Las Condes, 7550000,
Chile
In Motion
In Motion, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. In Motion collaboration with software players such as Chattigo empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| In Motion | Chattigo | Chattigo Platform | Customer Engagement | CRM |
| In Motion | Chattigo | Chattigobot | Chatbots and Conversational AI | AI-Powered Application |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Starken Chile | Distribution | 500 | $100M | Chile | Chattigo | Chattigobot | Chatbots and Conversational AI | 2024 |
In 2024, Starken Chile implemented Chattigobot, a Chatbots and Conversational AI application, to automate customer service and shipment-tracking workflows on WhatsApp. The deployment focused on shifting high-volume inbound inquiries from voice channels to conversational channels to improve customer experience across logistics processes.
Chattigobot was configured with WhatsApp Business integration and AI conversational modules to perform intent recognition, automated tracking queries, and proactive notification workflows. Functional modules implemented included conversational ticketing, shipment status retrieval, and outbound WhatsApp notifications to automate routine logistics inquiries.
The implementation architecture connected Chattigobot to Starken operational tracking data, with In Motion named as the technology partner responsible for integration and rollout. Operational scope covered customer service and logistics teams in Chile, enabling call-center deflection and continuous conversational handling on WhatsApp Business.
Work that began in 2024 resulted in bot-resolution rates around 70–75 percent and enabled proactive tracking and WhatsApp notifications, shifting large call-center volumes to conversational channels and improving CX across logistics processes. Governance included a staged rollout with partner In Motion, configuration of automated workflows and notification rules, and alignment of conversational workflows with existing customer service processes.
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Starken Chile | Distribution | 500 | $100M | Chile | Chattigo | Chattigo Platform | Customer Engagement | 2024 |
In 2024, Starken Chile implemented the Chattigo Platform to build an omnichannel Customer Engagement solution focused on logistics and customer experience. The rollout targeted contact center operations and customer service workflows to redirect high volumes of call center traffic into WhatsApp and provide automated responses for routine inquiries.
The Chattigo Platform was configured to orchestrate omnichannel messaging, a conversational bot for tracking and common queries, and call routing logic that shifts initial contact into asynchronous messaging channels. Functional capabilities implemented include automated tracking query handling, intent recognition for common CX issues, and escalation paths from bot to live agent for complex cases.
In Motion acted as the technology partner for integration, implementing connectors between call routing and WhatsApp channels and aligning the platform with shipment tracking workflows used by logistics and customer service teams. Operational coverage centered on the contact center and logistics customer support groups across Starken Chile, with the platform serving as the primary customer interaction layer for routine status and inquiry resolution.
Governance and process changes established bot-first handling for standard inquiries, defined escalation rules to live agents, and incorporated monitoring for automated resolution rates. Chattigo reports the bot reached roughly 70 to 75 percent automated resolution, with significant reductions in live agent load, figures that improved from 2024 to 2025.
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Buyer Intent: Companies Evaluating In Motion Services
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