Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Barceló Hotel Group | Leisure and Hospitality | 24000 | $2.5B | Spain | Microsoft | Microsoft Dynamics NAV | ERP Financial | 2015 | n/a | ||
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Barceló Hotel Group | Leisure and Hospitality | 24000 | $2.5B | Spain | Oracle | Oracle CRM On Demand | CRM | 2016 | n/a | In 2016 Barceló Hotel Group implemented Oracle CRM On Demand as its CRM platform to centralize guest profiles and unify customer engagement across corporate sales, marketing, and guest services. Oracle CRM On Demand was positioned to provide a single customer record and activity timeline to support sales and service workflows in the hospitality context. Configuration focused on standard CRM capabilities common to the hotel sector, including contact and account management, opportunity and pipeline management for group and corporate sales, service case management for guest incidents and follow up, campaign and loyalty management for marketing programs, and workflow automation for lead routing and service escalation. Reporting and role based dashboards were configured to align sales and service KPIs with operational teams. The implementation included integration points with transactional and operational systems rather than specific vendors, linking Oracle CRM On Demand to reservation and property management data feeds, email and marketing data sources, and contact center interaction records to create a unified customer view. Operational coverage targeted corporate sales, marketing, reservations, and guest services functions to support both pre arrival and post stay engagement workflows. Governance work centered on establishing a centralized customer master data model, role based access controls, and standardized service workflows and SLA definitions to manage cross functional handoffs. Deployment and change management emphasized configuration governance and end user role training to embed CRM driven processes into sales and guest service operations. | |
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Leisure and Hospitality | 24000 | $2.5B | Spain | SAP | SAP CRM | CRM | 2015 | n/a |
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Leisure and Hospitality | 10000 | $2.5B | United States | Hyrell | Hyrell Applicant Tracking System | Applicant Tracking System | 2018 | n/a |
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Leisure and Hospitality | 10000 | $2.5B | United Arab Emirates | Sitecore | Sitecore Experience Platform | Web Content Management | 2015 | n/a |
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Leisure and Hospitality | 10000 | $2.5B | United Arab Emirates | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2020 | n/a |
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Leisure and Hospitality | 10000 | $2.5B | United Arab Emirates | Oracle | Oracle OPERA Property 5 Management | Hotel Property Management | 2015 | n/a |
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Leisure and Hospitality | 10000 | $2.5B | United Arab Emirates | Ramco Systems | Ramco HCM | Core HR | 2015 | n/a |
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Leisure and Hospitality | 10000 | $2.5B | United Arab Emirates | Epicor | Epicor iScala | ERP Financial | 2017 | n/a |
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Leisure and Hospitality | 10000 | $2.5B | United Arab Emirates | SmartSheet | SmartSheet | Project Portfolio Management | 2017 | n/a |
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