List of Critical Impact Customers
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United States
Since 2010, our global team of researchers has been studying Critical Impact customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Critical Impact for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Critical Impact for Marketing Automation include: Volvo Car, a Sweden based Automotive organisation with 43600 employees and revenues of $41.55 billion, Volvo Car, a Sweden based Automotive organisation with 43600 employees and revenues of $41.55 billion, Volvo Cars, a China based Automotive organisation with 42600 employees and revenues of $36.72 billion, Fastenal, a United States based Distribution organisation with 23201 employees and revenues of $7.25 billion, Caliber Collision, a United States based Professional Services organisation with 25000 employees and revenues of $5.00 billion and many others.
Contact us if you need a completed and verified list of companies using Critical Impact, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Critical Impact customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Aams | Professional Services | 31 | $4M | Singapore | Critical Impact Software | Critical Impact | Marketing Automation | 2019 | n/a | In 2019 Aams implemented Critical Impact as its Marketing Automation solution on its website. The deployment leverages Critical Impact embedded in site pages to capture contacts and drive automated outreach, positioning the application as the primary web-facing engagement layer. Configuration emphasized core Marketing Automation capabilities, including campaign management, email marketing, web form capture, behavioral tracking and audience segmentation, aligned to a 31 person professional services organization. Operational ownership is centered in marketing and communications, with the platform used for centralized campaign orchestration, contact record enrichment and automated engagement workflows across Aams' Singapore operations. Governance focused on campaign approval workflows and segmentation controls to standardize outreach and ensure consistent messaging. | |
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All Star Incentive Mktg. | Professional Services | 21 | $3M | United States | Critical Impact Software | Critical Impact | Marketing Automation | 2021 | n/a | In 2021, All Star Incentive Mktg. deployed Critical Impact on its website as the firm’s Marketing Automation platform. The implementation is web-focused and tied to the company website, reflecting a lightweight, vendor-hosted application footprint for the 21-employee professional services firm based in the United States. Configuration emphasizes web tracking tags, on-site form capture, email campaign orchestration, audience segmentation and scheduled campaign workflows, capabilities aligned with Marketing Automation deployments. Operational ownership is centered in the marketing and demand generation function, with centralized configuration and standardized campaign templates used to govern creative execution and to operationalize website-driven lead capture and client engagement workflows using Critical Impact. | |
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Allison Transmission | Manufacturing | 3700 | $3.0B | United States | Critical Impact Software | Critical Impact | Marketing Automation | 2018 | n/a | In 2018, Allison Transmission implemented Critical Impact on its public website as a Marketing Automation capability to support marketing and demand generation functions. Allison Transmission deployed Critical Impact in the Marketing Automation category to instrument web properties for customer engagement and lead lifecycle activities. The implementation of Critical Impact is website-embedded, focused on page-level instrumentation for lead capture, form management, behavioral tracking, segmentation, and campaign orchestration, aligned with standard Marketing Automation functional workflows. Critical Impact is configured to handle campaign execution and analytics at the site layer, and the deployment emphasizes web tracking, form-driven lead capture, and audience segmentation to drive downstream campaign workflows. Operational ownership sits with corporate marketing and digital channels, with Critical Impact integrated into website content and campaign workflows for demand generation and customer engagement. Governance centers on web content tagging, campaign orchestration processes, and ongoing maintenance of site instrumentation to sustain Marketing Automation activities through the Critical Impact implementation. | |
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Non Profit | 25 | $3M | United States | Critical Impact Software | Critical Impact | Marketing Automation | 2016 | n/a |
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Education | 10 | $1M | United States | Critical Impact Software | Critical Impact | Marketing Automation | 2019 | n/a |
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Manufacturing | 189 | $20M | United States | Critical Impact Software | Critical Impact | Marketing Automation | 2018 | n/a |
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Education | 10 | $1M | United States | Critical Impact Software | Critical Impact | Marketing Automation | 2019 | n/a |
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Healthcare | 10 | $1M | United States | Critical Impact Software | Critical Impact | Marketing Automation | 2017 | n/a |
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Media | 10 | $1M | United States | Critical Impact Software | Critical Impact | Marketing Automation | 2015 | n/a |
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Manufacturing | 10 | $1M | United States | Critical Impact Software | Critical Impact | Marketing Automation | 2019 | n/a |
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Buyer Intent: Companies Evaluating Critical Impact
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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