Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Cigna Insurance 71295 $244.4B United States The Trade Desk The Trade Desk Digital Advertising Platform 2017 n/a
Cigna Insurance 71295 $244.4B United States Adobe Systems Adobe Target Standard Marketing Analytics 2017 n/a
Insurance 71295 $244.4B United States Adobe Systems Adobe Analytics Cloud Marketing Analytics 2020 n/a
Insurance 71295 $244.4B United States Salesforce Salesforce Experience Cloud Customer Engagement,Customer Experience 2019 n/a
Insurance 71295 $244.4B United States Salesforce Salesforce Marketing Cloud Marketing Automation 2017 n/a
Insurance 71295 $244.4B United States Salesforce Salesforce Vlocity Customer Experience 2019 n/a
Insurance 71295 $244.4B United States Sprout Social Sprout Social Platform Social Media Management 2025 n/a
Government 3540 $243.6B United Kingdom Intuit Intuit Mailchimp Marketing Automation 2017 n/a
Professional Services 13000 $243.2B Singapore Thunderhead Thunderhead ONE Engagement Hub Customer Engagement 2015 Direct from vendor
Professional Services 13000 $243.2B Singapore Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2020 n/a
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