List of Google Analytics 360 Customers
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Since 2010, our global team of researchers has been studying Google Analytics 360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Analytics 360 for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Analytics 360 for Marketing Analytics include: McKesson, a United States based Distribution organisation with 45000 employees and revenues of $359.10 billion, Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $305.30 billion, Mitsubishi Corporation Japan, a Japan based Distribution organisation with 62062 employees and revenues of $120.00 billion, Carrefour, a France based Retail organisation with 234750 employees and revenues of $101.16 billion, Wells Fargo, a United States based Banking and Financial Services organisation with 205198 employees and revenues of $83.70 billion and many others.
Contact us if you need a completed and verified list of companies using Google Analytics 360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.
The Google Analytics 360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Analytics and BI software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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2K Games | Professional Services | 3000 | $930M | United States | Google Analytics 360 | Marketing Analytics | 2019 | n/a |
In 2019, 2K Games implemented Google Analytics 360 to centralize Marketing Analytics for CRM and digital marketing operations across its franchise portfolio. The deployment positioned Google Analytics 360 as the primary analytics platform for campaign measurement and audience insights supporting CRM and multichannel engagement activities.
The implementation emphasized standard Marketing Analytics capabilities, including event and campaign tracking, custom audience segmentation, advanced reporting and attribution workflows, and configuration of custom dimensions to support brand level and campaign level analysis. Google Analytics 360 was configured to surface cohort and segment level behavior used by the CRM team to inform welcome flows, transactional communications, engagement journeys, and A B and multivariate testing strategies.
Integrations were instrumented with the broader digital marketing stack that the CRM organization supports, including Salesforce Marketing Cloud, Return Path, personalization tools, and custom audience management platforms for Facebook, Twitter, and Google. Google Analytics 360 functioned as a centralized analytics layer feeding cross channel measurement for email, in game, display, and social campaigns run across 2K brands.
Governance and operationalization focused on embedding analytics into CRM workflows, with playbooks for QA, campaign deployment, subscriber health tracking, and weekly and monthly reporting cycles. The project formalized data management tasks for creating and maintaining custom audience segments and established analytics inputs for campaign QA and post campaign assessment.
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400 Chrysler Dodge Jeep Ram | Automotive | 20 | $50M | Canada | Google Analytics 360 | Marketing Analytics | 2017 | n/a |
In 2017, 400 Chrysler Dodge Jeep Ram deployed Google Analytics 360 on its public website as a Marketing Analytics implementation to centralize digital measurement for the dealership. The deployment focused on page and event instrumentation to capture sessions, lead form conversions, and inventory interactions, aligning analytics capture with marketing and sales lead workflows for a 20 person Canadian dealership.
Configuration centered on a single Google Analytics 360 property with structured views and user access controls, leveraging built-in GA360 capabilities such as unsampled reporting, audience segmentation, and attribution and funnel analysis to support campaign measurement. Operational governance emphasized tag governance, staged testing and QA of tracking before production, and role based access for marketing and digital operations staff, while the implementation remained scoped to the company website rather than broader enterprise systems.
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A.S.Adventure | Retail | 1000 | $633M | Belgium | Google Analytics 360 | Marketing Analytics | 2022 | n/a |
In 2022, A.S.Adventure implemented Google Analytics 360 as its primary Marketing Analytics application to instrument website visitor behavior and support marketing and e-commerce analytics. Google Analytics 360 is deployed to capture pageviews, session durations, and click events, enabling segmentation and reporting for marketing and product teams.
The implementation uses client side cookie deployment for data collection, with Google Analytics cookies named _ga, _gat, _gid, 1P_JAR and CONSENT retained up to 2 years as part of the Google Analytics 360 footprint. The site also continues to deploy Adobe Analytics cookies, including com.adobe.reactor.dataElementCookiesMigrated, dpm, s_cc, s_ecid, s_pec, s_ppn, s_ppv, s_ppvl, s_ptc and s_sq with a 1 day retention, and Adobe Cloud Identity Service cookies under AMCV_# retained approximately .6 months, reflecting parallel analytics instrumentation. Hotjar is present for front end performance measurement and page load diagnostics.
Operational coverage focuses on the public website and supports marketing, merchandising and digital product functions through event tracking and behavioral reporting. Consent handling is configured so that Google Analytics and Adobe Analytics cookies are installed even when Analytics consent is not provided, with the vendor stated approach to collect that data fully anonymously without an identifiable link to individual visitors. The narrative connects A.S.Adventure Google Analytics 360 Marketing Analytics to the company objective of improving website experience through behavioral measurement.
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Manufacturing | 500 | $200M | Italy | Google Analytics 360 | Marketing Analytics | 2018 | n/a |
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Life Sciences | 2600 | $2.0B | Ireland | Google Analytics 360 | Marketing Analytics | 2020 | n/a |
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Automotive | 75 | $80M | United States | Google Analytics 360 | Marketing Analytics | 2018 | n/a |
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Professional Services | 20 | $2M | United States | Google Analytics 360 | Marketing Analytics | 2018 | n/a |
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Manufacturing | 1651 | $583M | Japan | Google Analytics 360 | Marketing Analytics | 2020 | n/a |
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Insurance | 1126 | $109M | United Kingdom | Google Analytics 360 | Marketing Analytics | 2016 | n/a |
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Retail | 11000 | $2.1B | Netherlands | Google Analytics 360 | Marketing Analytics | 2018 | n/a |
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Buyer Intent: Companies Evaluating Google Analytics 360
- Metropolitan Washington Airports Authority, a United States based Transportation organization with 1750 Employees
- International Olympic Committee, a Switzerland based Leisure and Hospitality company with 759 Employees
- Point Park University, a United States based Education organization with 400 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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