Neckarsulm, 74172,
Germany
Schwarz IT KG
Schwarz IT KG, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Schwarz IT KG collaboration with software players such as SAP empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Schwarz IT KG | SAP | SAP Customer Activity Repository | CRM | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Kaufland | Retail | 155000 | $36.7B | Germany | SAP | SAP Customer Activity Repository | CRM | 2022 |
In 2022 Kaufland implemented SAP Customer Activity Repository as the foundation for a self-learning unified demand-forecasting and replenishment solution. The deployment was executed in collaboration with Schwarz IT KG and targeted retail CRM process areas, covering roughly 1,450 stores across Germany and Eastern Europe.
The implementation centers on SAP Customer Activity Repository and its unified demand forecasting capability, which Kaufland used to consolidate sales signals for store level forecasting and promotional planning. Module-level usage is inferred from the case description, focusing on forecasting and replenishment workflows and self-learning demand models as described in SAP materials.
The solution was configured to serve merchandising, procurement and demand planning functions, providing a single source of demand signals for replenishment decisioning and promotion effect analysis. Operational scope included store level demand capture and centralized forecast generation for the Kaufland network in the specified regions.
Governance and process alignment accompanied the technical deployment, with Schwarz IT KG working with Kaufland to establish central forecast governance and standardized replenishment processes across participating stores. Rollout emphasized consistent CRM driven forecasting practices and alignment with existing retail operational routines to support promotional planning.
The intent of the SAP Customer Activity Repository deployment was to improve forecast quality and support promotional planning, outcomes explicitly cited in project materials. No quantitative outcomes were provided.
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Buyer Intent: Companies Evaluating Schwarz IT KG Services
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