Graz, 8055,
Austria
NETCONOMY
NETCONOMY, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. NETCONOMY collaboration with software players such as SAP empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| NETCONOMY | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Bacardi Limited | Manufacturing | 500 | $50M | Spain | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | 2022 |
In 2022, Bacardi Limited implemented SAP Commerce Cloud (ex Hybris) as its eCommerce platform, engaging NETCONOMY to lead the implementation. The program aimed to introduce personalized consumer and customer experiences for a traditionally offline manufacturing business while minimizing disruption to existing operational processes.
SAP Commerce Cloud (ex Hybris) was configured to support omnichannel storefronts and hyper-personalization capabilities consistent with eCommerce best practices, enabling B2X scenarios and phygital customer journeys highlighted during the SAP Commerce Forum. Configuration work emphasized flexible product and content management, client-level personalization rules and storefront templates so that digital storefront behavior could be tailored without upending back-office workflows.
The implementation covered commerce, marketing and sales touchpoints and established integration patterns to align the digital front-end with Bacardi Limited back-end systems, enabling parallel but coordinated workflows between digital teams and operational teams. NETCONOMY coordinated the rollout and governance around customer data and personalization logic, positioning SAP Commerce Cloud (ex Hybris) as a cloud-hosted central channel for catalog and customer interaction consistent with the companys objectives to reach both digitally native consumers and traditional customers.
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Buyer Intent: Companies Evaluating NETCONOMY Services
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