List of Akero Customers
San Francisco, 94080, CA,
United States
Since 2010, our global team of researchers has been studying Akero customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Akero for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Akero for Marketing Automation include: The University of Alabama, a United States based Education organisation with 7472 employees and revenues of $976.0 million, Northumbria University, a United Kingdom based Education organisation with 3376 employees and revenues of $503.0 million, Sheffield Hallam University, a United Kingdom based Education organisation with 4000 employees and revenues of $400.0 million, Aston University, a United Kingdom based Education organisation with 2500 employees and revenues of $208.0 million, Abertay University, a United Kingdom based Education organisation with 508 employees and revenues of $120.0 million and many others.
Contact us if you need a completed and verified list of companies using Akero, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Akero customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abertay University | Education | 508 | $120M | United Kingdom | Akero | Akero | Marketing Automation | 2019 | n/a |
In 2019, Abertay University deployed Akero for Student Campaign Management on its website, positioning Akero to support recruitment and admissions outreach. The Akero application was embedded into the university website to capture prospect interactions and to drive campaign orchestration and audience segmentation for prospective student engagement. Akero is used to coordinate personalized communications tied to website behavior and to record engagement signals for downstream follow up by admissions and marketing teams.
Configuration emphasized campaign templates, segmentation rules, and behavioral triggers aligned with Student Campaign Management capabilities, with forms and landing page orchestration implemented directly on the website. Integration scope focused on website embedding and event capture from web sessions, with qualified leads routed to admissions and marketing operational workflows. Governance assigned content and campaign approval to marketing and admissions stakeholders, enabling centralized control of campaign configuration and operational coverage across recruitment and outreach functions.
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Aston University | Education | 2500 | $208M | United Kingdom | Akero | Akero | Marketing Automation | 2019 | n/a |
In 2019 Aston University implemented Akero Student Campaign Management on its website to support student recruitment and outreach. Aston University deployed Akero as a web‑facing Student Campaign Management application to orchestrate campaign delivery and engagement tied directly to their public web presence.
The implementation emphasized campaign orchestration and on‑site personalization capabilities commonly associated with Student Campaign Management, including audience segmentation, automated campaign workflows, and web-based lead capture for prospective students. Akero was configured to manage multi-stage engagement flows across inquiry, open day registration, and application touchpoints, aligning marketing content and triggered communications to student recruitment objectives.
Deployment was centered on the university website, embedding Akero to drive campaign activation and real-time personalization within web sessions, while operational ownership rested with marketing and admissions functions. Governance focused on centralized campaign planning and workflow coordination between student recruitment and digital teams, with phased rollouts on site pages to align content variation with application lifecycle stages.
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Hull College Group | Education | 50 | $5M | United Kingdom | Akero | Akero | Marketing Automation | 2023 | n/a |
In 2023, Hull College Group implemented Akero Student Campaign Management on its website. The deployment is web-embedded and functions as the primary campaign orchestration layer for student recruitment and enrollment engagement, operated by marketing and admissions teams.
Akero is configured to capture web leads through embedded forms and landing pages, drive automated nurture workflows, and apply audience segmentation and personalization at the point of web interaction. Integrations are focused on site-level event capture and form submission streaming into Akero for campaign triggers and tracking, while governance established marketing and admissions ownership with standardized campaign workflows and template libraries for consistent outreach.
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Net Natives | Professional Services | 100 | $10M | United Kingdom | Akero | Akero | Marketing Automation | 2018 | n/a |
In 2018, Net Natives implemented Akero as its Marketing Automation platform on its public website, deploying Akero to centralize web-based lead capture and campaign execution. The implementation is associated with the United Kingdom based professional services firm Net Natives and focuses on Marketing Automation to support marketing and demand generation business functions.
Akero was configured to deliver core Marketing Automation capabilities typical for the category, including web visitor tracking, embedded lead capture forms, email campaign orchestration, contact segmentation, and landing page delivery. Configuration work emphasized campaign templates, segmentation rules, and automated nurture sequences aligned to professional services buyer journeys, with Akero serving as the central automation engine.
Deployment was realized through site-level instrumentation and embedded components on the Net Natives website, with Akero handling form submission capture and session-level tracking directly on site pages. Operational coverage concentrated on the marketing organization, with Akero data feeding marketing operations workflows for lead qualification and campaign management within the website context.
Governance was organized under marketing operations, with configuration control, campaign approval workflows, and documentation to manage ongoing campaign builds and segmentation logic. Rollout followed a phased approach across site pages and campaign types, with the marketing team owning operational management and Akero serving as the implemented Marketing Automation application.
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Northumbria University | Education | 3376 | $503M | United Kingdom | Akero | Akero | Marketing Automation | 2019 | n/a |
In 2019, Northumbria University implemented Akero as a web-facing Marketing Automation deployment on its public website. The deployment positions Akero to capture web visitor interactions and to centralize prospect contact records originating from the university site.
Configuration aligns with core Marketing Automation capabilities, including on-site behaviour tracking, lead capture forms, contact segmentation, automated email campaign orchestration, and journey automation for web-originated contacts. Akero is used to manage automated messaging and on-site content personalization tied to web behavior, consolidating campaign logic and audience lists within the application.
Operational coverage is focused on the university website and associated digital channels, supporting marketing and digital engagement workflows across Northumbria University in the United Kingdom. Governance is centered on the institutional marketing team, with campaign configuration, content approval workflows, and audience segmentation controlled through the platform.
The implementation emphasizes web to campaign orchestration, consolidating web-sourced contacts into Akero for downstream engagement and standardizing campaign workflows and personalization practices. No external system integrations or implementation partners were specified in the source, so the narrative treats Akero as the primary Marketing Automation engine for website-driven engagement.
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Education | 4000 | $400M | United Kingdom | Akero | Akero | Marketing Automation | 2015 | n/a |
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Education | 7472 | $976M | United States | Akero | Akero | Marketing Automation | 2012 | n/a |
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Buyer Intent: Companies Evaluating Akero
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