List of Cegedim CRM Customers
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Since 2010, our global team of researchers has been studying Cegedim CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cegedim CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cegedim CRM for CRM include: Reckitt Benckiser, a United Kingdom based Consumer Packaged Goods organisation with 37900 employees and revenues of $19.45 billion, Reckitt Benckiser, a United Kingdom based Consumer Packaged Goods organisation with 37900 employees and revenues of $19.45 billion, Alfasigma USA, a United States based Life Sciences organisation with 300 employees and revenues of $70.0 million, Schering-Plough Central East AG, a Switzerland based Life Sciences organisation with 150 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Cegedim CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Cegedim CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alfasigma USA | Life Sciences | 300 | $70M | United States | QuintilesIMS | Cegedim CRM | CRM | 2014 | n/a |
In 2014 Alfasigma USA improved Cegedim CRM, implementing Cegedim CRM as the company CRM application within a broader Data & Analytics initiative. The work targeted the Cegedim CRM SFA SaaS environment, with vendor QuintilesIMS noted in project context and an emphasis on tying CRM SFA outputs into enterprise reporting and analytics.
Implementation concentrated on CRM and SFA functional capability, standardizing sales force automation workflows, account and contact management, and operational reporting inside Cegedim CRM. Parallel development built out the Financial dataMART portion of an MS SQL Data Warehouse to capture transactional and commercial data for finance-aligned reporting.
The MS SQL Data Warehouse architecture was designed to ingest and consolidate Cegedim CRM data alongside Email Marketing Campaign databases, legacy databases used for baselines, and patient-level 90 Day Pharmacy Date initiative datasets, with Tableau chosen as the primary BI tool. Tableau was incorporated into the MS SQL Data Warehouse project to provide dashboarding and ad hoc analysis across Sales, Marketing, and Finance functions.
Governance and rollout were led by the Data & Analytics team, sequencing the Financial dataMART and BI integration in parallel with CRM enhancements, and emphasizing data consolidation for commercial and patient-level analytics. This aligned Cegedim CRM with enterprise data workflows to support Sales and Marketing business functions while enabling downstream analysis in Tableau.
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Reckitt Benckiser | Consumer Packaged Goods | 37900 | $19.4B | United Kingdom | QuintilesIMS | Cegedim CRM | CRM | 2014 | n/a |
In 2014 Reckitt Benckiser selected Cegedim CRM, referenced in the public announcement as Cegedim Relationship Management, as the global preferred supplier for Sales Force Automation across its over-the-counter healthcare business. The decision positioned Cegedim CRM within Reckitt Benckiser's commercial technology stack to support standardized CRM-driven field force workflows, establishing a single vendor relationship for SFA capabilities across regions.
The implementation emphasis was on Sales Force Automation capabilities typical of CRM deployments, including relationship management, call planning and activity capture, territory and account management, sampling and order capture workflows, and reporting for commercial operations. Corporate procurement and commercial governance were aligned to the global preferred supplier model to coordinate rollout sequencing, configuration standards, and adoption across Reckitt Benckiser's OTC sales organization, with centralized oversight of process change and user enablement.
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Reckitt Benckiser | Consumer Packaged Goods | 37900 | $19.4B | United Kingdom | QuintilesIMS | Cegedim CRM | CRM | 2014 | n/a |
In 2014, Reckitt Benckiser selected Cegedim CRM as its global preferred supplier for Sales Force Automation for its OTC healthcare business, deploying Cegedim CRM in the CRM category to standardize field sales tooling across commercial operations. The selection named Cegedim Relationship Management as the strategic SFA platform for Reckitt Benckiser, driving consolidation of sales force processes and vendor governance for OTC channels.
Implementation concentrated on core CRM and SFA capabilities typical of the CRM category, including account and contact management, sales call planning and reporting, territory management, and mobile field force functionality. Operational scope covered Reckitt Benckiser's OTC healthcare sales and commercial teams worldwide, with governance organized to enforce consistent configuration, data models, and process controls under the global preferred supplier arrangement, and with phased regional adoption and centralized oversight to manage rollout and change control.
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Schering-Plough Central East AG | Life Sciences | 150 | $15M | Switzerland | QuintilesIMS | Cegedim CRM | CRM | 2007 | n/a |
In 2007 Schering-Plough Central East AG implemented Cegedim CRM as its CRM platform to formalize samples management workflows. The rollout centered on Cegedim CRM TEAMS samples modules, while the samples coordinator also implemented an internal TMS CRM software samples module to operate in parallel for sample handling and tracking.
Configuration work focused on samples modules and associated customer engagement workflows typical of CRM-driven sample programs, including request capture, inventory staging, and distribution orchestration. The project included configuration of user roles and process flows inside Cegedim CRM, and development of Office tools to support operational reporting and stakeholder communications.
Integrations emphasized operational alignment rather than technical point-to-point connectors, with the TEAMS samples modules and the internal TMS used together to manage end-to-end sample lifecycle for commercial and medical sample operations in Switzerland. Excel and PowerPoint templates and macros were developed as part of the implementation to standardize reporting, presentation of product information, and user handoffs between functions.
Governance and rollout were led by the samples coordinator, who authored standard operating procedures for sample requests and established a training program, delivering Office tools training for users on Excel and PowerPoint templates. Implementation work was concentrated on embedding Cegedim CRM into day-to-day sample management practices and formalizing operational workflows across the relevant business functions.
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