List of Cyance ABM platform Customers
Expandi Ltd.
Davidson House Forbury Square,
Reading, x, RG1 3EU,
United Kingdom
Reading, x, RG1 3EU,
United Kingdom
39 02 3659 6404
Professional Services
450
$60M
Since 2010, our global team of researchers has been studying Cyance ABM platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cyance ABM platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cyance ABM platform for Account Based Marketing include: Genesys, a United States based Professional Services organisation with 6200 employees and revenues of $2.45 billion, Acxiom, a United States based Professional Services organisation with 3650 employees and revenues of $650.0 million, Fuze, a United States based Professional Services organisation with 800 employees and revenues of $224.0 million, Modern Media, a United Kingdom based Professional Services organisation with 12 employees and revenues of $1.0 million, Strategicabm, a United Kingdom based Professional Services organisation with 25 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Cyance ABM platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cyance ABM platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acxiom | Professional Services | 3650 | $650M | United States | Expandi Group | Cyance ABM platform | Account Based Marketing | 2018 | n/a |
In 2018, Acxiom implemented the Cyance ABM platform. The deployment targeted Account Based Marketing as the core capability to align account-level demand generation across the organization.
The implementation of the Cyance ABM platform emphasized account identification and segmentation, intent-driven account prioritization, orchestration of multi-channel engagement sequences, and account-level analytics and reporting. Configuration work focused on account scoring, audience segmentation, playbook orchestration, and personalization rules to support targeted outreach and coordinated campaigns.
Operational coverage centered on marketing, demand generation, and account teams, with role-based access and campaign approval workflows introduced to govern ABM activities. Governance changes included establishing joint marketing and sales account teams, standardized campaign playbooks, and processes for account selection and campaign handoff.
Acxiom is listed as a customer on Cyance's website, indicating the Cyance ABM platform was adopted for strategic account engagement and measurement within Acxiom's commercial organization.
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Fuze | Professional Services | 800 | $224M | United States | Expandi Group | Cyance ABM platform | Account Based Marketing | 2017 | n/a |
In 2017, Fuze implemented the Cyance ABM platform from vendor Expandi Group to support Account Based Marketing. The deployment is listed on the Cyance website as a customer reference, indicating a commercial adoption of the Cyance ABM platform by Fuze. The implementation targeted consolidation of account centric planning and personalized engagement across marketing and sales functions within the organization.
The Cyance ABM platform was configured to deliver core Account Based Marketing capabilities including account selection and segmentation, account scoring and prioritization, intent based targeting, campaign orchestration, and analytics reporting. The deployment followed a cloud SaaS delivery model and focused on embedding ABM workflows into marketing campaign planning and sales account planning, establishing centralized account lists, segmentation rules, and campaign orchestration processes. Governance adjustments emphasized ABM program ownership within marketing with cross functional alignment to sales for account qualification and campaign approval workflows.
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Genesys | Professional Services | 6200 | $2.5B | United States | Expandi Group | Cyance ABM platform | Account Based Marketing | 2019 | n/a |
In 2019, Genesys deployed the Cyance ABM platform from Expandi Group to establish an account-centric demand generation capability. The Cyance ABM platform is positioned as an Account Based Marketing solution to support coordinated marketing and sales engagement across named accounts.
Implementation focused on core Account Based Marketing capabilities typical for the category, including account identification and profiling, account scoring and prioritization, orchestration of multi-channel engagement, and reporting for account-level analytics. Cyance ABM platform was configured to manage targeted campaign workflows and content personalization rules, enabling marketing operations to sequence outreach and measure account engagement signals.
Operational scope concentrated on marketing and commercial sales functions, with configuration designed to support account teams and field marketing efforts across Genesys professional services and commercial segments. Governance centered on defining account ownership, scoring thresholds, and campaign approval workflows, with technical configuration aligned to centralized campaign orchestration and role-based access for marketing operations and sales managers.
Rollout and process changes emphasized standardized account governance and campaign lifecycle controls, embedding the Cyance ABM platform into existing go to market processes for account selection and nurture. The implementation narrative is consistent with Genesys using Cyance ABM platform for Account Based Marketing to formalize account targeting, orchestration, and measurement.
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Modern Media | Professional Services | 12 | $1M | United Kingdom | Expandi Group | Cyance ABM platform | Account Based Marketing | 2010 | n/a |
In 2010, Modern Media implemented the Cyance ABM platform to operationalize Account Based Marketing across its client engagements. Modern Media is a United Kingdom based professional services firm with 12 employees, and the Cyance ABM platform was used to underpin the agency’s marketing led business solutions for global leadership teams.
The deployment emphasized Cyance intent data ingestion and account discovery, using the Cyance ABM platform to identify companies that were already in-market to buy. Functional capabilities configured included account selection and prioritization, intent signal analysis, and campaign and message determination to align outreach with buyer research stages.
Operationally the platform was embedded into Modern Media’s client campaign planning and demand generation workflows, impacting marketing, go-to-market strategy, and client engagement processes. The implementation focused on shaping campaign messaging earlier in the buyer journey so client teams could influence thinking and problem definition during initial research phases.
Governance shifted toward intent driven campaign orchestration and message testing, with the platform informing which accounts received targeted campaigns and how messages were tailored. As Stuart Ray, Co founder at Modern, stated, the result is that clients can reach buyers earlier in their research phase to help shape their thinking and solve their problems, ultimately creating more sustainable growth.
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Strategicabm | Professional Services | 25 | $1M | United Kingdom | Expandi Group | Cyance ABM platform | Account Based Marketing | 2019 | n/a |
In 2019, Strategicabm implemented the Cyance ABM platform, adopting an Account Based Marketing solution to support account-centric demand generation and client engagement. Strategicabm is listed as a customer on Cyance's website. The adoption aligns the Cyance ABM platform with the company profile of a 25-person professional services firm in the United Kingdom.
The deployment was provisioned as a cloud-hosted SaaS service and configured to operate across marketing and sales functions, focusing on account selection, campaign orchestration, sequencing automation, and analytics capabilities commonly found in Account Based Marketing solutions. Configuration centered on account segmentation and campaign approval workflows to operationalize outbound engagement and lead qualification processes. Governance for the rollout emphasized joint marketing and sales ownership of target account lists and campaign execution.
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Buyer Intent: Companies Evaluating Cyance ABM platform
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FAQ - APPS RUN THE WORLD Cyance ABM platform Coverage
Cyance ABM platform is a Account Based Marketing solution from Expandi Group.
Companies worldwide use Cyance ABM platform, from small firms to large enterprises across 21+ industries.
Organizations such as Genesys, Acxiom, Fuze, Modern Media and Strategicabm are recorded users of
Cyance ABM platform for Account Based Marketing.
Companies using Cyance ABM platform are most concentrated in Professional Services, with adoption spanning over 21 industries.
Companies using Cyance ABM platform are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Cyance ABM platform across Americas, EMEA, and APAC.
Companies using Cyance ABM platform range from small businesses with 0-100 employees - 40%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 40%, and global enterprises with 10,000+ employees - 0%.
Customers of Cyance ABM platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Cyance ABM platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.