List of Eagle Eye AIR Loyalty Platform Customers
Eagle Eye Solutions
5 New Street Square,
London, EC4A 3TW,
United Kingdom
London, EC4A 3TW,
United Kingdom
44 84 4824-3686
Professional Services
250
$61M
Since 2010, our global team of researchers has been studying Eagle Eye AIR Loyalty Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Eagle Eye AIR Loyalty Platform for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Eagle Eye AIR Loyalty Platform for Customer Loyalty include: Tesco, a United Kingdom based Retail organisation with 340000 employees and revenues of $93.25 billion, John Lewis & Partners, a United Kingdom based Retail organisation with 69000 employees and revenues of $14.96 billion, Giant Eagle, a United States based Retail organisation with 37000 employees and revenues of $11.10 billion, The Warehouse Group, a New Zealand based Retail organisation with 10835 employees and revenues of $1.99 billion and many others.
Contact us if you need a completed and verified list of companies using Eagle Eye AIR Loyalty Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Giant Eagle | Retail | 37000 | $11.1B | United States | Eagle Eye AIR | Eagle Eye AIR Loyalty Platform | Customer Loyalty | 2022 | n/a |
In 2022, Giant Eagle implemented Eagle Eye AIR Loyalty Platform to establish a digital Customer Loyalty capability across its multi-format grocery, fuel and pharmacy operations in the United States. The initiative targeted end to end management of real time personalised promotions to improve in store customer experience and loyalty engagement.
Giant Eagle deployed Eagle Eye AIR Loyalty Platform modules inferred to include loyalty wallets and promotions management, configured to orchestrate personalised offers at point of sale and to support real time offer redemption. The Eagle Eye AIR Loyalty Platform implementation emphasized offer orchestration, customer segmentation feeds, and wallet delivery workflows to enable personalised couponing and loyalty currency management.
Rollout began in 2022 with a phased implementation approach across store locations, prioritizing point of sale personalization and loyalty touchpoints. Operational ownership was organized around merchandising, marketing and store operations teams, with centralized promotions orchestration and governance to manage offer rules, targeting and campaign cadence.
The platform was positioned to support improved in store customer experience and increased loyalty engagement through real time personalised promotions and streamlined wallet experiences.
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John Lewis & Partners | Retail | 69000 | $15.0B | United Kingdom | Eagle Eye AIR | Eagle Eye AIR Loyalty Platform | Customer Loyalty | 2023 | Dunnhumby |
In 2023, John Lewis & Partners engaged Eagle Eye AIR to deploy the Eagle Eye AIR Loyalty Platform. The Eagle Eye AIR Loyalty Platform, categorized as Customer Loyalty, was contracted alongside dunnhumby to deliver a pan-partnership loyalty and personalisation platform across John Lewis and Waitrose in the United Kingdom, with a planned launch in 2024.
Implementation scope focuses on unifying store, web and app touchpoints and enhancing CRM and marketing personalisation, with the platform expected to serve partnership wide campaign orchestration and member management. Module usage is inferred to include loyalty management and real-time personalised promotions, complemented by standard Customer Loyalty capabilities such as customer segmentation, offer orchestration and real-time decisioning to support personalised promotions at point of interaction.
dunnhumby is named as the data science and analytics partner, responsible for analytics modelling and Customer Loyalty segmentation to feed Eagle Eye AIR decisioning and promotion engines. Governance and rollout are framed as a pan-partnership programme, aligning marketing, CRM, e-commerce and store operations under centralized orchestration and phased launch planning across the United Kingdom, targeting a 2024 go live.
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Tesco | Retail | 340000 | $93.2B | United Kingdom | Eagle Eye AIR | Eagle Eye AIR Loyalty Platform | Customer Loyalty | 2024 | n/a |
In 2024, Tesco deployed the Eagle Eye AIR Loyalty Platform to power Clubcard Challenges within its CRM and marketing loyalty programme in the United Kingdom. The Eagle Eye AIR Loyalty Platform is embedded in Tesco's Customer Loyalty operations to deliver AI powered, personalized, gamified promotions and to enable one to one offers across customer touchpoints. The initial scope emphasizes challenge driven promotions tied to Clubcard behaviors and loyalty engagement triggers.
