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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Entytle Customer Loyalty Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Baker Hughes Manufacturing 57000 $27.7B United States Entytle Entytle Customer Loyalty Customer Loyalty 2021 n/a
In 2021 Baker Hughes implemented Entytle Customer Loyalty to support aftermarket and service-commercialization workflows in the energy and oilfield sector, leveraging Entytle’s Installed Base platform for parts and service prioritization. The deployment centered on Entytle Customer Loyalty within the Customer Loyalty apps category and was cited by Entytle with Baker Hughes representation on its Customer Advisory Board via a Bently Nevada executive, indicating strategic vendor-customer collaboration on product capabilities and roadmap priorities. Implementation work focused on two principal capability areas inferred from vendor materials, Customer Loyalty Manager and Installed Base Analytics, enabling installed base modeling, churn risk computation, and segment-based targeting. Configuration emphasized churn scoring and cohort segmentation, generation of targeted hunting lists for aftermarket opportunities, and analytics to prioritize service and parts selling against installed assets. Operational scope covered aftermarket, service, and parts-selling functions in the United States energy/oilfield business, using Entytle’s Installed Base platform as the data foundation to link equipment records to service entitlements and aftermarket offers. The narrative from Entytle describes use cases where customers compute churn risk, create targeted hunting lists, and drive aftermarket conversion, which aligns the application with installed base-driven commercial processes across field service and aftermarket sales teams. Governance for the rollout included involvement in Entytle’s Customer Advisory Board, creating a forum for cross-functional alignment between service, parts, and aftermarket sales stakeholders and influencing iterative product configuration. Outcomes documented by the vendor include the platform being used to compute churn risk, generate targeted hunting lists, and support aftermarket conversion, reflecting functional adoption rather than quantified performance claims.
Grundfos Manufacturing 20154 $4.1B Denmark Entytle Entytle Customer Loyalty Customer Loyalty 2018 n/a
In 2018 Grundfos implemented Entytle Customer Loyalty to unify installed base data and identify new aftermarket revenue opportunities. The deployment centered on Entytle Insyghts capabilities within the Entytle Customer Loyalty offering to surface service and parts prospects and to enable targeted communication flows, aligning the Customer Loyalty application to Aftermarket and CRM business functions. The implementation used inferred modules consistent with the vendor case study, including a Customer Loyalty Manager and an Installed Base platform, to consolidate asset records and build segmentation for service and parts campaigns. Configuration emphasized installed-base normalization, opportunity discovery workflows, and campaign orchestration functionality that fed personalized messaging for field service and parts teams. Entytle Customer Loyalty unified installed-base data across multiple systems, enabling cross-system visibility without vendor disclosure of specific integration endpoints. Operational scope covered aftermarket and CRM workflows, supporting Denmark and global go to market initiatives, and informing both service organization planning and parts sales targeting. Governance and rollout focused on embedding the Installed Base platform into aftermarket sales and marketing processes, with change efforts directed at campaign targeting and opportunity handoff to service teams. The vendor reports the engagement helped Grundfos find new service opportunities and go to market with highly customized messaging, reinforcing the role of Entytle Customer Loyalty in driving aftermarket-led campaigns.
Johnson Controls Professional Services 94000 $23.0B Ireland Entytle Entytle Customer Loyalty Customer Loyalty 2021 n/a
In 2021, Johnson Controls implemented Entytle Customer Loyalty. The deployment uses Entytle Customer Loyalty in the Customer Loyalty category to support installed-base and loyalty analytics across aftermarket, service and sales workflows in the United States and EMEA. The implementation centers on Entytle Customer Loyalty capabilities, with inferred use of modules such as Customer Loyalty Manager and Installed Base Analytics based on Entytle marketing and advisory materials. Those modules are described as enabling identification of at-risk customers and prioritization of engagement to increase wallet share, applying customer segmentation, scoring and engagement prioritization workflows typical of customer loyalty platforms. Operationally the solution is positioned to ingest installed-base records and service data and to feed engagement workflows in CRM and aftermarket service processes, supporting sales and service teams. Integrations are oriented around installed-base data sources, service contract records and CRM-driven engagement orchestration to operationalize alerts and prioritized outreach across regional service and sales operations. Governance and program guidance is reinforced by Johnson Controls participation on Entytle’s Industry Advisory Board, indicating executive level sponsorship for the customer loyalty program and industry-driven product steering. Rollout and operational ownership are described as focused on aftermarket, service and sales functions across the specified United States and EMEA regions, aligning analytics, engagement rules and prioritization workflows with existing CRM and service operations.
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FAQ - APPS RUN THE WORLD Entytle Customer Loyalty Coverage

Entytle Customer Loyalty is a Customer Loyalty solution from Entytle.

Companies worldwide use Entytle Customer Loyalty, from small firms to large enterprises across 21+ industries.

Organizations such as Baker Hughes, Johnson Controls and Grundfos are recorded users of Entytle Customer Loyalty for Customer Loyalty.

Companies using Entytle Customer Loyalty are most concentrated in Manufacturing and Professional Services, with adoption spanning over 21 industries.

Companies using Entytle Customer Loyalty are most concentrated in United States, Ireland and Denmark, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Entytle Customer Loyalty across Americas, EMEA, and APAC.

Companies using Entytle Customer Loyalty range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 100%.

Customers of Entytle Customer Loyalty include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Entytle Customer Loyalty customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.