List of BloomReach Experience Manager Customers
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Since 2010, our global team of researchers has been studying BloomReach Experience Manager customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased BloomReach Experience Manager for Web Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using BloomReach Experience Manager for Web Content Management include: Randstad, a Netherlands based Professional Services organisation with 40000 employees and revenues of $28.01 billion, TenneT Energy Community, a Netherlands based Utilities organisation with 8349 employees and revenues of $9.27 billion, Nederlandse Spoorwegen, a Netherlands based Transportation organisation with 19040 employees and revenues of $3.60 billion, P-Direkt, a Netherlands based Government organisation with 689 employees and revenues of $96.0 million and many others.
Contact us if you need a completed and verified list of companies using BloomReach Experience Manager, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The BloomReach Experience Manager customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Nederlandse Spoorwegen | Transportation | 19040 | $3.6B | Netherlands | BloomReach Inc. | BloomReach Experience Manager | Web Content Management | 2012 | n/a |
In 2012 Nederlandse Spoorwegen implemented BloomReach Experience Manager as its core Web Content Management platform for NS.nl. The implementation was organized around four agile development teams comprising 30 development and test professionals responsible for the public site that serves more than 220,000 unique visitors per day.
The technical implementation used Java and AngularJS on the application layer and leveraged BloomReach Experience Manager for centralized content authoring, templating, channel delivery and personalization capabilities typical of Web Content Management deployments. The solution was integrated with Intershop to support commercial workflows and connected to backend services for runtime data and business logic.
Operational governance emphasized agile delivery, with coaching for teams and management on agile development methods and practices. Teams instituted content workflows, QA and automated testing patterns to support frequent releases, and the implementation included starting agile projects within complex organizational and financing structures to align digital content operations with broader business processes.
The deployment concentrated on digital customer experience and marketing functions for NS.nl, with BloomReach Experience Manager providing the content management, presentation and targeting capabilities used by editorial and product teams.
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P-Direkt | Government | 689 | $96M | Netherlands | BloomReach Inc. | BloomReach Experience Manager | Web Content Management | 2016 | n/a |
In 2016 P-Direkt implemented BloomReach Experience Manager as its primary Web Content Management platform. The implementation established centralized content management for the public-facing website in the Netherlands, and project members participated actively in tendering and implementation phases to define requirements and configuration.
BloomReach Experience Manager was configured to support editorial workflows, template-driven page composition, digital asset management, and campaign conversion processes that convert marketing campaigns into live site pages. The deployment emphasized content authoring, review and publishing workflows and a product backlog managed by internal stakeholders to prioritize feature requests and content work.
Operational ownership included monitoring the online strategy and responsibility for the product backlog and roadmap, which guided incremental configuration and release planning. Content management and campaign conversion duties were embedded in the project team and digital operations functions, with governance focused on roadmap-driven releases and editorial process controls to maintain the BloomReach Experience Manager Web Content Management environment.
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Randstad | Professional Services | 40000 | $28.0B | Netherlands | BloomReach Inc. | BloomReach Experience Manager | Web Content Management | 2013 | n/a |
In 2013, Randstad implemented BloomReach Experience Manager as its Web Content Management platform, initiating a shift in how online applications and websites were developed across multiple online teams. The rollout coincided with a formal move to scrum methodology for development, and I-bridge began implementation work on the new CMS to support iterative delivery and continuous content updates.
The BloomReach Experience Manager implementation focused on core Web Content Management capabilities including content authoring, template and presentation configuration, content planning and migration planning, and the design of publishing workflows in consultation with customers and developers. The program included staff training, support for acceptance testing, and a designated technical web analyst accountable for tagging and analytics implementations, with the application used to orchestrate content lifecycle and editorial governance.
Integrations and measurement instrumentation were an explicit part of the implementation, the technical web analyst led the implementation and management of tag management tools Synovite and Relay42, and implemented Google Analytics Universal Analytics for web analysis. Reporting and optimization workflows integrated outputs into Excel and Tableau for analysis, and implementation work referenced prior CMS platforms including Hippo CMS, Roxen CMS, and WordPress as managed environments in scope for migration and consolidation efforts.
Governance was restructured to embed a functional management team and to position the technical web analyst as the primary contact for Marketing & Communication, scrum teams, online agencies, and external suppliers. Responsibilities were formalized to include analysis and refinement of measurement and tag plans, translating tagging and measurement into user stories, advising on measurement of campaigns and new functionality, ensuring measurement quality, and supporting rollout through training and acceptance testing under scrum cadences.
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Utilities | 8349 | $9.3B | Netherlands | BloomReach Inc. | BloomReach Experience Manager | Web Content Management | 2012 | n/a |
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Buyer Intent: Companies Evaluating BloomReach Experience Manager
- CIL Management Consultants, a United Kingdom based Professional Services organization with 322 Employees
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