Epsilon, part of Publicis Groupe
6021 Connection Drive,
Irving, 75039, TX,
United States
Irving, 75039, TX,
United States
1 800-309-0505
Professional Services
Epsilon, part of Publicis Groupe Technographics
Epsilon, part of Publicis Groupe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Epsilon, part of Publicis Groupe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Epsilon, part of Publicis Groupe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Epsilon, part of Publicis Groupe has purchased the following applications: Oracle PeopleSoft ERP for ERP Financial in 2016, AWS Bedrock for Generative AI Platforms in 2025, Hubspot Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Epsilon, part of Publicis Groupe is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Epsilon, part of Publicis Groupe revenues, which have grown to $820.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Epsilon, part of Publicis Groupe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Epsilon, part of Publicis Groupe Tech Stack and Enterprise Applications
Epsilon, part of Publicis Groupe ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Epsilon implemented Oracle PeopleSoft ERP as an ERP Financial deployment focused on a Financial planning and analysis solution. The work centered on PeopleSoft 9.2 with a reporting and analytics layer built on Oracle Business Intelligence Applications Financial Analytics to support FP&A workflows and ledger-level analysis.
The implementation configured core ERP Financial capabilities around financial planning and analysis, general ledger alignment and period close reporting, and integrated transaction feeds for expense and workforce costing. Oracle PeopleSoft ERP was instrumented to populate a BI data model, enabling financial cubes and dimensional reporting consistent with FP&A needs.
Integration architecture consolidated multiple data sources, including Abacus feeds for expense data, Taleo flat files for workforce and recruiting inputs, and pipeline data from multiple SFDC instances to link sales pipeline information into revenue planning. Data feed orchestration and ETL processes were implemented between PeopleSoft 9.2 and Oracle Business Intelligence Applications Financial Analytics to sustain reconciled reporting and to align transactional and analytical data flows.
Governance emphasized centralized data feed orchestration, reconciliation routines between the PeopleSoft ledger and BI outputs, and process changes within finance and FP&A to consume consolidated analytics. Rollout and operational controls focused on staged data validation, feed scheduling, and governance checkpoints to ensure the Oracle PeopleSoft ERP and Oracle Business Intelligence Applications Financial Analytics integration supported ongoing financial planning operations.
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Expense Management | ERP |
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2010 | 2010 |
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Epsilon, part of Publicis Groupe AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | AWS Bedrock | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
In 2025, Epsilon implemented AWS Bedrock as its Generative AI Platforms foundation to transform marketing operations. The deployment leveraged Amazon Bedrock AgentCore to orchestrate intelligent agents that automate complex campaign workflows across Epsilon's marketing organization, focusing on campaign setup, personalization logic, and execution orchestration.
The implementation used AgentCore capabilities for agent development, orchestration, and lifecycle governance, with explicit configurations to maintain enterprise-grade security and compliance controls. Functional modules and capabilities implemented included intelligent agent automation for campaign workflows, reusable agent components for personalization, and automated monitoring and control points to enforce compliance during runtime. Epsilon reported an acceleration of agent development cycles from months to weeks, enabling faster iteration on reusable agent patterns.
Operational scope centered on marketing operations and campaign teams, delivering personalized marketing experiences at scale while reducing operational overhead. Governance emphasized secure agent provisioning, access control, and compliance checkpoints integrated into agent lifecycles, aligning operational processes with the Generative AI Platforms architecture. Outcomes cited by Epsilon include accelerated agent development and scaled personalization while preserving enterprise security and compliance.
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Epsilon, part of Publicis Groupe AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Epsilon implemented Hubspot Live Chat on its public website, introducing a web-based conversational layer to its digital customer engagement stack. The implementation is classified under Chatbots and Conversational AI and was scoped to support real-time interactions on marketing and client engagement pages.
Hubspot Live Chat was configured as a persistent chat widget with customized welcome messaging, conditional routing rules, and lead capture forms. Conversational workflows were used for initial qualification, with handoff pathways defined for human agents to handle complex inquiries.
Chat interactions are captured in HubSpot contact records and activity timelines to preserve conversation history and enable follow-up by marketing and client services teams. Operational coverage was focused on the website and managed by central digital experience, demand generation, and client services functions.
Governance was formalized by the digital experience and customer service teams, establishing response workflows, escalation paths, and a library of messaging templates for consistent engagement. The rollout emphasized web channel instrumentation to refine conversational scripts and routing logic over time.
