Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Kakao Entertainment | Media | 600 | $200M | South Korea | Fluxicon | Fluxicon Disco | Process Mining | 2019 | n/a | In 2019, Kakao Entertainment implemented Fluxicon Disco for Process Mining to analyze user behavior in its Melon mobile streaming service. Melon generates voluminous mobile app log data that records service usage and new user sign-up events tied to KakaoTalk accounts, and Disco intake focused on user journeys during the day users registered via KakaoTalk. Using Fluxicon Disco the analytics team applied journey discovery workflows and sequence analysis to reconstruct end to end sign-up and early engagement paths, then classified new users into five behavioral segments. Fluxicon Disco's event log driven Process Mining approach enabled the team to surface characteristic sequences and variant funnels that explained why each segment signed up. The implementation ingested mobile app logs and KakaoTalk sign-up events, centering operational coverage on the Melon mobile application and first day user interactions. Business functions involved included product analytics, acquisition marketing, and campaign planning, with analysis artifacts handed off for targeted execution. Governance shifted toward analytics led segmentation and operationalizing behavioral variants, with findings forming the input for a planned targeted marketing campaign aimed at increasing each segment's CVR. Kakao Entertainment judged that process mining with Fluxicon Disco plays a central role in understanding new customers and is likely to contribute to maximizing earnings. | |
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Hitachi Solutions Canada | Professional Services | 310 | $150M | Canada | Automation Anywhere | Process Discovery (formerly FortressIQ ) | Process Mining | 2019 | n/a | In 2019, Hitachi Solutions Canada implemented Process Discovery (formerly FortressIQ ) to accelerate visibility into its end to end workflows and to apply Process Mining techniques for objective process measurement. The deployment focused on automated capture of user and system activity to generate process maps, identify variants, and surface bottlenecks across business operations. Process Discovery (formerly FortressIQ ) was configured to produce actionable process models and exception lists that could be triaged by the companys process improvement teams. Typical Process Mining capabilities such as activity mining, variant analysis, and sequence visualization were used to structure discoveries for downstream automation and redesign. Integration work centered on handing discovered process opportunities to Microsoft Power Platform automations, enabling a pragmatic bridge between process discovery outputs and low code automation execution. The implementation supported collaboration between process owners, automation builders, and service delivery teams within the professional services organization, aligning forensic process data with automation prioritization workflows. The project delivered a quantified identification of over US$1 million in potential savings through process optimization and Microsoft Power Platform automations, and it provided faster, more efficient, and more accurate ways for Hitachi Solutions Canada to understand how their business worked today. Governance emphasis was placed on repeatable discovery cycles and structured handoff to automation delivery, enabling continuous identification of optimization candidates. | |
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Professional Services | 3800 | $900M | United Kingdom | Automation Anywhere | Process Discovery (formerly FortressIQ ) | Process Mining | 2019 | n/a |
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Professional Services | 40 | $4M | United States | Automation Anywhere | Process Discovery (formerly FortressIQ ) | Process Mining | 2019 | n/a |
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Banking and Financial Services | 12000 | $3.6B | United States | Automation Anywhere | Process Discovery (formerly FortressIQ ) | Process Mining | 2019 | n/a |
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Consumer Packaged Goods | 525 | $207M | Japan | Fujitsu | Fujitsu Interstage | Process Mining | 2019 | n/a |
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Professional Services | 4000 | $1.5B | France | HCL Technologies | HCL DRYiCE iControl | Process Mining | 2019 | n/a |
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Healthcare | 1200 | $150M | United States | HCL Technologies | HCL DRYiCE iControl | Process Mining | 2019 | n/a |
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Insurance | 44000 | $29.4B | United States | HCL Technologies | HCL DRYiCE iControl | Process Mining | 2019 | n/a |
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Oil, Gas and Chemicals | 61000 | $339.2B | United States | HCL Technologies | HCL DRYiCE iControl | Process Mining | 2019 | n/a |
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