London, EC1M 6EY,
United Kingdom
Planit United Kingdom
Planit United Kingdom, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Planit United Kingdom collaboration with software players such as Taboola empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Planit United Kingdom | Taboola | Taboola Advertising Platform | Digital Advertising Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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Vodafone | Communications | 12000 | $3.0B | United Kingdom | Taboola | Taboola Advertising Platform | Digital Advertising Platform | 2023 |
In 2023 Vodafone deployed the Taboola Advertising Platform as its Digital Advertising Platform for Vodafone Business marketing and advertising in the United Kingdom, executing a focused 12 week B2B lead generation campaign. The engagement was run with agency partner Planit United Kingdom and positioned the Taboola Advertising Platform to manage campaign delivery across content distribution and paid native channels for Vodafone Business.
The implementation leveraged Taboola SmartBid and Taboola’s IAS brand safety integration as explicit functional components of the Taboola Advertising Platform, with SmartBid providing automated bid optimization and campaign pacing logic and the IAS integration enforcing inventory quality and brand safety controls. Configuration centered on campaign level bidding strategies, creative/content feeds, and audience targeting workflows typical for a Digital Advertising Platform, with optimization loops driven by the SmartBid capability.
Operational execution and governance were handled collaboratively by Vodafone, Planit United Kingdom, and Taboola, with Planit operating as the agency executing campaign setup, creative configuration, and daily optimization. Integrations were limited to the named IAS brand safety feed and the Taboola SmartBid module, and operational coverage was scoped to Vodafone Business marketing in the United Kingdom for the duration of the 12 week campaign.
The campaign delivered explicit, reported results of 71,000 content reads, a 242% uplift in click through rate, and a 58% reduction in cost per click, outcomes documented in the case study materials that reference the Taboola Advertising Platform, SmartBid, and IAS integration.
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Buyer Intent: Companies Evaluating Planit United Kingdom Services
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