List of About You Cloud CRM Customers
ABOUT YOU Holding
Since 2010, our global team of researchers has been studying About You Cloud CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased About You Cloud CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using About You Cloud CRM for CRM include: Witt Weiden, a Germany based Manufacturing organisation with 3500 employees and revenues of $1.30 billion, Harrods, a United Kingdom based Retail organisation with 4550 employees and revenues of $1.20 billion, Tom Tailor, a Germany based Retail organisation with 2950 employees and revenues of $818.0 million, Marc O'Polo, a Germany based Retail organisation with 2000 employees and revenues of $513.0 million and many others.
Contact us if you need a completed and verified list of companies using About You Cloud CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The About You Cloud CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Harrods | Retail | 4550 | $1.2B | United Kingdom | ABOUT YOU | About You Cloud CRM | CRM | 2024 | n/a |
In 2024 Harrods implemented About You Cloud CRM as part of its October 2024 launch of an eCommerce platform powered by SCAYLE, the ABOUT YOU Cloud enterprise shop system. The About You Cloud CRM implementation aligns with the Cloud CRM category and was scoped to modernize Harrods global luxury storefront and deliver localized experiences across regions.
Configuration relied on About You Cloud CRM customer experience capabilities surfaced through the platform PIM and OMS, with inferred CRM functionality mapped to customer master data, segmentation, lifecycle events, and storefront personalization. Functional modules implemented included customer profile consolidation, order and returns orchestration tied to the OMS, and product information driven personalization using the PIM.
The deployment was executed on the SCAYLE ABOUT YOU Cloud enterprise shop system stack and integrated native PIM and OMS capabilities rather than a stand alone CRM connector. Operational coverage targeted Harrods eCommerce, digital merchandising, customer service, and regional marketing teams supporting the global storefront, with rollout workstreams aligned to regional localization requirements.
Delivery was completed in seven months with a phased rollout to enable localized experiences and configure regional catalog and customer view rules. Governance centered on a centralized commerce program office for configuration control and cross functional change management, with delivery focused on aligning customer management workflows to the platform driven data models. The About You Cloud CRM implementation provided Harrods with platform centric customer management embedded in its SCAYLE enterprise shop system to support modernization of the global luxury storefront.
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Marc O'Polo | Retail | 2000 | $513M | Germany | ABOUT YOU | About You Cloud CRM | CRM | 2020 | n/a |
In 2020 Marc O'Polo implemented About You Cloud CRM to unify its B2B and B2C sales channels and modernize omnichannel commerce. The deployment of About You Cloud CRM addressed customer management, order orchestration and master data consolidation in the Apps Category .
About You Cloud CRM was configured to centralize customer profiles, support order management and returns workflows, and consolidate product and customer master data. The implementation used standard CRM capabilities including contact and account management, omnichannel order orchestration and service case management to align sales and post sale processes across channel types. Configuration work emphasized data model alignment for B2B and B2C account structures and automated routing rules for delivery and returns handling.
Operational scope focused on Germany and covered combined e commerce operations, B2B sales functions and customer service. Governance centered on centralized master data ownership and cross functional workflow rules between commerce, logistics and customer service, with a staged rollout across sales channels. The program was positioned to improve delivery, returns and master data handling in Germany as part of the omnichannel commerce modernization effort.
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Tom Tailor | Retail | 2950 | $818M | Germany | ABOUT YOU | About You Cloud CRM | CRM | 2021 | n/a |
In 2021, Tom Tailor implemented About You Cloud CRM as part of a migration of its ecommerce backend onto SCAYLE, formerly ABOUT YOU CLOUD, tied to a broader site redesign across European shops. The implementation of About You Cloud CRM aligns with the Apps Category .
CRM-related usage is inferred from the documented commerce, personalization and frontend work, and the About You Cloud CRM deployment is described in terms consistent with customer data unification, personalization feeds and storefront context enrichment. Configuration work would have centered on customer profile schema, event and attribute mapping for personalization, and embedding CRM-driven customer context into frontend rendering and personalization decisioning.
Integrations reported in source material focus on the SCAYLE commerce backend, frontend presentation layer and personalization services, indicating operational coverage across Tom Tailor ecommerce, marketing and customer experience functions for multiple European shops. Governance and rollout were scoped as part of the site redesign program, coordinating ecommerce, IT and merchandising stakeholders to speed time-to-market and improve user experience across regional shops.
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Witt Weiden | Manufacturing | 3500 | $1.3B | Germany | ABOUT YOU | About You Cloud CRM | CRM | 2019 | n/a |
In 2019 Witt Weiden implemented About You Cloud CRM as the backbone for its Witt Commerce Cloud shop platform, engaging ABOUT YOU to supply cloud-native e-commerce components while positioning the solution in the CRM category. The implementation emphasized secure, scalable customer-facing commerce infrastructure to keep ordering available even when internal systems are not accessible, and to handle rising shop traffic volumes.
The deployment included About You Cloud CRM components delivered as software-as-a-service, notably the ordering process and checkout modules provided by ABOUT YOU, while the project team developed the customer-facing front end to be reusable by other Otto Group companies. The initial go-live for ambria.de occurred in June 2019 with a reduced feature set, enabling rapid launch and phased feature integration.
Operational coverage spanned the Witt Group brands' online shops, with a rollout cadence that continued from February of the following year and completed additional shops within five months. Around 100 internal colleagues and external developers participated in the program, reflecting combined product development and engineering scope across the e-commerce and IT organizations.
Governance relied on an iterative rollout model, starting with a limited functionality release followed by incremental integration of missing features and ongoing maintenance. The front end was architected for reuse, supporting cross-brand adoption within the Otto Group environment and simplifying continued development and operational handoffs.
Explicit outcomes documented during the rollout include a recorded e-commerce share of sales above 30 percent between March and July, three percentage points higher than the same period in the prior year, and a stated reduction in maintenance and development complexity. The Witt Group also planned a subsequent migration of the heine online shops to the Witt Commerce Cloud beginning in the middle of the next year.
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Buyer Intent: Companies Evaluating About You Cloud CRM
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD About You Cloud CRM Coverage
About You Cloud CRM is a CRM solution from ABOUT YOU.
Companies worldwide use About You Cloud CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Witt Weiden, Harrods, Tom Tailor and Marc O'Polo are recorded users of
About You Cloud CRM for CRM.
Companies using About You Cloud CRM are most concentrated in Manufacturing and Retail, with adoption spanning over 21 industries.
Companies using About You Cloud CRM are most concentrated in Germany and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of About You Cloud CRM across Americas, EMEA, and APAC.
Companies using About You Cloud CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 100%, and global enterprises with 10,000+ employees - 0%.
Customers of About You Cloud CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified About You Cloud CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.