List of Lectra Launchmetrics Customers
Lectra
16-18 rue Chalgrin,
Paris, 75016,
France
Paris, 75016,
France
33 1 53 64 42 00
Professional Services
2800
$581M
Since 2010, our global team of researchers has been studying Lectra Launchmetrics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Lectra Launchmetrics for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Lectra Launchmetrics for Marketing Automation include: Christian Dior, a France based Retail organisation with 195831 employees and revenues of $99.97 billion, Shein, a Singapore based Retail organisation with 16000 employees and revenues of $38.00 billion, Valeo, a France based Professional Services organisation with 106100 employees and revenues of $25.03 billion, H&M, a Sweden based Retail organisation with 143000 employees and revenues of $21.55 billion, Richemont, a Switzerland based Retail organisation with 40000 employees and revenues of $21.00 billion and many others.
Contact us if you need a completed and verified list of companies using Lectra Launchmetrics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Lectra Launchmetrics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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42west | Professional Services | 50 | $5M | United States | Lectra | Lectra Launchmetrics | Marketing Automation | 2020 | n/a |
In 2020, 42west deployed Lectra Launchmetrics on its public website as a Marketing Automation solution to support marketing and communications workflows. The deployment of Lectra Launchmetrics is centered on web-based engagement, aligning the application with 42west marketing and PR functions for campaign activity and digital audience capture.
Configuration appears focused on web instrumentation and campaign orchestration, consistent with Marketing Automation capabilities. Implementation details indicate use of visitor tracking, lead capture forms, content tagging, and campaign analytics within Lectra Launchmetrics, enabling segmentation and automated engagement workflows managed through the application.
Operational coverage is concentrated within the small firm marketing and communications teams, with implementation localized to the corporate website. Governance emphasis is likely on web data capture workflows and consent controls for site visitors, aligning rollout and process changes to existing marketing operations rather than cross-enterprise ERP or HR functions.
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9/11 Memorial & Museum | Non Profit | 263 | $40M | United States | Lectra | Lectra Launchmetrics | Marketing Automation | 2018 | n/a |
In 2018, 9/11 Memorial & Museum implemented Lectra Launchmetrics on their website. Lectra Launchmetrics is deployed as a Marketing Automation solution to drive site-based audience engagement, campaign orchestration, and digital content promotion. The implementation emphasizes web-embedded tracking and automation workflows to support visitor segmentation and timed outreach tied to exhibit and program pages.
Operational ownership is positioned within the museum marketing and communications teams, who configure campaign schedules, manage content-driven workflows, and analyze engagement signals collected through the site. Configuration appears focused on campaign management, automated newsletter and outreach orchestration, and analytics instrumentation to inform audience development strategies, with integrations not specified in the available source.
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Abertis | Construction and Real Estate | 13000 | $5.3B | Spain | Lectra | Lectra Launchmetrics | Marketing Automation | 2018 | n/a |
In 2018, Abertis implemented Lectra Launchmetrics on its website as a Marketing Automation platform to support corporate marketing and website engagement. The implementation places Lectra Launchmetrics at the center of web-driven campaign orchestration and digital asset activation for the company’s external communications.
Lectra Launchmetrics was configured to operate as a Marketing Automation hub, with typical modules deployed for campaign management, email automation, web tracking, content publishing, and analytics. Configuration emphasized web tag-based audience capture and campaign lifecycle management, enabling content scheduling and performance measurement directly tied to website interactions.
Operational coverage centers on marketing and communications functions, where the platform is used to coordinate public-facing campaigns and drive site engagement. The deployment is explicitly described as being used on Abertis’s website, linking marketing workflows to published web content and visitor activity without named third party integrations disclosed.
Governance was structured around centralized campaign workflows and editorial approvals, with role-based controls for marketing users to manage content publishing and campaign activation. Implementation details focus on aligning Lectra Launchmetrics configuration to corporate web channels and marketing operations rather than back-office systems.
