Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2024 | In 2024 Mahou San Miguel implemented Salesforce Marketing Cloud to strengthen customer retention and expand engagement on its Tienda Mahou San Miguel online store. The deployment is categorized as Marketing Automation and builds on an existing Salesforce CRM foundation that includes Service Cloud and Experience Cloud. The initiative targeted reducing guest users, improving consent capture for commercial communications, and growing a community of beer aficionados. Salesforce Marketing Cloud was configured to support Loyalty Management, custom segmentation, voucher system integration, and real time data orchestration for hyper personalized marketing experiences. Functional capabilities implemented include tiered loyalty program workflows, segmented buyer and non buyer audience orchestration, campaign automation, and personalized messaging tied to ecommerce events. Interactive experiences such as bespoke label creation and immersive event commerce were instrumented to feed behavioral data back into marketing automation. Architecturally the project integrated Salesforce Commerce Cloud customizations with Service Cloud and Experience Cloud, and layered Marketing Cloud on top to centralize customer engagement. Integrations explicitly included a B2C CRM Connector to streamline service and commerce data flows, a Service and Marketing Cloud connector to coordinate communications, and Data Cloud integration to enable real time segmentation for buyer and non buyer audiences. OSF Digital served as the implementation partner and operated within an ongoing multi year partnership to coordinate connected commerce and marketing systems. Governance centered on consolidated segmentation, voucher and loyalty controls, and synchronized consent and communication workflows across commerce, service, and marketing systems. Outcomes reported from the deployment included a 39.03% increase in revenue, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value. The combined ecosystem positions Mahou San Miguel to run Marketing Automation at scale while preserving integrated ecommerce and service processes. | |
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 | In 2024 Mahou San Miguel implemented Salesforce Loyalty Management to formalize a Customer Loyalty initiative focused on retaining customers, reducing guest checkouts on Tienda Mahou San Miguel, and improving consent capture for commercial communications. The decision built on an existing Salesforce footprint that included Service Cloud and Experience Cloud, and targeted ecommerce, marketing, and service functions within the company headquartered in Spain. The implementation delivered a tiered loyalty program and detailed segmentation capabilities, using Salesforce Loyalty Management to orchestrate rewards, voucher issuance, and tier management. The program included experiential modules labeled Experiencias for event ticketing and exclusive tastings, interactive brand storytelling features for the Brands Corner, and a personalized label creation capability, all integrated into loyalty workflows to enable personalized rewards and communications. OSF Digital served as the implementation partner and implemented an integrated Salesforce architecture connecting Commerce Cloud customizations, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, and Salesforce Loyalty Management. The deployment used the B2C-CRM Connector to streamline service and commerce integration and added a Service and Marketing Cloud connector, establishing real-time customer segmentation between buyer and non-buyer audiences and enabling voucher system integration for transactional and promotional use cases. Governance and operational rollout leveraged existing ecommerce and CRM processes and introduced segmentation-driven campaign governance and consent management to capture acceptance of commercial communications. The multi-year collaboration with OSF Digital informed phased rollouts across ecommerce, marketing, and service teams, with configuration and automation to support personalized campaigns and community engagement programs. Mahou San Miguel reported concrete outcomes following the implementation, including a 39.03 percent revenue augmentation, a 26.15 percent increase in orders, a 224.44 percent growth in visits, a 15 percent increase in purchase frequency, and a 12 percent increase in average order value, alongside an increased community of devoted customers, elevated segmentation and data-driven insights, and enhanced customer retention. | |
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Harvey Nichols | Consumer Packaged Goods | 2000 | $500M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 | In 2024, Harvey Nichols implemented Salesforce Loyalty Management in a Customer Loyalty deployment led by OSF Digital to launch a redesigned loyalty program with improved functionality and flexibility. The implementation focused on experience-driven rewards, enabling exclusive experiences such as free drinks in-store, discounts on beauty and grooming, discounts in selected bars and restaurants, kids eat free offers, beauty school experiences, and special occasion dinners under a centralized program model. Salesforce Loyalty Management was configured to provide a centralized view of all loyalty program data, consolidating program performance metrics and complete customer profiles. The deployment emphasized program configuration and rewards orchestration, customer profile unification across touchpoints, and reporting capabilities to support strategic decision making by marketing and loyalty teams. The implementation included integration with Salesforce Marketing Cloud and was designed to connect loyalty data across Harvey Nichols commerce and in-store engagement channels to enable targeted engagement workflows. Operational coverage centered on marketing, loyalty operations, CRM-aligned customer service, and store teams, aligning program benefits to both online and in-store redemption scenarios. Governance and rollout were orchestrated by OSF Digital with a focus on empowering Harvey Nichols teams to act on a holistic view of client preferences. The solution is positioned to improve brand visibility and customer engagement, and it is intended to increase customer lifetime value and ROI. The deployment is recommended for organizations seeking to improve customer engagement and retention, appeal to multiple buyer categories, and better organize complex loyalty data within a Customer Loyalty platform. | |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Experience Cloud | Customer Engagement,Customer Experience | 2020 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Service Cloud | Customer Support | 2020 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Commerce Cloud | eCommerce | 2024 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2023 |
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Retail | 4369 | $520M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Retail | 300 | $65M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2021 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 |
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Buyer Intent: Companies Evaluating OSF Digital Services
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