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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Coherent Path Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Bergdorf Goodman Retail 1700 $200M United States Coherent Path Coherent Path Marketing Automation 2018 n/a
In 2018, Bergdorf Goodman implemented Coherent Path. Coherent Path was deployed on their public website as a Marketing Automation solution to support marketing and e-commerce business functions for the retailer. The implementation centered on web-level instrumentation and behavioral capture, with Coherent Path configured for session and event tracking, audience segmentation, site personalization rules, and campaign orchestration consistent with Marketing Automation capabilities. Coherent Path was used to profile visitor behavior and to operationalize on-site personalization and targeted campaign logic through configurable rules and segment definitions. Operational ownership rested with marketing and e-commerce teams in the United States, with governance focused on campaign approval workflows and data handling for site-driven engagement. The deployment emphasized embedding Coherent Path within the website front end, maintaining configuration and rule sets for merchandising and marketing use cases, and providing a single source of behavioral insight for on-site campaign execution.
Coherent Path Professional Services 10 $1M United States Coherent Path Coherent Path Marketing Automation 2014 n/a
In 2014, Coherent Path deployed Coherent Path as a Marketing Automation solution on its public website. Coherent Path is a United States professional services firm with 10 employees, and the implementation was focused on web-facing marketing and lead capture workflows hosted on the company site. The Coherent Path implementation is embedded in the website to capture form submissions and instrument visitor behavior, with configuration oriented toward core Marketing Automation capabilities such as lead capture, contact database management, email automation, segmentation, landing page support, and behavioral event tracking for campaign orchestration. The deployment is operated by the firm’s internal marketing function to manage inbound engagement and to enable structured lead handoff to sales, with governance centered on single‑team operational control and lightweight configuration suited to a 10-person organization.
L.L. Bean Retail 5500 $1.7B United States Coherent Path Coherent Path Marketing Automation 2018 n/a
In 2018, L.L. Bean implemented Coherent Path as its Marketing Automation solution on its website. The deployment embedded Coherent Path tracking and campaign orchestration into customer facing pages to enable behavioral data capture and real time segmentation. Coherent Path was configured to support visitor identification, behavioral analytics, segmentation, personalization and campaign orchestration, reflecting core Marketing Automation functional modules. Operational ownership rested with digital marketing and e commerce teams, who used Coherent Path to coordinate site personalization, email orchestration and campaign scheduling. Governance established centralized marketing operations responsible for templates, segmentation rules and campaign calendars, while technical owners maintained the site instrumentation. L.L. Bean Coherent Path Marketing Automation supports digital marketing and e commerce business functions on the company website.
Retail 5700 $1.7B United States Coherent Path Coherent Path Marketing Automation 2018 n/a
Retail 75000 $14.0B United States Coherent Path Coherent Path Marketing Automation 2018 n/a
Retail 10 $2M United States Coherent Path Coherent Path Marketing Automation 2021 n/a
Media 1100 $250M Canada Coherent Path Coherent Path Marketing Automation 2017 n/a
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Buyer Intent: Companies Evaluating Coherent Path

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FAQ - APPS RUN THE WORLD Coherent Path Coverage

Coherent Path is a Marketing Automation solution from Coherent Path.

Companies worldwide use Coherent Path, from small firms to large enterprises across 21+ industries.

Organizations such as Staples, L.L. Bean, L.L.Bean, Trader Corporation of Canada and Bergdorf Goodman are recorded users of Coherent Path for Marketing Automation.

Companies using Coherent Path are most concentrated in Retail and Media, with adoption spanning over 21 industries.

Companies using Coherent Path are most concentrated in United States and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Coherent Path across Americas, EMEA, and APAC.

Companies using Coherent Path range from small businesses with 0-100 employees - 28.57%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 57.14%, and global enterprises with 10,000+ employees - 14.29%.

Customers of Coherent Path include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Coherent Path customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.