List of About You Cloud CRM Customers
Since 2010, our global team of researchers has been studying About You Cloud CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased About You Cloud CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using About You Cloud CRM for CRM include: Witt Weiden, a Germany based Manufacturing organisation with 3500 employees and revenues of $1.30 billion, Harrods, a United Kingdom based Retail organisation with 4550 employees and revenues of $1.20 billion, Tom Tailor, a Germany based Retail organisation with 2950 employees and revenues of $818.0 million, Marc O'Polo, a Germany based Retail organisation with 2000 employees and revenues of $513.0 million and many others.
Contact us if you need a completed and verified list of companies using About You Cloud CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The About You Cloud CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Harrods | Retail | 4550 | $1.2B | United Kingdom | ABOUT YOU | About You Cloud CRM | CRM | 2024 | n/a |
In 2024 Harrods implemented About You Cloud CRM as part of its October 2024 launch of an eCommerce platform powered by SCAYLE, the ABOUT YOU Cloud enterprise shop system. The About You Cloud CRM implementation aligns with the Cloud CRM category and was scoped to modernize Harrods global luxury storefront and deliver localized experiences across regions.
Configuration relied on About You Cloud CRM customer experience capabilities surfaced through the platform PIM and OMS, with inferred CRM functionality mapped to customer master data, segmentation, lifecycle events, and storefront personalization. Functional modules implemented included customer profile consolidation, order and returns orchestration tied to the OMS, and product information driven personalization using the PIM.
The deployment was executed on the SCAYLE ABOUT YOU Cloud enterprise shop system stack and integrated native PIM and OMS capabilities rather than a stand alone CRM connector. Operational coverage targeted Harrods eCommerce, digital merchandising, customer service, and regional marketing teams supporting the global storefront, with rollout workstreams aligned to regional localization requirements.
Delivery was completed in seven months with a phased rollout to enable localized experiences and configure regional catalog and customer view rules. Governance centered on a centralized commerce program office for configuration control and cross functional change management, with delivery focused on aligning customer management workflows to the platform driven data models. The About You Cloud CRM implementation provided Harrods with platform centric customer management embedded in its SCAYLE enterprise shop system to support modernization of the global luxury storefront.
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Marc O'Polo | Retail | 2000 | $513M | Germany | ABOUT YOU | About You Cloud CRM | CRM | 2020 | n/a |
In 2020 Marc O'Polo implemented About You Cloud CRM to unify its B2B and B2C sales channels and modernize omnichannel commerce. The deployment of About You Cloud CRM addressed customer management, order orchestration and master data consolidation in the Apps Category .
About You Cloud CRM was configured to centralize customer profiles, support order management and returns workflows, and consolidate product and customer master data. The implementation used standard CRM capabilities including contact and account management, omnichannel order orchestration and service case management to align sales and post sale processes across channel types. Configuration work emphasized data model alignment for B2B and B2C account structures and automated routing rules for delivery and returns handling.
Operational scope focused on Germany and covered combined e commerce operations, B2B sales functions and customer service. Governance centered on centralized master data ownership and cross functional workflow rules between commerce, logistics and customer service, with a staged rollout across sales channels. The program was positioned to improve delivery, returns and master data handling in Germany as part of the omnichannel commerce modernization effort.
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Tom Tailor | Retail | 2950 | $818M | Germany | ABOUT YOU | About You Cloud CRM | CRM | 2021 | n/a |
In 2021, Tom Tailor implemented About You Cloud CRM as part of a migration of its ecommerce backend onto SCAYLE, formerly ABOUT YOU CLOUD, tied to a broader site redesign across European shops. The implementation of About You Cloud CRM aligns with the Apps Category .
CRM-related usage is inferred from the documented commerce, personalization and frontend work, and the About You Cloud CRM deployment is described in terms consistent with customer data unification, personalization feeds and storefront context enrichment. Configuration work would have centered on customer profile schema, event and attribute mapping for personalization, and embedding CRM-driven customer context into frontend rendering and personalization decisioning.
Integrations reported in source material focus on the SCAYLE commerce backend, frontend presentation layer and personalization services, indicating operational coverage across Tom Tailor ecommerce, marketing and customer experience functions for multiple European shops. Governance and rollout were scoped as part of the site redesign program, coordinating ecommerce, IT and merchandising stakeholders to speed time-to-market and improve user experience across regional shops.
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Manufacturing | 3500 | $1.3B | Germany | ABOUT YOU | About You Cloud CRM | CRM | 2019 | n/a |
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