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Predictive Analytics | AI-Powered Application |
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2020 | 2020 |
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Epsilon, part of Publicis Groupe Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2014 | 2018 |
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Analytics and BI | Analytics and BI |
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2012 | 2012 |
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Data Warehouse | Analytics and BI |
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2014 | 2014 |
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2010 | 2010 |
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Epsilon, part of Publicis Groupe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Epsilon, part of Publicis Groupe Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Document Management | Content Management |
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2010 | 2010 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Epsilon, part of Publicis Groupe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2003 | 2003 |
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Epsilon, part of Publicis Groupe ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Epsilon, part of Publicis Groupe PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Epsilon, part of Publicis Groupe SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2020 | 2020 |
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Epsilon, part of Publicis Groupe PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2024 | 2024 |
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Epsilon, part of Publicis Groupe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Data Warehouse Appliance | IaaS |
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2017 | 2017 |
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Database Management | IaaS |
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2013 | 2013 |
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Database Management | IaaS |
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2019 | 2019 |
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Epsilon, part of Publicis Groupe CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Loss Prevention | CyberSecurity |
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2018 | 2018 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Epsilon, part of Publicis Groupe
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, BI | Director | Finance | |
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BI Business System Analyst - Manager | Manager | IT | |
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Director of Digital Analytics, Analytic Consulting Group | Director | IT | |
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Director of Revenue | Director | Finance | |
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Vice President of Sales | VP | Sales | |
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Vice President of Sales Retail | VP | Sales | |
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VP Operations | VP | Operations | |
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Senior Director of Operations & Finance | Director | Finance | |
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CEO | CXO | Finance | |
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Director, Finance Operations | Director | Finance | |
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Chief People Officer | CXO | HR | |
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SVP Human Resources | VP | HR | |
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Senior Director, Sales-Travel & Entertainment | Director | Sales | |
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CIO | CXO | Finance | |
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CTO/Founder | CXO | Finance | |
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Senior Big Data Administrator (Netezza, Hadoop) | Manager | IT | |
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SVP of Technology | VP | IT | |
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VP, Controller | VP | Finance | |
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Director, Engineering | Director | Finance | |
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Senior Director, Technology | Director | IT | |
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VP, Enterprise Architecture | VP | IT | |
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Senior Manager, Incentive Compensation | Manager | HR | |
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Manager, Incentive Compensation | Manager | HR | |
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Financial Systems Analyst | Manager | IT | |
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Senior Director, Pricing & Incentive Compensation | Director | HR | |
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Senior Business Analyst & Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Epsilon, part of Publicis Groupe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Epsilon, part of Publicis Groupe IT executives and key decision makers. This section highlights Epsilon, part of Publicis Groupe's latest recorded technology evaluations, including Microsoft Power BI for Analytics and BI on 2025-10-30, SugarCRM for Customer Experience, CRM on 2025-08-18, and Epsilon PeopleCloud for Marketing Automation on 2025-01-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Epsilon, part of Publicis Groupe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-10-30 | Epsilon, part of Publicis Groupe | Evaluated | Microsoft | Microsoft Power BI | Analytics and BI | Analytics and BI |
| 2025-08-18 | Epsilon, part of Publicis Groupe | Evaluated | SugarCRM | SugarCRM | Customer Experience, CRM | CRM |
| 2025-01-29 | Epsilon, part of Publicis Groupe | Evaluated | Epsilon | Epsilon PeopleCloud | Marketing Automation | CRM |
| 2024-09-24 | Epsilon, part of Publicis Groupe | Evaluated |
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Analytics and BI | Analytics and BI |
| 2024-09-06 | Epsilon, part of Publicis Groupe | Evaluated |
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Marketing Automation | CRM |
FAQ - APPS RUN THE WORLD Epsilon, part of Publicis Groupe Technographics
Epsilon, part of Publicis Groupe is a Professional Services organization based in United States,
with around 8000 employees and annual revenues of $820.0 million.
Epsilon, part of Publicis Groupe operates a diverse technology stack with applications such as
Oracle PeopleSoft ERP, AWS Bedrock and Hubspot Live Chat,
covering areas like ERP Financial, Generative AI Platforms and Chatbots and Conversational AI.
Epsilon, part of Publicis Groupe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Amazon Web Services (AWS) and HubSpot.
Epsilon, part of Publicis Groupe recently adopted applications including
AWS Bedrock in 2025, Zoominfo Platform in 2024 and 6sense Account Engagement Platform in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Epsilon, part of Publicis Groupe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Epsilon, part of Publicis Groupe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Epsilon, part of Publicis Groupe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.