List of AFAS HR Customers
AFAS Software
Inspiratielaan 1, Leusden,
Utrecht, 3833 AV,
Netherlands
Utrecht, 3833 AV,
Netherlands
31 33 434 1800
Professional Services
705
$410M
Since 2010, our global team of researchers has been studying AFAS HR customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased AFAS HR for Core HR from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using AFAS HR for Core HR include: Achmea, a Netherlands based Banking and Financial Services organisation with 14000 employees and revenues of $24.06 billion, JD Sports Fashion, a United Kingdom based Retail organisation with 56685 employees and revenues of $8.46 billion, Kuehne + Nagel Netherlands, a Netherlands based Transportation organisation with 15000 employees and revenues of $7.50 billion, City of Amsterdam, a Netherlands based Government organisation with 16000 employees and revenues of $6.18 billion, Bol.com, a Netherlands based Retail organisation with 3000 employees and revenues of $2.60 billion and many others.
Contact us if you need a completed and verified list of companies using AFAS HR, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the HCM software purchases.
The AFAS HR customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of HCM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AccorInvest Netherlands | Professional Services | 4000 | $500M | Netherlands | AFAS Software | AFAS HR | Core HR | 2017 | n/a |
In 2017 AccorInvest Netherlands implemented AFAS HR to support a targeted HR process and system split of HR ACCOR Hotels NL into Hotel Investments and Hotel. AFAS HR was deployed to provide a unified application layer for Human Capital Managment and to centralize HR recordkeeping, transactional HR workflows, and role based access across the restructured entities. The program focused on HR operational functions for the Netherlands organization and the HR teams serving both Hotel Investments and Hotel business units.
The implementation configured AFAS HR to model the split legal and organizational entities, to formalize HR workflows and approvals, and to automate routine HR processes consistent with Human Capital Managment practices. Core workstreams emphasized workflow automation, employee lifecycle orchestration, and the introduction of workforce management capabilities. Delivery concluded in January 2018 within budget and time, after which a dedicated program manager continued optimization.
From January 2018 the program manager led targeted optimization of AFAS HR workflows using OPTIMO and implemented workforce management enhancements with Softbrick, while Frisse Blikken led structured change management activities. These engagements were integrated into the AFAS HR operational model to refine process orchestration and adoption across HR teams. The technical posture centered on application configuration and integration points between AFAS HR and third party workflow and workforce tooling.
Governance was formalized through program level oversight and role based HR process definitions to sustain the split between Hotel Investments and Hotel operations. The ongoing program management phase prioritized iterative workflow improvements inside AFAS HR and coordinated change management to drive adoption across affected HR and business stakeholders. Documentation and process ownership handoffs were established as part of the January 2018 delivery and subsequent optimization phase.
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Achmea | Banking and Financial Services | 14000 | $24.1B | Netherlands | AFAS Software | AFAS HR | Core HR | 2017 | n/a |
In 2017 Achmea began deployment of AFAS HR, adopting the AFAS HR application within its Human Capital Managment footprint and choosing the Dutch vendor over larger international suppliers based on goals of standardization, user-friendliness and lower cost. The decision positioned AFAS HR as the primary HR system selected to streamline HR operations across the insurer’s HR domain.
The implementation focused on core Human Capital Managment capabilities, with AFAS HR providing payroll processing, basic employee administration, configurable workflows and reporting tools. Achmea committed to wide usage in the HR field, emphasizing self-service elements so that employees and managers perform routine changes directly, which aligns with standard HCM workflows around employee data maintenance, approvals and payroll input.
Governance and rollout emphasized accessibility and operational efficiency, with process redesign centered on shifting transactional tasks to self-service and embedding AFAS HR workflows into daily HR operations. Reported advantages included improved accessibility, efficient use, and the vendor’s well-designed payroll and administration modules, and cost reduction was a stated selection criterion.
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Ascensos Limited | Professional Services | 2587 | $81M | United Kingdom | AFAS Software | AFAS HR | Core HR | 2016 | n/a |
In 2016 Ascensos Limited deployed AFAS HR as its core human resources application under the Human Capital Managment category. AFAS HR was provisioned via AFAS online to centralize recruitment and selection, payroll processing, case management for illness and absence, health and safety tracking, and HR legal compliance workflows. The implementation emphasized configuration of personnel records, payroll calculation rules, absence and incident workflows, and manager and employee coaching modules.
