List of Cyance ABM platform Customers
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Since 2010, our global team of researchers has been studying Cyance ABM platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cyance ABM platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cyance ABM platform for Account Based Marketing include: Genesys, a United States based Professional Services organisation with 6200 employees and revenues of $2.30 billion, Acxiom, a United States based Professional Services organisation with 3650 employees and revenues of $650.0 million, Fuze, a United States based Professional Services organisation with 800 employees and revenues of $224.0 million, Modern Media, a United Kingdom based Professional Services organisation with 12 employees and revenues of $1.0 million, Strategicabm, a United Kingdom based Professional Services organisation with 25 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Cyance ABM platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cyance ABM platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acxiom | Professional Services | 3650 | $650M | United States | Expandi Group | Cyance ABM platform | Account Based Marketing | 2018 | n/a |
In 2018, Acxiom implemented the Cyance ABM platform. The deployment targeted Account Based Marketing as the core capability to align account-level demand generation across the organization.
The implementation of the Cyance ABM platform emphasized account identification and segmentation, intent-driven account prioritization, orchestration of multi-channel engagement sequences, and account-level analytics and reporting. Configuration work focused on account scoring, audience segmentation, playbook orchestration, and personalization rules to support targeted outreach and coordinated campaigns.
Operational coverage centered on marketing, demand generation, and account teams, with role-based access and campaign approval workflows introduced to govern ABM activities. Governance changes included establishing joint marketing and sales account teams, standardized campaign playbooks, and processes for account selection and campaign handoff.
Acxiom is listed as a customer on Cyance's website, indicating the Cyance ABM platform was adopted for strategic account engagement and measurement within Acxiom's commercial organization.
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Fuze | Professional Services | 800 | $224M | United States | Expandi Group | Cyance ABM platform | Account Based Marketing | 2017 | n/a |
In 2017, Fuze implemented the Cyance ABM platform from vendor Expandi Group to support Account Based Marketing. The deployment is listed on the Cyance website as a customer reference, indicating a commercial adoption of the Cyance ABM platform by Fuze. The implementation targeted consolidation of account centric planning and personalized engagement across marketing and sales functions within the organization.
The Cyance ABM platform was configured to deliver core Account Based Marketing capabilities including account selection and segmentation, account scoring and prioritization, intent based targeting, campaign orchestration, and analytics reporting. The deployment followed a cloud SaaS delivery model and focused on embedding ABM workflows into marketing campaign planning and sales account planning, establishing centralized account lists, segmentation rules, and campaign orchestration processes. Governance adjustments emphasized ABM program ownership within marketing with cross functional alignment to sales for account qualification and campaign approval workflows.
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Genesys | Professional Services | 6200 | $2.3B | United States | Expandi Group | Cyance ABM platform | Account Based Marketing | 2019 | n/a |
In 2019, Genesys deployed the Cyance ABM platform from Expandi Group to establish an account-centric demand generation capability. The Cyance ABM platform is positioned as an Account Based Marketing solution to support coordinated marketing and sales engagement across named accounts.
Implementation focused on core Account Based Marketing capabilities typical for the category, including account identification and profiling, account scoring and prioritization, orchestration of multi-channel engagement, and reporting for account-level analytics. Cyance ABM platform was configured to manage targeted campaign workflows and content personalization rules, enabling marketing operations to sequence outreach and measure account engagement signals.
Operational scope concentrated on marketing and commercial sales functions, with configuration designed to support account teams and field marketing efforts across Genesys professional services and commercial segments. Governance centered on defining account ownership, scoring thresholds, and campaign approval workflows, with technical configuration aligned to centralized campaign orchestration and role-based access for marketing operations and sales managers.
Rollout and process changes emphasized standardized account governance and campaign lifecycle controls, embedding the Cyance ABM platform into existing go to market processes for account selection and nurture. The implementation narrative is consistent with Genesys using Cyance ABM platform for Account Based Marketing to formalize account targeting, orchestration, and measurement.
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Professional Services | 12 | $1M | United Kingdom | Expandi Group | Cyance ABM platform | Account Based Marketing | 2010 | n/a |
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Professional Services | 25 | $1M | United Kingdom | Expandi Group | Cyance ABM platform | Account Based Marketing | 2019 | n/a |
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