List of Demandbase ABM Platform Customers
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United States
Since 2010, our global team of researchers has been studying Demandbase ABM Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Demandbase ABM Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Demandbase ABM Platform for Account Based Marketing include: Panasonic Holdings Corporation, a Japan based Manufacturing organisation with 207548 employees and revenues of $57.80 billion, JLL (Jones Lang LaSalle), a United States based Construction and Real Estate organisation with 106100 employees and revenues of $20.76 billion, Siemens USA, a United States based Manufacturing organisation with 40000 employees and revenues of $17.00 billion, ServiceNow, a United States based Professional Services organisation with 26293 employees and revenues of $10.98 billion, Molex, a United States based Manufacturing organisation with 37000 employees and revenues of $9.25 billion and many others.
Contact us if you need a completed and verified list of companies using Demandbase ABM Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Demandbase ABM Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Broadridge Financial Solutions | Banking and Financial Services | 14600 | $6.9B | United States | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2018 | n/a | In 2018 Broadridge Financial Solutions implemented the Demandbase ABM Platform to operationalize an Account Based Marketing approach across its demand generation activities. The deployment targeted account-level digital engagement, with the Demandbase ABM Platform used to surface and identify anonymous website traffic and convert visitor signals into account-level insights for the marketing organization. Configuration focused on account identification and account-level analytics capabilities, enabling visitor-to-account mapping, account-level visitor monitoring, and measurement workflows that link marketing engagement to pipeline movement. Broadridge configured tracking and reporting that emphasized account-centric visitor data and attribution, aligning typical Account Based Marketing capabilities with the companys demand generation and marketing operations processes. Governance and rollout centered on the Demand Generation organization, led by the VP of Demand Generation, and established new processes for consuming account-level visitor data within GTM workflows. According to Ben Eva, VP of Demand Generation, the implementation delivered the ability to identify anonymous traffic, monitor account-level visitor behavior, and measure marketing impact on the pipeline, improving the marketing teams visibility into account engagement. | |
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Dialpad | Professional Services | 1000 | $200M | United States | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2020 | n/a | In 2020, Dialpad implemented Demandbase ABM Platform to rapidly establish Account Based Marketing as a core capability for Marketing and Sales. The program was designed to generate and prioritize warm, marketing-qualified leads and to surface priority actions so sales reps could focus on high value accounts, while tracking account engagement and deal progression across extended buying groups. Dialpad launched the Demandbase ABM Platform with an out-of-the-box setup as a pilot program, then progressed into an innovation phase that leveraged Demandbase account journeys and the Orchestration product. The configuration emphasized account scoring and engagement instrumentation, account-level journey orchestration, and sequencing of touchpoints to reconfigure the internal marketing funnel and optimize the experience handoff to sales. Operational ownership spanned Marketing, Sales, Marketing Operations, and Email Marketing, with the ABM champion leading cross-functional alignment. Daily tooling and insights from Demandbase were embedded into account review workflows, and those insights were routinely shared with sales reps to inform outreach and prioritization, with Marketing Ops and Email Marketing directly involved in campaign orchestration. Governance started with weekly meetings between the ABM champion and sales reps to review accounts and tune Demandbase usage, evolving into a collaborative operating model driven by Marketing Ops and Email Marketing. Adoption was described as promising, and Dialpad reported that Demandbase ABM Platform became deeply embedded in how the company conducts ABM, enabling the program to move from initial pilot to a highly sophisticated ABM maturity phase. | |
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Ignitium | Professional Services | 50 | $5M | United States | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2019 | n/a | In 2019, Ignitium implemented Demandbase ABM Platform to centralize management of client advertising budgets and align paid media with one-to-one Account Based Marketing strategies. The deployment targeted a high-priority engagement with a client in GPS fleet management solutions, positioning the Demandbase ABM Platform as the operational layer for agency-run ABM ad programs. The Demandbase ABM Platform was configured to support account identification and account-based audience segmentation, programmatic ad orchestration, campaign-level spend controls, and campaign analytics for targeted one-to-one engagement. Configuration emphasized account-centric workflows and campaign templates to standardize how media plans map to named accounts, with automation used for recurring campaign provisioning and audience refresh cycles. Operational scope covered Ignitium’s campaign management, media planning, and account teams working directly on the GPS fleet management client engagement, with standardized processes for campaign setup, budget approval, targeting validation, and reporting cadence. Governance changes institutionalized a centralized ad-budget stewardship model within the agency, aligning Demandbase ABM Platform controls and workflows to the agency’s ABM service delivery model without referencing any specific prior platform. | |
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Construction and Real Estate | 106100 | $20.8B | United States | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2020 | n/a |
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Professional Services | 100 | $10M | United States | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2021 | n/a |
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Manufacturing | 37000 | $9.3B | United States | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2019 | n/a |
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Professional Services | 300 | $30M | United States | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2020 | n/a |
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Manufacturing | 207548 | $57.8B | Japan | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2020 | n/a |
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Professional Services | 600 | $135M | United States | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2019 | n/a |
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Professional Services | 26293 | $11.0B | United States | Demandbase | Demandbase ABM Platform | Account Based Marketing | 2019 | n/a |
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Buyer Intent: Companies Evaluating Demandbase ABM Platform
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