AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Contently Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Brown Brothers Harriman Banking and Financial Services 6000 $1.3B United States Contently Contently Marketing Automation 2017 n/a
In 2017, Brown Brothers Harriman implemented Contently on its public website as a platform to support corporate content and marketing activities. Contently is positioned to address Marketing Automation requirements for the firm, linking content production to editorial planning and campaign orchestration for marketing and corporate communications teams. The deployment focused on core content marketing capabilities such as editorial workflow management, content assignment and contributor management, content asset organization, and analytics aligned to campaign performance. Governance was organized around marketing and communications ownership, with editorial approval gates and a centralized content calendar to standardize processes, while operational scope remained centered on the corporate website and related digital channels.
CarMax Retail 30000 $26.5B United States Contently Contently Marketing Automation 2021 n/a
In 2021, CarMax implemented Contently as a Marketing Automation application to scale SEO-driven editorial content and video for its US marketing organization. The deployment centered on using Contently's platform and editorial services to expand owned content production and audience reach. Contently was applied as a content production and editorial services layer, with core capabilities focused on editorial planning, writer and editor assignment, video content workflows, and SEO-driven content briefs. The implementation integrated Contently writers and editors directly into weekly content planning cycles, aligning topic selection, keyword targeting, and publication cadence with marketing objectives. Operational scope was the US marketing team, where Contently resources were embedded into existing content operations rather than acting as an isolated vendor. Weekly planning integration indicates the program functioned as an operational extension of CarMax marketing, coordinating production schedules and editorial oversight across content streams. Governance changes included the formal integration of external editorial staff into CarMax weekly planning and approval workflows, creating recurring collaboration touchpoints and centralized content planning rhythms. This structure shifted content governance toward coordinated editorial planning between internal marketing stakeholders and Contently teams. According to Contently's case story, the program drove millions of monthly readers and was credited with 56 million dollars in content value along with a large keyword footprint, outcomes reported as part of the Contently-CarMax engagement.
Coast Capital Savings Banking and Financial Services 1800 $349M Canada Contently Contently Marketing Automation 2023 n/a
In 2023, Coast Capital Savings implemented Contently as a Marketing Automation platform to scale content production, improve SEO, and expand multimedia content including video across member-focused channels in Canada. The engagement targeted the marketing function and positioned Contently as the primary content operations and member communications tool for Coast Capital Savings. The implementation emphasized content production orchestration using Contently’s creative marketplace and managing editors, enabling accelerated content output and expanded multimedia workflows. Configuration work focused on editorial workflows, asset management and distribution scheduling to support video and long form content, while SEO-oriented content planning was embedded into content creation processes. Operational rollout concentrated on the marketing organization in Canada, with managing editors supervising external creative contributors sourced through the creative marketplace and coordinating publication to member channels. The deployment increased average engagement time on content pieces and accelerated content output, reflecting direct editorial governance changes and a shift toward marketplace-driven content supply.
Discover United Kingdom Banking and Financial Services 454 $125M United Kingdom Contently Contently Marketing Automation 2016 n/a
In 2016, Discover United Kingdom deployed Contently as a Marketing Automation solution on its public website to centralize content operations for digital marketing. The implementation places Contently at the center of web content production and distribution, aligning the application with the company web presence and online customer engagement channels. Contently is configured to support editorial workflows and content production capabilities typical of Marketing Automation, including content creation orchestration, editorial approval routing, content calendar management, and asset repository use. Configuration emphasizes content operations and campaign-oriented content publishing rather than back office transaction processing. The deployment is scoped to the marketing and digital channels of Discover United Kingdom, with Contently surfacing content directly on the corporate website and supporting downstream marketing distribution. Operational coverage therefore spans marketing, digital and editorial teams responsible for website content and online campaign execution. Governance centers on formalized editorial roles, approval workflows, and content lifecycle controls to manage publishing cadence and quality. Rollout focus was on integrating Contently into web publishing processes and establishing content governance and operational routines for ongoing content management.
Fox School of Business at Temple University Education 6500 $1.5B United States Contently Contently Marketing Automation 2017 n/a
In 2017 Fox School of Business at Temple University implemented Contently and deployed Contently on their website as a Marketing Automation initiative. The implementation centered on Contently as a web-facing content hub, using built-in editorial workflow, asset repository, content calendar and contributor management capabilities to standardize content production and publication for the school site. Operational scope focused on marketing and communications functions supporting the public web channel, with configuration of role based permissions, editorial approval processes and content planning workflows to manage contributors and external authors. The deployment emphasized content operations and orchestration capabilities typical of Marketing Automation platforms, and restates Contently as the application used to coordinate content creation, scheduling and web publication.
Professional Services 5000 $1.2B Brazil Contently Contently Marketing Automation 2015 n/a
Professional Services 110000 $25.3B United States Contently Contently Marketing Automation 2015 n/a
Banking and Financial Services 9600 $8.3B Australia Contently Contently Marketing Automation 2017 n/a
Retail 440 $136M United States Contently Contently Marketing Automation 2023 n/a
Banking and Financial Services 86746 $24.5B Canada Contently Contently Marketing Automation 2020 n/a
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Buyer Intent: Companies Evaluating Contently

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FAQ - APPS RUN THE WORLD Contently Coverage

Contently is a Marketing Automation solution from Contently.

Companies worldwide use Contently, from small firms to large enterprises across 21+ industries.

Organizations such as CarMax, Ibm United States, Scotiabank, Macquarie Bank Australia and Fox School of Business at Temple University are recorded users of Contently for Marketing Automation.

Companies using Contently are most concentrated in Retail, Professional Services and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Contently are most concentrated in United States, Canada and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Contently across Americas, EMEA, and APAC.

Companies using Contently range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 30%.

Customers of Contently include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Contently customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.