List of Brandwatch Consumer Intelligence Customers
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Since 2010, our global team of researchers has been studying Brandwatch Consumer Intelligence customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Brandwatch Consumer Intelligence for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Brandwatch Consumer Intelligence for Marketing Analytics include: Samsung Electronics UK, a United Kingdom based Manufacturing organisation with 1426 employees and revenues of $4.89 billion, Monzo Bank, a United Kingdom based Banking and Financial Services organisation with 3700 employees and revenues of $1.57 billion, Dabur, a India based Consumer Packaged Goods organisation with 5319 employees and revenues of $1.38 billion, L'Oreal Indonesia, a Indonesia based Consumer Packaged Goods organisation with 1000 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Brandwatch Consumer Intelligence, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Brandwatch Consumer Intelligence customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dabur | Consumer Packaged Goods | 5319 | $1.4B | India | Cision | Brandwatch Consumer Intelligence | Marketing Analytics | 2022 | n/a |
In 2022, Dabur implemented Brandwatch Consumer Intelligence to strengthen its consumer insights and social listening capabilities. Brandwatch Consumer Intelligence is classified under Marketing Analytics and was deployed to centralize social media data alongside existing brand health dipstick results, RMS data, and KWP datasets to inform strategic inputs for power brands including oralcare and health care.
The deployment emphasized social listening, sentiment analysis, topical trend detection and dashboarding within Brandwatch Consumer Intelligence, configured to surface brand health indicators and thematic signals. Functional workflows supported consolidated dashboards, ad hoc query exploration, and thematic coding to translate unstructured social conversations into structured insight for marketing and brand management.
Integrations focused on ingesting structured RMS and KWP feeds and periodic brand health dipstick survey outputs with continuous social media streams. Operational coverage included the Consumer Insights function and brand teams for oralcare and health care within Dabur India, with governance oriented toward centralized insight generation and cross-functional distribution to marketing and brand management.
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L'Oreal Indonesia | Consumer Packaged Goods | 1000 | $200M | Indonesia | Cision | Brandwatch Consumer Intelligence | Marketing Analytics | 2019 | n/a |
In 2019, L'Oreal Indonesia deployed Brandwatch Consumer Intelligence as its Marketing Analytics platform to centralize consumer insights for the Indonesia market. L'Oreal Indonesia uses Brandwatch Consumer Research to combine social and traditional datasets for trend spotting, campaign analysis and segmenting conversations to sharpen product and marketing strategy.
The implementation leverages the Brandwatch Consumer Research and Consumer Intelligence modules to ingest social and traditional media streams, enable topic clustering, audience segmentation and campaign analysis dashboards. Configuration focused on marketing and consumer insights workflows, with dashboards and alerts provisioned for marketing and product teams to support localized campaign planning and product positioning in Indonesia.
Operational scope remained focused on the Indonesia region and on marketing and product functions, with insights delivered to centralized marketing decision processes. The vendor case study credits the Brandwatch Consumer Intelligence implementation with helping grow market share in at least one category.
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Monzo Bank | Banking and Financial Services | 3700 | $1.6B | United Kingdom | Cision | Brandwatch Consumer Intelligence | Marketing Analytics | 2019 | n/a |
In 2019 Monzo Bank implemented Brandwatch Consumer Intelligence as a Marketing Analytics capability to centralize social listening and consumer insights. The program targeted social and brand monitoring across the United Kingdom and was operated primarily by Monzo’s social team and marketing function.
The implementation configured Brandwatch Consumer Intelligence to deliver dashboards, real-time alerts, and scheduled reports that quantified campaign impact and surfaced customer feedback. Configuration focused on listening queries, dashboard visualizations, alerting rules, and recurring reporting to support ongoing measurement of sentiment and trending issues.
Operational coverage extended from marketing into product decision workflows, with insight signals used to inform prioritization such as demand for new features. Outputs from Brandwatch Consumer Intelligence were consumed by the social team and routed into product and marketing review processes across the bank.
Governance emphasized operationalizing reporting cadence, alert escalation paths, and cross-functional review cycles to ensure consumer insight informed marketing measurement and product planning. The deployment concentrated on marketing analytics workflows and consumer insight processes via Brandwatch Consumer Intelligence rather than on named third party integrations.
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Manufacturing | 1426 | $4.9B | United Kingdom | Cision | Brandwatch Consumer Intelligence | Marketing Analytics | 2016 | n/a |
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Buyer Intent: Companies Evaluating Brandwatch Consumer Intelligence
- University of Tartu, a Estonia based Education organization with 3435 Employees
- Gudang Garam, a Indonesia based Consumer Packaged Goods company with 32120 Employees
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