List of Aura Blockchain DPP Customers
Aura Blockchain Consortium
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Geneva, 1201,
Switzerland
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$10M
Since 2010, our global team of researchers has been studying Aura Blockchain DPP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Aura Blockchain DPP for Blockchain Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Aura Blockchain DPP for Blockchain Platform include: Mercedes Benz, a Germany based Automotive organisation with 175264 employees and revenues of $171.47 billion, Christian Dior, a France based Retail organisation with 195831 employees and revenues of $99.97 billion, LVMH Moet Hennessy Louis Vuitton, a France based Retail organisation with 200518 employees and revenues of $99.35 billion, Richemont, a Switzerland based Retail organisation with 40000 employees and revenues of $21.00 billion, Prada Group, a Italy based Retail organisation with 15000 employees and revenues of $5.60 billion and many others.
Contact us if you need a completed and verified list of companies using Aura Blockchain DPP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Aura Blockchain DPP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Brunello Cucinelli | Retail | 3283 | $1.5B | Italy | Aura Blockchain Consortium | Aura Blockchain DPP | Blockchain Platform | 2024 | n/a |
In 2024 Brunello Cucinelli implemented Aura Blockchain DPP, a Blockchain Platform provided by Aura Blockchain Consortium, to address Digital Product Passport requirements and provide immutable provenance for its luxury garments. The deployment leverages a consortium style permissioned ledger model consistent with the vendor, positioning Aura Blockchain DPP as the authoritative registry for product-level provenance and DPP metadata across the group.
The implementation of Aura Blockchain DPP focused on core blockchain platform capabilities, including an immutable provenance ledger, digital product passport record structures, product identifier anchoring and timestamped event records for manufacturing and certification steps. Functional workflows emphasize provenance and authenticity verification, consumer-facing verification controls, and storage of compliance metadata aligned to emerging EU DPP proposals.
Operational coverage centers on manufacturing traceability and product lifecycle records originating from Solomeo operations, extending governance and usage to product, compliance and retail teams responsible for authenticity and customer verification. Governance is coordinated under Chief of Humanistic Technology Francesco Bottigliero and the companys in-house research initiatives, including collaboration with Solomei AI, to ensure human-centered operational policies and data stewardship for the Blockchain Platform.
Brunello Cucinelli uses Aura Blockchain DPP to support business functions that include manufacturing traceability, product authenticity verification, regulatory compliance reporting for digital product passports, and consumer engagement through verifiable provenance. The implementation narrative emphasizes platform-level provenance, traceability workflows and governance integration rather than specific backend system integrations.
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Christian Dior | Retail | 195831 | $100.0B | France | Aura Blockchain Consortium | Aura Blockchain DPP | Blockchain Platform | 2019 | n/a |
In 2019, Christian Dior implemented Aura Blockchain DPP, a Blockchain Platform developed and governed by the Aura Blockchain Consortium. The deployment was positioned as a consortium-level initiative involving LVMH brands including Louis Vuitton and Christian Dior, intended to provide shared product provenance services across the luxury portfolio.
Aura Blockchain DPP was configured to record unique product identifiers and provenance metadata on a shared Ethereum ledger, with infrastructure hosted on Microsoft Azure. Functional capabilities implemented include product tracking and tracing, issuance of certificates of authenticity accessible to consumers, persistent product history from raw materials through retail, embedded ethical and environmental information, recorded care instructions, and warranty service records.
Operational integration centered on brand-facing consumer applications, enabling customers to obtain a certificate of authenticity via each brand's official app, and on supply chain touchpoints from suppliers to points of sale and secondary market channels. The architecture emphasizes a shared ledger model for cross-brand visibility while maintaining brand-specific data controls, and uses cloud hosting on Microsoft Azure to support ledger node provisioning and uptime.
Governance and rollout followed a consortium model with technical contribution from ConsenSys Solutions and platform services integration with Microsoft, designed to preserve brand integrity and privacy while enabling cross-brand expansion. The implementation explicitly enables consumer access to product history and proof of authenticity, and it is positioned to extend provenance services into secondary market use cases for luxury goods.
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Ermenegildo Zegna | Retail | 7450 | $2.3B | Italy | Aura Blockchain Consortium | Aura Blockchain DPP | Blockchain Platform | 2022 | n/a |
In 2022, Ermenegildo Zegna implemented Aura Blockchain DPP, a Blockchain Platform provided through membership in the Aura Blockchain Consortium. The implementation registers product-level provenance and lifecycle records so customers can verify origin, craftsmanship and the journey of purchases from raw materials to the final product, aligning with ZEGNA’s stated commitments to quality and sustainability.
Deployment focused on digital product passport capabilities within the Aura Blockchain DPP, capturing immutable provenance ledgers, craftsmanship attestations, material origin metadata, and customer-facing verification workflows tied to product identifiers. The Blockchain Platform records production and supply chain events alongside attestation data to link manufacturing and material claims to individual products, supporting retail authentication and sustainability disclosure use cases.
