Jaipur, 302018,
India
Cyntexa
Cyntexa, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Cyntexa collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Toyota | Automotive | 383853 | $323.2B | Japan | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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AT&T | Communications | 146040 | $122.4B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
In 2022 AT&T implemented Salesforce Loyalty Management as a Customer Loyalty platform to centralize rewards, membership, and engagement capabilities. The deployment was executed with systems integrator Cyntexa and targeted the telecommunications customer base to standardize loyalty program rules and member lifecycle handling.
The implementation configured Salesforce Loyalty Management modules including membership management, points and tiers accounting, redemptions and rewards catalog, campaign orchestration, and analytics-driven membership segmentation. Salesforce Loyalty Management was instrumented to support enrollment flows, entitlement checks and automated campaign triggers, aligning program mechanics with marketing and retention workflows.
Cyntexa led technical delivery to provision the platform architecture, configure APIs and connector patterns, and operationalize event-driven loyalty workflows for digital and contact center touchpoints. Operational scope focused on customer engagement and retention functions across AT&T business lines, with configuration aimed at reusable rule sets and program templates for future market variations.
Governance for the rollout established cross-functional ownership among marketing, customer operations and retention teams, with staged program rollouts and centralized rule governance. Outcomes reported in the telecommunications context include improved customer satisfaction and reduced churn pressure, noting customers are happier, fewer leave and loyalty grows, all without extra work.
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Verizon | Communications | 99400 | $134.8B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Communications | 70000 | $81.4B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Consumer Packaged Goods | 108000 | $84.0B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Insurance | 400000 | $400.3B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Leisure and Hospitality | 418000 | $25.1B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Leisure and Hospitality | 178000 | $11.2B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Leisure and Hospitality | 54000 | $7.1B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Life Sciences | 138100 | $88.8B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Buyer Intent: Companies Evaluating Cyntexa Services
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