Financial Services | 750 | $267M | United States | Idera | Idera SQL Server Security Analysis | Analytics and BI | 2015 | n/a |
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Life Sciences | 743 | $266M | United Kingdom | Oracle | Oracle Endeca | Analytics and BI | 2011 | n/a |
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Banking and Financial Services | 134 | $266M | United Kingdom | Chartbeat | Chartbeat | Analytics and BI | 2010 | n/a |
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Banking and Financial Services | 500 | $265M | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2013 | n/a |
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