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Acne Studios | Retail | 1000 | $350M | Sweden | Lectra | Lectra Launchmetrics | Marketing Automation | 2020 | n/a |
In 2020 Acne Studios deployed Lectra Launchmetrics as a Marketing Automation solution on its public website. The implementation centers on using Lectra Launchmetrics for site-level marketing instrumentation and visitor engagement tracking tied to Acne Studios e-commerce touchpoints.
The deployment leverages standard Marketing Automation capabilities such as campaign orchestration, email workflow automation, behavioral web tracking, segmentation and analytics to support marketing and e-commerce functions. Configuration focused on tagging and client-side instrumentation of web pages to capture engagement signals, enable audience segmentation, and feed campaign orchestration and personalization workflows.
Operational ownership sits with Acne Studios marketing and e-commerce teams, with implementation scoped to website interactions and digital campaign execution. Governance changes emphasized campaign scheduling, content approval workflows, and consent management for web tracking, aligning Lectra Launchmetrics data collection with existing marketing processes.
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Acument Bonneuil Sur Marne Sarl | Manufacturing | 166 | $20M | France | Lectra | Lectra Launchmetrics | Marketing Automation | 2018 | n/a |
In 2018 Acument Bonneuil Sur Marne Sarl implemented Lectra Launchmetrics as its Marketing Automation solution, deploying the application on its public website to support marketing activities for the manufacturing business. The deployment focused on web‑facing marketing processes and the relationship between online visitor behavior and campaign orchestration using the Lectra Launchmetrics platform.
Configuration centered on Marketing Automation capabilities typical for site‑embedded tools, including web tracking and visitor behavior capture, campaign workflow orchestration, lead capture and nurture sequences, and consolidated marketing reporting. Lectra Launchmetrics was used to instrument pages on the corporate site, enabling automated campaign triggers and centralized campaign asset management to support email and digital outreach workflows.
Operational coverage was scoped to the marketing function within the company and applied to the corporate website hosted for the France market, with marketing operations and content owners responsible for day to day management. The implementation aligned the Lectra Launchmetrics instance with existing marketing processes, providing a single point for campaign configuration and website event collection without explicit named system level integrations disclosed.
Governance and rollout emphasized marketing ownership for tag management, campaign approval workflows and operational processes to manage campaign lifecycles and content updates. Documentation and procedural controls were applied to maintain consistent campaign orchestration and web instrumentation across the site while keeping operational responsibility within the marketing organization.
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Retail | 100 | $12M | Germany | Lectra | Lectra Launchmetrics | Marketing Automation | 2022 | n/a |
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Insurance | 4500 | $1.3B | Belgium | Lectra | Lectra Launchmetrics | Marketing Automation | 2018 | n/a |
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Retail | 15000 | $5.3B | Belgium | Lectra | Lectra Launchmetrics | Marketing Automation | 2020 | n/a |
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Construction and Real Estate | 10 | $1M | United Kingdom | Lectra | Lectra Launchmetrics | Marketing Automation | 2020 | n/a |
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Manufacturing | 400 | $32M | Saudi Arabia | Lectra | Lectra Launchmetrics | Marketing Automation | 2018 | n/a |
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Showing 1 to 10 of 220 entries
Buyer Intent: Companies Evaluating Lectra Launchmetrics
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Lectra Launchmetrics Coverage
Lectra Launchmetrics is a Marketing Automation solution from Lectra.
Companies worldwide use Lectra Launchmetrics, from small firms to large enterprises across 21+ industries.
Organizations such as Christian Dior, Shein, Valeo, H&M and Richemont are recorded users of
Lectra Launchmetrics for Marketing Automation.
Companies using Lectra Launchmetrics are most concentrated in Retail and Professional Services, with adoption spanning over 21 industries.
Companies using Lectra Launchmetrics are most concentrated in France, Singapore and Sweden, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Lectra Launchmetrics across Americas, EMEA, and APAC.
Companies using Lectra Launchmetrics range from small businesses with 0-100 employees - 35.45%, to mid-sized firms with 101-1,000 employees - 34.55%, large organizations with 1,001-10,000 employees - 20.91%, and global enterprises with 10,000+ employees - 9.09%.
Customers of Lectra Launchmetrics include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Lectra Launchmetrics customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.