Operational scope focused on the Netherlands site where the HR manager retained system administration responsibilities and governed recruitment, payroll administration, conflict management, and compliance with Dutch law. Governance was organized around workflow driven case management for illness, role based access for HR and management, and standard operating procedures for coaching and legal escalation. By consolidating HR operational processes in AFAS HR and AFAS online, Ascensos Limited aligned HR operations, payroll administration, and H&S functions within the Human Capital Managment application to support daily HR administration at the Dutch site.
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Bol.com | Retail | 3000 | $2.6B | Netherlands | AFAS Software | AFAS HR | Core HR | 2023 | VOXTUR |
In 2023 bol.com deployed AFAS HR as its Core HR solution for its workforce in the Netherlands and Belgium. From 2023 AFAS will supply the HRM and Payroll software to bol.com and the implementation covers approximately 2,600 internal employees across both countries.
The implementation centralizes HRM and Payroll in a single AFAS HR instance, emphasizing automation of administrative HR processes and employee self-service. Core capabilities configured include payroll processing, personnel administration, leave management, payslip distribution, employer statements and organizational data updates for department and role changes. The configuration was oriented toward automating standard HR workflows and provisioning employee self-service portals to streamline routine HR transactions.
Technical integration options were a primary selection criterion, the solution is intended to integrate into bol.com's wider IT landscape and HR Operations workflows. The deployment was executed in collaboration with AFAS Partner Voxtur, which supported system integration and the rollout alongside AFAS Software. Operational coverage includes HR Operations teams, payroll operations and employee-facing HR services for bol.com in the Netherlands and Belgium.
The supplier selection process began in mid-2021 when bol.com documented requirements for its personnel and salary package, and AFAS was chosen following an intensive selection process. Go-live for employee access was scheduled from January 1, 2023, with HR leadership framing AFAS HR as a capability to provide a faster and simpler way for employees to carry out daily HR tasks. AFAS Software described the transition as a step toward further professionalization of HR processes where employees can consult and update information such as leave requests and pay slips.
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City of Amsterdam | Government | 16000 | $6.2B | Netherlands | AFAS Software | AFAS HR | Core HR | 2019 | n/a |
In 2019, the City of Amsterdam implemented AFAS HR as its Core HR platform to advance innovation within the human domain and deliver better digital services. The selection followed a European tender process, with the municipality citing extensive software options and supplier quality as decisive factors in choosing AFAS HR for a workforce of approximately 16,000 employees.
The implementation focused on configuring AFAS HR for personnel and salary system functionality, emphasizing simplicity and overview in the user interface. Core capabilities implemented include personnel administration and payroll-related configuration, along with employee-facing digital HR services and self-service workflows to streamline routine HR tasks and improve registry accuracy.
Governance for the rollout was organized through a formal tender project led by Pim van den Berg, with registration and onboarding activities described as well prepared and well built up. The City positioned AFAS HR to centralize personnel registration and standardize HR processes across municipal departments, with the stated outcome of making work easier for staff and improving the delivery of digital HR services.
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Professional Services | 300 | $50M | Netherlands | AFAS Software | AFAS HR | Core HR | 2012 | n/a |
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Education | 6000 | $1.3B | Netherlands | AFAS Software | AFAS HR | Core HR | 2020 | n/a |
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Government | 1250 | $200M | Netherlands | AFAS Software | AFAS HR | Core HR | 2024 | n/a |
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Construction and Real Estate | 450 | $190M | Netherlands | AFAS Software | AFAS HR | Core HR | 2017 | n/a |
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Retail | 2000 | $547M | Netherlands | AFAS Software | AFAS HR | Core HR | 2017 | n/a |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD AFAS HR Coverage
AFAS HR is a Core HR solution from AFAS Software.
Companies worldwide use AFAS HR, from small firms to large enterprises across 21+ industries.
Organizations such as Achmea, JD Sports Fashion, Kuehne + Nagel Netherlands, City of Amsterdam and Bol.com are recorded users of
AFAS HR for Core HR.
Companies using AFAS HR are most concentrated in Banking and Financial Services, Retail and Transportation, with adoption spanning over 21 industries.
Companies using AFAS HR are most concentrated in Netherlands and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of AFAS HR across Americas, EMEA, and APAC.
Companies using AFAS HR range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 44.44%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 22.22%.
Customers of AFAS HR include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified AFAS HR customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Core HR.