List of ActiveTrail Customers
Tel Aviv, x,
Israel
Since 2010, our global team of researchers has been studying ActiveTrail customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ActiveTrail for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ActiveTrail for Marketing Automation include: Mediterranean Shipping Company, a Switzerland based Transportation organisation with 200000 employees and revenues of $91.00 billion, PwC Health Industries Advisory, a United States based Professional Services organisation with 10000 employees and revenues of $7.00 billion, Crocs, a United States based Retail organisation with 7910 employees and revenues of $4.10 billion, Menora Mivtachim Holdings, a Israel based Insurance organisation with 3190 employees and revenues of $3.63 billion, Inetum, a France based Professional Services organisation with 28000 employees and revenues of $2.73 billion and many others.
Contact us if you need a completed and verified list of companies using ActiveTrail, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The ActiveTrail customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abra | Professional Services | 500 | $100M | Israel | ActiveTrail | ActiveTrail | Marketing Automation | 2022 | n/a |
In 2022 Abra deployed ActiveTrail as its Marketing Automation solution to manage website-driven marketing and demand generation activities. ActiveTrail is implemented on the company website via embedded tracking and lead capture forms, providing a centralized channel for email campaigns, landing pages, form-based lead collection, contact segmentation, automation workflows, and campaign analytics. The deployment reflects a cloud-hosted application model typical for Marketing Automation, with the ActiveTrail platform serving as the primary digital engagement layer on the site.
Operational ownership sits with Abra marketing, where configuration focuses on template libraries, workflow orchestration for lead capture and nurture, and segmentation rules aligned to sales handoff. Governance work includes campaign approval and tagging taxonomy to standardize multi-channel sends and reporting, and the implementation emphasizes web-to-marketing automation linkages rather than system-to-system integrations. Abra ActiveTrail Marketing Automation supports marketing and demand generation business functions through site-embedded automation, campaign orchestration, and centralized contact management.
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Abra Information Technologies | Professional Services | 770 | $82M | Israel | ActiveTrail | ActiveTrail | Marketing Automation | 2013 | n/a |
In 2013 Abra Information Technologies implemented ActiveTrail as its Marketing Automation solution on the company website. The deployment centered on embedding ActiveTrail tracking and campaign forms into site pages to enable lead capture and to orchestrate email programs through the web channel. ActiveTrail was configured to support email campaign creation, list segmentation, A/B testing, landing page and form creation, and behavioral event tracking, reflecting standard Marketing Automation capabilities.
Operational ownership was placed with the marketing organization, which used ActiveTrail to centralize campaign workflows, automate nurture sequences and manage outbound email schedules. The implementation leveraged ActiveTrail web tracking scripts to instrument forms and on-site behavioral signals for contact enrichment, with no specific backend system integrations documented. Governance emphasized campaign approval workflows and contact data hygiene to align web capture with marketing operations processes.
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AccorHotels Arena | Leisure and Hospitality | 100 | $10M | France | ActiveTrail | ActiveTrail | Marketing Automation | 2020 | n/a |
In 2020, AccorHotels Arena implemented ActiveTrail as its Marketing Automation platform on its official website. AccorHotels Arena uses ActiveTrail to manage email campaigns, build web forms for on site lead capture, apply behavioral tracking on pages, and define segmentation and automation workflows consistent with Marketing Automation practices. The ActiveTrail implementation centers on orchestration of guest communications and promotional campaign delivery to support the venue marketing function.
Operational ownership resides with the venue marketing team, who configured email templates, segmentation rules, automation triggers, and consent management workflows inside ActiveTrail to align with hospitality marketing processes. Governance emphasized centralized campaign creation and approval, and embedding opt in and data handling controls into web based forms and automation flows. AccorHotels Arena ActiveTrail Marketing Automation supports the venue marketing and guest communications business function through website channel orchestration.
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Professional Services | 50 | $5M | Israel | ActiveTrail | ActiveTrail | Marketing Automation | 2011 | n/a |
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Professional Services | 70 | $25M | Israel | ActiveTrail | ActiveTrail | Marketing Automation | 2022 | n/a |
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Professional Services | 57 | $17M | Canada | ActiveTrail | ActiveTrail | Marketing Automation | 2016 | n/a |
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Consumer Packaged Goods | 210 | $20M | Israel | ActiveTrail | ActiveTrail | Marketing Automation | 2020 | n/a |
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Leisure and Hospitality | 3 | $1M | Canada | ActiveTrail | ActiveTrail | Marketing Automation | 2014 | n/a |
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Manufacturing | 70 | $7M | Israel | ActiveTrail | ActiveTrail | Marketing Automation | 2018 | n/a |
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Leisure and Hospitality | 10 | $2M | Malaysia | ActiveTrail | ActiveTrail | Marketing Automation | 2022 | n/a |
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Buyer Intent: Companies Evaluating ActiveTrail
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