List of EVRYTHNG Customers
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Since 2010, our global team of researchers has been studying EVRYTHNG customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased EVRYTHNG for IoT Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using EVRYTHNG for IoT Platform include: Diageo, a United Kingdom based Consumer Packaged Goods organisation with 30092 employees and revenues of $20.27 billion, Ralph Lauren, a United States based Retail organisation with 15000 employees and revenues of $7.08 billion, Mowi, a Norway based Consumer Packaged Goods organisation with 11800 employees and revenues of $420.0 million and many others.
Contact us if you need a completed and verified list of companies using EVRYTHNG, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The EVRYTHNG customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Diageo | Consumer Packaged Goods | 30092 | $20.3B | United Kingdom | EVRYTHNG | EVRYTHNG | IoT Platform | 2012 | n/a |
In 2012, Diageo implemented EVRYTHNG as an IoT Platform to power its +More initiative, provisioning Active Digital Identity capability for individual bottles. EVRYTHNG was applied via its Product Cloud to digitize physical products and enable direct consumer interactions across targeted markets.
The implementation used EVRYTHNG's Product Cloud functionality for product digitization, consumer engagement, and interaction analytics, enabling personalized messages and traceable engagement events. Functional capabilities emphasized identification, event capture and engagement workflows consistent with IoT Platform patterns for packaged goods marketing and CRM use cases.
Operational scope of the EVRYTHNG deployment covered markets including Latin America, Australia and parts of EMEA, and targeted marketing and supply chain visibility functions. The rollout concentrated on using device level or tag level identities to support consumer touchpoints and supply chain tracking without specifying downstream system integrations.
Governance and process changes centered on embedding product level digital identities into marketing and supply chain processes, aligning CRM driven campaigns and visibility workflows to the EVRYTHNG Product Cloud. The engagement beginning in 2012 delivered personalized messaging capabilities and interaction analytics as the primary stated outcomes.
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Mowi | Consumer Packaged Goods | 11800 | $420M | Norway | EVRYTHNG | EVRYTHNG | IoT Platform | 2019 | n/a |
In 2019, Mowi deployed EVRYTHNG’s Product Cloud and GS1 Digital Link QR codes as an IoT Platform to deliver an end to end food traceability and provenance solution for Atlantic salmon. Mowi used EVRYTHNG as an IoT Platform to enable supply chain traceability and consumer transparency across its global markets, and the program was presented as a mass scale GS1 Digital Link rollout for seafood traceability.
EVRYTHNG’s Product Cloud implementation focused on persistent product identity and batch level lifecycle capture, mapping GS1 Digital Link identifiers to persistent product records. Functional capabilities implemented included QR code provisioning and resolution, batch level lifecycle and origin data capture, consumer facing smartphone access to provenance content, and delivery of analytics to business users.
The solution integrated GS1 Digital Link QR codes as the primary consumer touchpoint, enabling smartphone resolution to batch level lifecycle and origin data. Operational coverage targeted supply chain nodes for Atlantic salmon across Mowi’s global markets, supporting supply chain, quality assurance, and consumer engagement workflows through serialized product records and provenance feeds.
Governance centered on GS1 identifier management and data provenance workflows to support the mass scale Digital Link rollout, aligning operational traceability processes with consumer transparency objectives. The deployment provided consumers smartphone access to batch level lifecycle and origin data and delivered analytics to the business, supporting traceability and transparency use cases.
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Ralph Lauren | Retail | 15000 | $7.1B | United States | EVRYTHNG | EVRYTHNG | IoT Platform | 2019 | Avery Dennison |
In 2019, Ralph Lauren implemented EVRYTHNG, an IoT Platform, to assign Digital Product Identities to Polo products. The program launched at scale for Polo products across global retail channels, targeting product authentication, consumer engagement, and improved supply chain visibility.
EVRYTHNG was configured to serve as a centralized identity registry and event capture layer, recording smart label issuance and authentication events tied to individual product identities. The implementation supported authentication workflows and consumer-facing marketing capabilities, linking identity records to marketing triggers and engagement touchpoints.
The deployment integrated Avery Dennison supplied smart labels to bind physical Polo garments to their EVRYTHNG digital identities, enabling label-based scanning and consumer interactions across retail channels and supply chain nodes. Operational scope covered product authentication and consumer-facing marketing use cases for Polo, with data flows instrumented for visibility across global retail channels.
Governance aligned brand protection, supply chain visibility, and consumer engagement functions under the EVRYTHNG identity program, with Avery Dennison documented as the smart label provider in press sources. The initiative was explicitly aimed at reducing counterfeits and driving direct consumer interactions while using the EVRYTHNG IoT Platform as the identity and event management backbone.
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