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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Akero Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Abertay University Education 508 $120M United Kingdom Akero Akero Marketing Automation 2019 n/a
In 2019, Abertay University deployed Akero for Student Campaign Management on its website, positioning Akero to support recruitment and admissions outreach. The Akero application was embedded into the university website to capture prospect interactions and to drive campaign orchestration and audience segmentation for prospective student engagement. Akero is used to coordinate personalized communications tied to website behavior and to record engagement signals for downstream follow up by admissions and marketing teams. Configuration emphasized campaign templates, segmentation rules, and behavioral triggers aligned with Student Campaign Management capabilities, with forms and landing page orchestration implemented directly on the website. Integration scope focused on website embedding and event capture from web sessions, with qualified leads routed to admissions and marketing operational workflows. Governance assigned content and campaign approval to marketing and admissions stakeholders, enabling centralized control of campaign configuration and operational coverage across recruitment and outreach functions.
Aston University Education 2500 $208M United Kingdom Akero Akero Marketing Automation 2019 n/a
In 2019 Aston University implemented Akero Student Campaign Management on its website to support student recruitment and outreach. Aston University deployed Akero as a web‑facing Student Campaign Management application to orchestrate campaign delivery and engagement tied directly to their public web presence. The implementation emphasized campaign orchestration and on‑site personalization capabilities commonly associated with Student Campaign Management, including audience segmentation, automated campaign workflows, and web-based lead capture for prospective students. Akero was configured to manage multi-stage engagement flows across inquiry, open day registration, and application touchpoints, aligning marketing content and triggered communications to student recruitment objectives. Deployment was centered on the university website, embedding Akero to drive campaign activation and real-time personalization within web sessions, while operational ownership rested with marketing and admissions functions. Governance focused on centralized campaign planning and workflow coordination between student recruitment and digital teams, with phased rollouts on site pages to align content variation with application lifecycle stages.
Hull College Group Education 50 $5M United Kingdom Akero Akero Marketing Automation 2023 n/a
In 2023, Hull College Group implemented Akero Student Campaign Management on its website. The deployment is web-embedded and functions as the primary campaign orchestration layer for student recruitment and enrollment engagement, operated by marketing and admissions teams. Akero is configured to capture web leads through embedded forms and landing pages, drive automated nurture workflows, and apply audience segmentation and personalization at the point of web interaction. Integrations are focused on site-level event capture and form submission streaming into Akero for campaign triggers and tracking, while governance established marketing and admissions ownership with standardized campaign workflows and template libraries for consistent outreach.
Net Natives Professional Services 100 $10M United Kingdom Akero Akero Marketing Automation 2018 n/a
In 2018, Net Natives implemented Akero as its Marketing Automation platform on its public website, deploying Akero to centralize web-based lead capture and campaign execution. The implementation is associated with the United Kingdom based professional services firm Net Natives and focuses on Marketing Automation to support marketing and demand generation business functions. Akero was configured to deliver core Marketing Automation capabilities typical for the category, including web visitor tracking, embedded lead capture forms, email campaign orchestration, contact segmentation, and landing page delivery. Configuration work emphasized campaign templates, segmentation rules, and automated nurture sequences aligned to professional services buyer journeys, with Akero serving as the central automation engine. Deployment was realized through site-level instrumentation and embedded components on the Net Natives website, with Akero handling form submission capture and session-level tracking directly on site pages. Operational coverage concentrated on the marketing organization, with Akero data feeding marketing operations workflows for lead qualification and campaign management within the website context. Governance was organized under marketing operations, with configuration control, campaign approval workflows, and documentation to manage ongoing campaign builds and segmentation logic. Rollout followed a phased approach across site pages and campaign types, with the marketing team owning operational management and Akero serving as the implemented Marketing Automation application.
Northumbria University Education 3376 $503M United Kingdom Akero Akero Marketing Automation 2019 n/a
In 2019, Northumbria University implemented Akero as a web-facing Marketing Automation deployment on its public website. The deployment positions Akero to capture web visitor interactions and to centralize prospect contact records originating from the university site. Configuration aligns with core Marketing Automation capabilities, including on-site behaviour tracking, lead capture forms, contact segmentation, automated email campaign orchestration, and journey automation for web-originated contacts. Akero is used to manage automated messaging and on-site content personalization tied to web behavior, consolidating campaign logic and audience lists within the application. Operational coverage is focused on the university website and associated digital channels, supporting marketing and digital engagement workflows across Northumbria University in the United Kingdom. Governance is centered on the institutional marketing team, with campaign configuration, content approval workflows, and audience segmentation controlled through the platform. The implementation emphasizes web to campaign orchestration, consolidating web-sourced contacts into Akero for downstream engagement and standardizing campaign workflows and personalization practices. No external system integrations or implementation partners were specified in the source, so the narrative treats Akero as the primary Marketing Automation engine for website-driven engagement.
Education 4000 $400M United Kingdom Akero Akero Marketing Automation 2015 n/a
Education 7472 $976M United States Akero Akero Marketing Automation 2012 n/a
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FAQ - APPS RUN THE WORLD Akero Coverage

Akero is a Marketing Automation solution from Akero.

Companies worldwide use Akero, from small firms to large enterprises across 21+ industries.

Organizations such as The University of Alabama, Northumbria University, Sheffield Hallam University, Aston University and Abertay University are recorded users of Akero for Marketing Automation.

Companies using Akero are most concentrated in Education, with adoption spanning over 21 industries.

Companies using Akero are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Akero across Americas, EMEA, and APAC.

Companies using Akero range from small businesses with 0-100 employees - 28.57%, to mid-sized firms with 101-1,000 employees - 14.29%, large organizations with 1,001-10,000 employees - 57.14%, and global enterprises with 10,000+ employees - 0%.

Customers of Akero include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Akero customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.