List of Facebook Chat Customers
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Since 2010, our global team of researchers has been studying Facebook Chat customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Facebook Chat for Chatbots and Conversational AI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Facebook Chat for Chatbots and Conversational AI include: Otto Group, a Germany based Retail organisation with 41186 employees and revenues of $117.63 billion, Manulife (Vietnam) Limited, a Vietnam based Banking and Financial Services organisation with 2156 employees and revenues of $326.0 million, salaUno, a Mexico based Healthcare organisation with 270 employees and revenues of $20.0 million, First Metro Investment, a Philippines based Professional Services organisation with 150 employees and revenues of $6.0 million, Fleming Medicina, a Brazil based Education organisation with 70 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Facebook Chat, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Facebook Chat customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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First Metro Investment | Professional Services | 150 | $6M | Philippines | Facebook Chat | Chatbots and Conversational AI | 2021 | n/a |
In 2021, First Metro Investment deployed Facebook Chat as a website-facing conversational interface under Chatbots and Conversational AI. First Metro Investment implemented Facebook Chat on its public site firstmetro.com.ph to provide real-time client engagement and inbound inquiry handling for its professional services operations.
The implementation is delivered as the Facebook Chat widget embedded on customer-facing pages, leveraging Chatbots and Conversational AI capabilities such as automated welcome messages, quick reply flows, and persistent conversation threads to manage asynchronous client communications. Configuration focused on front-end widget behavior and message templates consistent with conversational routing, with platform-native controls used to define initial conversational flows and canned responses.
Operational scope concentrates on the corporate website including the FAMI and First Metro Securities pages, where the widget is available to clients in the Philippines seeking account and service information. Governance appears to be aligned with digital channels and client service teams, using the Facebook page inbox and administrative settings for message handling and agent assignment, and the installation is maintained as part of the company website infrastructure rather than as an integrated CRM module.
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Fleming Medicina | Education | 70 | $5M | Brazil | Facebook Chat | Chatbots and Conversational AI | 2015 | n/a |
In 2015, Fleming Medicina implemented Facebook Chat as a live chat solution on its public website. The deployment embedded the Facebook Chat web plugin to enable real time messaging through the Facebook Messenger channel, providing a conversational interface consistent with Chatbots and Conversational AI functionality. Implementation focused on web client integration and message routing to staff inboxes, enabling both live operator responses and simple automated acknowledgements typical of the category.
The Facebook Chat implementation targeted front office and prospective student engagement functions within Fleming Medicina, integrating the site level chat widget into existing web pages to capture inquiries and initiate two way conversations. Governance and operational ownership were managed internally by the web and communications team, who configured chat availability and staffed the Messenger endpoint to handle inbound messages. Fleming Medicina Facebook Chat Chatbots and Conversational AI supports ongoing conversational handling for student inquiries and web based customer engagement.
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Manulife (Vietnam) Limited | Banking and Financial Services | 2156 | $326M | Vietnam | Facebook Chat | Chatbots and Conversational AI | 2019 | n/a |
In 2019 Manulife (Vietnam) Limited deployed Facebook Chat as a campaign channel to accelerate customer acquisition and lead qualification, using the application within a Chatbots and Conversational AI approach. The short campaign ran for two weeks in early October 2019 and was broadly targeted to people in Vietnam, positioning Facebook Chat to support marketing and initial sales qualification workflows.
The implementation used a series of photo ads in carousel format where each carousel card linked directly to Messenger, and when users clicked through they entered an automated conversational flow. Facebook Chat handled a scripted sequence of short questions to qualify prospects, implementing conversational lead capture, conditional question progression, and data collection for downstream follow up.
Manulife ran the Messenger-linked ads in parallel with Facebook lead ads to compare channels, integrating the Facebook ads delivery and Messenger conversational flows within the same campaign window. The operational scope centered on digital marketing and frontline sales qualification, with the campaign creative and question set designed to produce rapid screening inside Facebook Chat.
Manulife compared the results of the lead ads with ads that click to Messenger and found that Messenger delivered better results for less, an explicit outcome of the two-week test. The deployment demonstrates an applied Chatbots and Conversational AI pattern for short-form lead qualification, campaign A B testing, and tighter alignment between digital advertising and conversational qualification.
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Retail | 41186 | $117.6B | Germany | Facebook Chat | Chatbots and Conversational AI | 2019 | n/a |
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Healthcare | 270 | $20M | Mexico | Facebook Chat | Chatbots and Conversational AI | 2019 | n/a |
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