List of Aprimo DAM Customers
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Since 2010, our global team of researchers has been studying Aprimo DAM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Aprimo DAM for Digital Asset Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Aprimo DAM for Digital Asset Management include: Bank of America, a United States based Banking and Financial Services organisation with 213000 employees and revenues of $101.89 billion, Pagegroup, a United Kingdom based Professional Services organisation with 7300 employees and revenues of $2.20 billion, SOS Children's Villages, a Austria based Non Profit organisation with 39000 employees and revenues of $1.38 billion and many others.
Contact us if you need a completed and verified list of companies using Aprimo DAM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Content Management software purchases.
The Aprimo DAM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Content Management software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank of America | Banking and Financial Services | 213000 | $101.9B | United States | Aprimo | Aprimo DAM | Digital Asset Management | 2004 | n/a |
In 2004, Bank of America deployed Aprimo DAM as part of a broader Marketing Productivity and Digital Asset Management effort. Bank of America also implemented Aprimo Plan & Spend and Aprimo Productivity Management during the same initiative to support marketing planning, spend visibility, and to market smarter.
The Aprimo DAM implementation centralized digital asset management capabilities for marketing and creative teams, providing a single repository with metadata and taxonomy-driven organization, version control, rights and entitlement tracking, automated renditions and searchability. Aprimo DAM was configured to enforce review and approval workflows and to manage asset lifecycle states, aligning asset production with campaign planning and resource scheduling common to Marketing Productivity and Digital Asset Management platforms.
Governance and process measures accompanied the rollout, with an emphasis on measurement and process improvement across marketing operations. Aprimo Plan & Spend and Productivity Management were used alongside Aprimo DAM to introduce standardized planning, budget oversight, and productivity tracking within marketing functions, reshaping workflow orchestration and approval governance for campaign and creative production.
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Pagegroup | Professional Services | 7300 | $2.2B | United Kingdom | Aprimo | Aprimo DAM | Digital Asset Management | 2012 | n/a |
In 2012 Pagegroup implemented Aprimo DAM to centralize digital asset management under its Marketing Productivity and Digital Asset Management strategy. The deployment focused on providing a single repository for creative assets and HTML templates, with explicit ownership for HTML based design and template production assigned to the marketing content team.
The Aprimo DAM implementation included standard DAM capabilities such as metadata-driven asset classification, version control, checked out workflows for approvals, and templated delivery formats for campaign execution. Aprimo DAM was configured to host CRM and EDM templates, ensuring HTML assets were managed alongside supporting imagery and copy, and to enforce template governance for reuse and brand compliance.
Operational integration included a named integration with ExactTarget, using Aprimo DAM to provision HTML CRM and EDM templates into ExactTarget for campaign sends and segmentation workflows. The solution supported marketing and CRM functions, linking creative production and campaign execution by enabling handoffs from asset owners to the ExactTarget sending environment.
Governance and rollout emphasized centralized ownership of HTML design and template lifecycle, with formalized approval steps and template versioning to reduce inconsistencies across email and CRM campaigns. The implementation scope was oriented to marketing operations and CRM teams rather than IT led developer projects, positioning Aprimo DAM as the control plane for HTML templates and digital assets.
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SOS Children's Villages | Non Profit | 39000 | $1.4B | Austria | Aprimo | Aprimo DAM | Digital Asset Management | 2018 | n/a |
In 2018, SOS Children’s Villages implemented Aprimo DAM to centralize storage and management of the organization’s marketing and fundraising content. Aprimo DAM was deployed as the organization’s Marketing Productivity and Digital Asset Management solution to consolidate stories, images, open design files and videos that member associations use for fundraising and donor impact campaigns.
The Aprimo DAM implementation emphasized core digital asset management capabilities, including bulk ingestion and bulk uploading, metadata and taxonomy configuration, version control, asset preview and thumbnail generation, and support for video transcoding and open design file handling. The deployment was configured for centralized classification and editing workflows, using standardized metadata schemas and controlled vocabularies aligned to campaign and beneficiary storytelling needs.
Operationally the Aprimo DAM instance was set up to ingest content from the various databases and file stores previously housing assets across member associations, and to support publishing and distribution workflows used by marketing and fundraising teams. The implementation covered asset lifecycle functions used by member associations, marketing, donor communications and fundraising teams, without specifying additional third party connectors.
Governance around asset stewardship was formalized with centralized taxonomy, role based access controls, permissioned approval workflows and auditability for campaign assets. The Aprimo DAM deployment directly addressed the prior environment’s limitations for bulk uploading, editing and classification of large volumes of content.
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Buyer Intent: Companies Evaluating Aprimo DAM
- Williams-Sonoma, a United States based Retail organization with 19600 Employees
- Santander Bank Polska, a Poland based Banking and Financial Services company with 11309 Employees
- Power Plus Systems, a United States based Construction and Real Estate organization with 35 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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