Implementation leverages Eagle Eye AIR's loyalty and personalized promotions capabilities to configure audience segmentation, challenge orchestration, offer sequencing and real time decisioning for individualized promotions. Configuration work focused on building challenge templates, eligibility rules and personalization models to support dynamic challenge progression, reward mechanics and tailored incentive delivery. These functional elements align with Customer Loyalty workflows for lifecycle marketing, retention and repeat purchase stimulation.
Deployment executes offers and challenges across Tesco app, web and in store channels in the United Kingdom, operating inside Tesco's CRM and marketing workflows. Operational coverage includes marketing campaign orchestration, customer engagement teams and loyalty programme management functions that manage challenge cadence and creative variants. Data flows are organized to feed customer data streams and campaign management processes for one to one targeting and campaign execution.
Governance is structured under Tesco's CRM and marketing teams who control challenge rules, personalization governance and campaign approval, while local teams manage store level execution and redemption operations. The implementation supports improved customer engagement and personalization at scale within Tesco's Clubcard Challenges programme, using the Eagle Eye AIR Loyalty Platform to operationalize AI driven, gamified loyalty promotions.
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The Warehouse Group | Retail | 10835 | $2.0B | New Zealand | Eagle Eye AIR | Eagle Eye AIR Loyalty Platform | Customer Loyalty | 2019 | n/a |
In 2019 The Warehouse Group implemented the Eagle Eye AIR Loyalty Platform to centralize MarketClub under the Customer Loyalty category. The initial deployment focused on consolidating membership management and establishing a unified loyalty backbone to support cross brand engagement and redemption workflows.
Eagle Eye AIR Loyalty Platform was configured to deliver centralized member profiles, points accrual and redemption workflows, campaign orchestration, and omnichannel redemption rules covering online checkout and in store pickup. The implementation included segmentation and offer orchestration capabilities consistent with Customer Loyalty platforms, and brand aware rule sets to manage differing reward entitlements across group banners.
Operational coverage at launch included three of the Group's six brands, The Warehouse Red Sheds, TheMarket.com including third party sellers, and 1-day.co.nz trading under TheMarket, with an explicit plan to extend MarketClub to all brands and customers representing 80 percent of New Zealand’s population. Two brands continued to operate with Flybuys as a parallel redemption channel, Noel Leeming supporting Flybuys redemptions online with in store collection, and Torpedo7 Group Ltd operating Flybuys after closing its prior in house program. Warehouse Stationery retained its BizRewards B2B loyalty offering which also issues rewards for business purchases in The Warehouse and Noel Leeming.
Governance shifted the loyalty technology ownership from the technology unit to customer journey teams following a strategic reorientation supported by McKinsey & Company, enabling business led control of program rules and experience design. Rollout prioritized centralized orchestration combined with brand level controls to allow coexisting loyalty schemes across the Group. Reported outcomes include an increase in Net Promoter Score of 7.5 percent to 76 in 2021.
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Buyer Intent: Companies Evaluating Eagle Eye AIR Loyalty Platform
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FAQ - APPS RUN THE WORLD Eagle Eye AIR Loyalty Platform Coverage
Eagle Eye AIR Loyalty Platform is a Customer Loyalty solution from Eagle Eye AIR.
Companies worldwide use Eagle Eye AIR Loyalty Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Tesco, John Lewis & Partners, Giant Eagle and The Warehouse Group are recorded users of
Eagle Eye AIR Loyalty Platform for Customer Loyalty.
Companies using Eagle Eye AIR Loyalty Platform are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using Eagle Eye AIR Loyalty Platform are most concentrated in United Kingdom, United States and New Zealand, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Eagle Eye AIR Loyalty Platform across Americas, EMEA, and APAC.
Companies using Eagle Eye AIR Loyalty Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 100%.
Customers of Eagle Eye AIR Loyalty Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Eagle Eye AIR Loyalty Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.