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Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Facebook Chat Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
First Metro Investment Professional Services 150 $6M Philippines Facebook Facebook Chat Chatbots and Conversational AI 2021 n/a
In 2021, First Metro Investment deployed Facebook Chat as a website-facing conversational interface under Chatbots and Conversational AI. First Metro Investment implemented Facebook Chat on its public site firstmetro.com.ph to provide real-time client engagement and inbound inquiry handling for its professional services operations. The implementation is delivered as the Facebook Chat widget embedded on customer-facing pages, leveraging Chatbots and Conversational AI capabilities such as automated welcome messages, quick reply flows, and persistent conversation threads to manage asynchronous client communications. Configuration focused on front-end widget behavior and message templates consistent with conversational routing, with platform-native controls used to define initial conversational flows and canned responses. Operational scope concentrates on the corporate website including the FAMI and First Metro Securities pages, where the widget is available to clients in the Philippines seeking account and service information. Governance appears to be aligned with digital channels and client service teams, using the Facebook page inbox and administrative settings for message handling and agent assignment, and the installation is maintained as part of the company website infrastructure rather than as an integrated CRM module.
Fleming Medicina Education 70 $5M Brazil Facebook Facebook Chat Chatbots and Conversational AI 2015 n/a
In 2015, Fleming Medicina implemented Facebook Chat as a live chat solution on its public website. The deployment embedded the Facebook Chat web plugin to enable real time messaging through the Facebook Messenger channel, providing a conversational interface consistent with Chatbots and Conversational AI functionality. Implementation focused on web client integration and message routing to staff inboxes, enabling both live operator responses and simple automated acknowledgements typical of the category. The Facebook Chat implementation targeted front office and prospective student engagement functions within Fleming Medicina, integrating the site level chat widget into existing web pages to capture inquiries and initiate two way conversations. Governance and operational ownership were managed internally by the web and communications team, who configured chat availability and staffed the Messenger endpoint to handle inbound messages. Fleming Medicina Facebook Chat Chatbots and Conversational AI supports ongoing conversational handling for student inquiries and web based customer engagement.
Manulife (Vietnam) Limited Banking and Financial Services 2156 $326M Vietnam Facebook Facebook Chat Chatbots and Conversational AI 2019 n/a
In 2019 Manulife (Vietnam) Limited deployed Facebook Chat as a campaign channel to accelerate customer acquisition and lead qualification, using the application within a Chatbots and Conversational AI approach. The short campaign ran for two weeks in early October 2019 and was broadly targeted to people in Vietnam, positioning Facebook Chat to support marketing and initial sales qualification workflows. The implementation used a series of photo ads in carousel format where each carousel card linked directly to Messenger, and when users clicked through they entered an automated conversational flow. Facebook Chat handled a scripted sequence of short questions to qualify prospects, implementing conversational lead capture, conditional question progression, and data collection for downstream follow up. Manulife ran the Messenger-linked ads in parallel with Facebook lead ads to compare channels, integrating the Facebook ads delivery and Messenger conversational flows within the same campaign window. The operational scope centered on digital marketing and frontline sales qualification, with the campaign creative and question set designed to produce rapid screening inside Facebook Chat. Manulife compared the results of the lead ads with ads that click to Messenger and found that Messenger delivered better results for less, an explicit outcome of the two-week test. The deployment demonstrates an applied Chatbots and Conversational AI pattern for short-form lead qualification, campaign A B testing, and tighter alignment between digital advertising and conversational qualification.
Otto Group Retail 41186 $117.6B Germany Facebook Facebook Chat Chatbots and Conversational AI 2019 n/a
In 2019 Otto Group implemented Facebook Chat in the Chatbots and Conversational AI category to add a messenger based channel for customer service. The deployment targeted customer inquiries related to orders, cancellations and product advice, positioning Facebook Chat as a conversational interface for front line service interactions rather than an internal back office tool. The implementation focused on conversational messaging capabilities typical of the category, including automated message handling for common intents, templated responses for order and cancellation workflows, and structured escalation to human agents when needed. Facebook Chat was configured to accept inbound customer messages and surface context required for service agents, aligning conversational workflows with existing customer service procedures. Operational integration used the WhatsApp Business API provided by Facebook to expose Facebook Chat to customers via the WhatsApp messenger channel, reflecting Otto Group use of the widely used German messenger. The rollout covered customer service operations within Otto Group s online retail channels and routed WhatsApp conversations into the company s service queues for handling by customer support staff. Governance emphasized channel adoption and customer facing configuration, embedding WhatsApp based Facebook Chat into agent workflows and message handling rules for order, cancellation and product support queries. Otto Group positioned Facebook Chat as a pragmatic addition to customer service communications, enabling direct messenger based interactions for customers while retaining human oversight in service processing.
salaUno Healthcare 270 $20M Mexico Facebook Facebook Chat Chatbots and Conversational AI 2019 n/a
In 2019, salaUno deployed Facebook Chat on their public website to open a direct patient messaging channel for appointment inquiries and basic patient engagement. salaUno's use of Facebook Chat, a Chatbots and Conversational AI application, supports patient engagement and customer support functions. The implementation is delivered as an embedded browser chat widget that connects to Facebook messaging infrastructure to enable asynchronous conversations and message threading. Implementation focused on configuring the web chat widget, standard welcome and fallback message flows, and agent handoff to social media and patient support staff, reflecting typical Chatbots and Conversational AI workflows. The solution operates on the website front end while relying on Facebook's messaging backend for persistence and delivery, with operational ownership held by customer-facing teams. Governance emphasized channel moderation, message routing, and scripted response maintenance, and rollout centered on embedding Facebook Chat into public site contact points rather than extensive back office integration.
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Buyer Intent: Companies Evaluating Facebook Chat

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FAQ - APPS RUN THE WORLD Facebook Chat Coverage

Facebook Chat is a Chatbots and Conversational AI solution from Facebook.

Companies worldwide use Facebook Chat, from small firms to large enterprises across 21+ industries.

Organizations such as Otto Group, Manulife (Vietnam) Limited, salaUno, First Metro Investment and Fleming Medicina are recorded users of Facebook Chat for Chatbots and Conversational AI.

Companies using Facebook Chat are most concentrated in Retail, Banking and Financial Services and Healthcare, with adoption spanning over 21 industries.

Companies using Facebook Chat are most concentrated in Germany, Vietnam and Mexico, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Facebook Chat across Americas, EMEA, and APAC.

Companies using Facebook Chat range from small businesses with 0-100 employees - 20%, to mid-sized firms with 101-1,000 employees - 40%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 20%.

Customers of Facebook Chat include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Facebook Chat customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Chatbots and Conversational AI.