List of Cobra CRM Customers
Konstanz, 78467,
Germany
Since 2010, our global team of researchers has been studying Cobra CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cobra CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cobra CRM for CRM include: REWE Group, a Germany based Retail organisation with 390000 employees and revenues of $99.10 billion, PENNY Markt, a Germany based Retail organisation with 30000 employees and revenues of $9.10 billion, BNP Paribas Fortis, a Belgium based Banking and Financial Services organisation with 18000 employees and revenues of $3.48 billion, Hafa treppen gmbh, a Germany based Professional Services organisation with 30 employees and revenues of $3.0 million, Querdenker International GmbH, a Germany based Professional Services organisation with 20 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Cobra CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Cobra CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BNP Paribas Fortis | Banking and Financial Services | 18000 | $3.5B | Belgium | Cobra | Cobra CRM | CRM | 2008 | n/a |
In 2008, BNP Paribas Fortis implemented Cobra CRM. The 2008 deployment of Cobra CRM targeted Operational CRM, Analytical CRM, Customer Data Management and Campaign Management within the CRM category and was scoped to a cross-border division focused on customer lifecycle orchestration.
The implementation delivered modules for operational customer interaction tracking, campaign management and segmentation, customer master data consolidation, and analytical reporting to support customer analytics. Cobra CRM was configured to enable campaign orchestration, contact and interaction tracking, customer data governance and analytical pipelines for cross-border customer segmentation, aligning with CRM operational workflows and master data management practices.
Program governance was directed by a Program Manager of the Cobra CRM program who coordinated configuration governance, business alignment and rollout priorities across the cross-border division. Operational coverage included marketing, customer operations and analytics teams, with governance focused on consistent customer data management, campaign rules and operational process alignment across the division.
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Hafa treppen gmbh | Professional Services | 30 | $3M | Germany | Cobra | Cobra CRM | CRM | 2013 | n/a |
In 2013 Hafa treppen gmbh implemented Cobra CRM. The deployment targeted customer facing and administrative functions at the 30 person German professional services firm, centralizing customer data and interaction records under Cobra CRM to improve operational currency in the field.
Cobra CRM was configured to centralize contact and customer data, standardize sales opportunity tracking and support quotation and order related workflows. The implementation leveraged core CRM capabilities such as contact management, activity logging, task orchestration and basic reporting to simplify daily user work and reduce fragmentation across departments.
Rollout covered sales, project administration and service operations, aligning those business functions on a single customer master and common process templates. The company stated that with Cobra they made a good choice that makes software easier to work in all areas, and that they are now more up-to-date in the field and therefore much better positioned, reflecting explicit operational benefits reported by the customer.
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PENNY Markt | Retail | 30000 | $9.1B | Germany | Cobra | Cobra CRM | CRM | 2017 | n/a |
In 2017, PENNY Markt implemented Cobra CRM. The deployment positioned Cobra CRM as the retailer's centralized CRM platform to consolidate customer records and support marketing and customer service workflows for the German retail chain.
The Cobra CRM implementation focused on core CRM capabilities including customer master and contact management, segmentation and campaign management, and case management to capture customer interactions and maintain contact history. Configuration emphasized role-based access and template-driven campaign workflows, with the application instrumented to support operational CRM processes across marketing and customer support functions.
Governance aligned to a centralized data stewardship model and permission framework, bringing marketing, customer service, and store operations into a single CRM governance process. Operational coverage targeted PENNY Markt corporate teams and retail site users in Germany, with Cobra CRM providing the primary CRM record and workflow engine for customer engagement activities.
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Professional Services | 20 | $2M | Germany | Cobra | Cobra CRM | CRM | 2013 | n/a |
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Retail | 390000 | $99.1B | Germany | Cobra | Cobra CRM | CRM | 2017 | n/a |
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Buyer Intent: Companies Evaluating Cobra CRM
- Shaftesbury Theatre, a United Kingdom based Leisure and Hospitality organization with 30 Employees
- Design Within Reach, a United States based Retail company with 900 Employees
- Altman Solon UK, a United Kingdom based Professional Services organization with 95 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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