List of Cengage SAM Customers
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Since 2010, our global team of researchers has been studying Cengage SAM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cengage SAM for Learning and Development from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cengage SAM for Learning and Development include: Central Michigan University, a United States based Education organisation with 2500 employees and revenues of $445.0 million, University of Johannesburg, a South Africa based Education organisation with 1000 employees and revenues of $150.0 million, CASS Business School, a United Kingdom based Education organisation with 500 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Cengage SAM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the HCM software purchases.
The Cengage SAM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of HCM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CASS Business School | Education | 500 | $100M | United Kingdom | Cengage | Cengage SAM | Learning and Development | 2020 | n/a |
In 2020, CASS Business School implemented Cengage SAM as a Learning and Development tool to strengthen Microsoft Office skills training for students. Cengage worked with CASS to carry out a research study to collect student feedback on the SAM implementation, gathering responses from over 150 students via an online survey and convening a select student focus group.
The deployment centered on Cengage SAM capabilities commonly used in Learning and Development environments, including skills diagnostics, task based practice for Microsoft Office applications, and automated assessment of exercises to support classroom and self paced learning. Cengage SAM was used to align practical Microsoft Office tasks with course objectives and to provide measurable skills practice for students.
Operationally the implementation was embedded into teaching and assessment workflows across relevant modules, with instructors using Cengage SAM to assign practice tasks and to monitor student progress. The scope described in the study focused on student cohorts and placement preparation activities rather than institutional IT integrations.
Governance for the initiative included the Cengage led research study and targeted feedback mechanisms, namely the online survey and focus group, to assess employability impact. Results reported that 80% of students agreed SAM has helped increase their graduate employability skills, and students provided anecdotal evidence such as The fact that the functions and procedures learnt are directly attributable to the workplace environment that I am aiming for helps me stand out in terms of my IT experience on my CV, which helped me gain an internship for my placement year. CASS Business School Cengage SAM Learning and Development supported student employability and Microsoft Office skills training.
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Central Michigan University | Education | 2500 | $445M | United States | Cengage | Cengage SAM | Learning and Development | 2012 | n/a |
In 2012 Central Michigan University deployed Cengage SAM in the College of Business to support BIS 104 Computers and Society and the Technology Lab under Professor Brent Jensen, using the application as part of course delivery. Cengage SAM, classified in the Learning and Development category, served as the primary courseware for classroom instruction and lab exercises for students enrolled in the course.
The implementation centered on instructor-managed courseware, with Cengage SAM used for creating and administering tests, quizzes, and automated grading workflows while supporting hands on technology lab sessions. Operational scope was explicitly the BIS 104 course within the College of Business, with the instructor responsible for teaching, assessment administration, and grading for all enrolled students using Cengage SAM.
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University of Johannesburg | Education | 1000 | $150M | South Africa | Cengage | Cengage SAM | Learning and Development | 2015 | n/a |
In 2015, University of Johannesburg implemented Cengage SAM to support tutoring of Microsoft Word, Excel and PowerPoint for first year students. The deployment of Cengage SAM was focused on course-level skills development and lab-based assessment workflows to strengthen foundational office productivity competencies for incoming cohorts.
Cengage SAM was configured to deliver task-based learning modules for Microsoft Word, Excel and PowerPoint, leveraging automated assessment workflows and skills-tracking capabilities consistent with Learning and Development implementations. The configuration emphasized instructor-assigned projects, timed assessments, and competency reporting to map student performance to course outcomes.
Operationally the Cengage SAM implementation was embedded in instructor-led computer lab sessions and semester tutoring schedules for first year students, impacting academic tutoring, student skills development, and assessment processes. Governance centered on course-level administration and instructor oversight of SAM assignments and grade release, aligning the application to existing teaching workflows without named system integrations specified in the source.
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Buyer Intent: Companies Evaluating Cengage SAM
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