List of Generix Vendor Managed Inventory Customers
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Since 2010, our global team of researchers has been studying Generix Vendor Managed Inventory customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Generix Vendor Managed Inventory for Inventory Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Generix Vendor Managed Inventory for Inventory Management include: AB InBev, a Belgium based Consumer Packaged Goods organisation with 143885 employees and revenues of $59.77 billion, Bel, a France based Consumer Packaged Goods organisation with 11000 employees and revenues of $3.18 billion, Baltika Russia, a Russia based Consumer Packaged Goods organisation with 8500 employees and revenues of $1.35 billion and many others.
Contact us if you need a completed and verified list of companies using Generix Vendor Managed Inventory, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Generix Vendor Managed Inventory customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AB InBev | Consumer Packaged Goods | 143885 | $59.8B | Belgium | Generix Group | Generix Vendor Managed Inventory | Inventory Management | 2008 | n/a |
In 2008 AB InBev implemented Generix Vendor Managed Inventory, an Inventory Management application from Generix Group, to optimise inventory replenishment and transport efficiency with its retail partners across the Benelux and wider Europe. The initiative expanded over time and by 2021 was used across dozens of warehouses and multiple retailers to improve daily stock optimisation and logistics performance.
Implementation centered on the Generix Collaborative Replenishment module within Generix Vendor Managed Inventory, configured to drive daily replenishment signals and automated stock level adjustments. Configuration focused on retailer specific replenishment parameters, cadence settings, and transport aware replenishment rules to align suggested orders with delivery windows and operational constraints.
Operational integration connected AB InBev supply planners, retail partner ordering streams, and warehouse replenishment operations to synchronize stock positions and coordinate transport planning across the network. The deployment covered dozens of warehouses and multiple retailers in the Benelux and wider Europe, supporting daily replenishment cycles and collaborative decisioning between AB InBev and its retail partners.
Rollout followed a phased expansion model beginning in 2008 with governance that centralized collaborative replenishment processes and standardized planner and partner coordinator roles. Generix Vendor Managed Inventory was used to enable daily stock optimisation and to improve logistics performance, reinforcing Inventory Management capability across AB InBev's European retail supply chain.
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Baltika Russia | Consumer Packaged Goods | 8500 | $1.3B | Russia | Generix Group | Generix Vendor Managed Inventory | Inventory Management | 2021 | n/a |
In 2021, Baltika Russia deployed Generix Vendor Managed Inventory to operate a vendor managed inventory and consignment managed inventory model with retailer Magnit, using the Generix Collaborative Replenishment capability. The implementation aligns with the Inventory Management category and used the Generix Vendor Managed Inventory application to formalize supplier-driven replenishment workflows between Baltika and Magnit.
Configuration centered on the GCR VMI module, which automated daily replenishment proposals and improved demand visibility across the retailer to supplier flow. The Generix Vendor Managed Inventory deployment provided automated proposal generation on a daily cadence and centralized visibility into order proposals and inventory status, supporting replenishment and short-term demand planning processes.
Operational coverage began as a pilot in the Samara region with Magnit, with governance executed as a pilot to phased rollout model and plans to extend the VMI approach across Magnit territory. The implementation explicitly impacted replenishment, demand planning, logistics, and retail execution functions, and the pilot reported in-store order satisfaction of 98.8 percent during the trial period.
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Bel | Consumer Packaged Goods | 11000 | $3.2B | France | Generix Group | Generix Vendor Managed Inventory | Inventory Management | 2023 | n/a |
In 2023 Bel implemented Generix Vendor Managed Inventory as a SaaS rollout to operationalize Vendor Managed Inventory and collaborative replenishment with key retail customers. The implementation follows a long standing relationship with Generix Group dating back to 1998, and the rollout explicitly used the Generix Collaborative Replenishment VMI module to optimize procurement flows with retail partners.
The deployment focused on the Generix Collaborative Replenishment and VMI capability set, configured to centralize supplier replenishment rules, visibility of on shelf and in transit inventory, and automated order proposals for retail customers. Configuration work emphasized replenishment cadence, safety stock and order proposal thresholds consistent with Inventory Management functional patterns, and operational workflows for supplier accountable stock management.
Operational coverage targeted multiple countries including Egypt, Algeria, Belgium and Canada, aligning procurement, supply chain planning and customer account teams to VMI processes. The Generix Vendor Managed Inventory implementation was positioned to coordinate replenishment between Bel and its retail customers, embedding VMI-driven order orchestration into existing commercial and logistics workflows.
Governance and rollout proceeded under a SaaS delivery model beginning in 2023, with phased country adoption and configuration retention tied to the Generix Collaborative Replenishment module. The program explicitly targets lower stock levels and higher service rates as stated objectives, while preserving the application and process control model consistent with Inventory Management best practices.
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