Joining the Aura Blockchain Consortium, a Switzerland-based non-profit that defines shared governance and data models, provided ZEGNA with industry-aligned standards for attestations and consumer disclosures. The program impacts product quality assurance, sustainability governance, and customer trust functions by enabling verifiable claims about materials and workmanship, consistent with Ermenegildo Zegna’s commitment to building lasting trust with its customers.
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LVMH Moet Hennessy Louis Vuitton | Retail | 200518 | $99.4B | France | Aura Blockchain Consortium | Aura Blockchain DPP | Blockchain Platform | 2019 | n/a |
In 2019 LVMH Moet Hennessy Louis Vuitton implemented Aura Blockchain DPP, a Blockchain Platform delivered by the Aura Blockchain Consortium. Aura Blockchain DPP was positioned to give direct to consumer access to product history and proof of authenticity and to record traceability across the full product lifecycle.
The implementation centered on a digital product passport capability and an immutable provenance ledger, combined with consumer facing verification services that allow end customers to view authenticated lifecycle events from conception through distribution. Functional components emphasized product identity records, event stamping for manufacturing and logistics milestones, and consumer authentication workflows, consistent with Blockchain Platform capabilities for tamper resistant record keeping.
Deployment used a consortium governance model with distributed ledger nodes governed by founding luxury brands, enabling shared data standards and controlled access across participating brands. Operational scope covered product and supply chain touchpoints across design, manufacturing, and distribution workflows, with recorded provenance data intended to travel with items through retail and brand owned channels.
Governance and process transformation focused on cross brand data standards, authentication protocols, and consumer facing traceability services administered by the Aura Blockchain Consortium. Outcomes described by consortium members included increased transparency and strengthened customer trust through verifiable authenticity and lifecycle visibility.
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Mercedes Benz | Automotive | 175264 | $171.5B | Germany | Aura Blockchain Consortium | Aura Blockchain DPP | Blockchain Platform | 2022 | n/a |
In 2022, Mercedes Benz joined the Aura Blockchain Consortium and onboarded the Aura Blockchain DPP Blockchain Platform to enable certified digital art and provenance workflows. The move places Mercedes Benz alongside founding members LVMH, Prada Group, Richemont brand Cartier and OTB, aligning the automaker with a consortium governance model for luxury credentialing.
The Aura Blockchain DPP deployment centers on provenance and authenticity modules, expanded ESG credential tracking and newly enabled non fungible token issuance and certificate capabilities. As a Blockchain Platform the implementation leverages tokenization and cryptographic certificate functions to create immutable proofs of authenticity and to issue NFT certificates tied to digital art assets.
Operational scope focuses on Mercedes Benz design and infotainment functions, with the first Aura functionality used to deliver digital art as an NFT with a certificate of authenticity for display on the MBUX Hyperscreen digital dashboard. The implementation embeds Aura Blockchain DPP issued certificates into Mercedes Benz in car digital experiences and supports design team workflows that curate and present crypto art within vehicle UX.
Consortium governance shapes standards for certificates, provenance and ESG credentials on Aura Blockchain DPP, with Mercedes Benz participating in cross brand protocol and roadmap discussions. The consortium has identified the metaverse as part of its long term strategy, and Morgan Stanley estimated by 2030 the metaverse and NFTs could represent a €50 billion market opportunity for the luxury sector, providing strategic context for Mercedes Benz's adoption of NFT enabled digital art.
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Retail | 15000 | $5.6B | Italy | Aura Blockchain Consortium | Aura Blockchain DPP | Blockchain Platform | 2018 | n/a |
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Retail | 40000 | $21.0B | Switzerland | Aura Blockchain Consortium | Aura Blockchain DPP | Blockchain Platform | 2019 | n/a |
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Buyer Intent: Companies Evaluating Aura Blockchain DPP
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Aura Blockchain DPP. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Aura Blockchain DPP for Blockchain Platform include:
- Equip Outdoor Technologies, a United Kingdom based Manufacturing organization with 200 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Equip Outdoor Technologies | Manufacturing | 200 | $121M | United Kingdom | 2025-08-28 |
FAQ - APPS RUN THE WORLD Aura Blockchain DPP Coverage
Aura Blockchain DPP is a Blockchain Platform solution from Aura Blockchain Consortium.
Companies worldwide use Aura Blockchain DPP, from small firms to large enterprises across 21+ industries.
Organizations such as Mercedes Benz, Christian Dior, LVMH Moet Hennessy Louis Vuitton, Richemont and Prada Group are recorded users of
Aura Blockchain DPP for Blockchain Platform.
Companies using Aura Blockchain DPP are most concentrated in Automotive and Retail, with adoption spanning over 21 industries.
Companies using Aura Blockchain DPP are most concentrated in Germany, France and Switzerland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Aura Blockchain DPP across Americas, EMEA, and APAC.
Companies using Aura Blockchain DPP range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 28.57%, and global enterprises with 10,000+ employees - 71.43%.
Customers of Aura Blockchain DPP include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Aura Blockchain DPP customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Blockchain Platform.