List of Groove Platform Customers
San Francisco, 94107, CA,
United States
Since 2010, our global team of researchers has been studying Groove Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Groove Platform for Sales Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Groove Platform for Sales Engagement include: Uber, a United States based Transportation organisation with 31100 employees and revenues of $43.98 billion, LexisNexis, a RELX Company, a United States based Professional Services organisation with 11900 employees and revenues of $2.35 billion, Tenable, a United States based Professional Services organisation with 1872 employees and revenues of $900.0 million, Enterprise Bank & Trust, a United States based Banking and Financial Services organisation with 1500 employees and revenues of $638.0 million, Aquent, a United States based Professional Services organisation with 2234 employees and revenues of $633.0 million and many others.
Contact us if you need a completed and verified list of companies using Groove Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Groove Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aquent | Professional Services | 2234 | $633M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
In 2019, Aquent implemented Groove Platform, deploying a Sales Engagement application to consolidate sales tooling and improve activity capture across its sales organization. The rollout was preceded by an internal Salesforce task force charged with increasing CRM adoption, removing documentation barriers, and standardizing enabling technologies under CIO leadership.
Groove Platform was configured to provide native Salesforce integration and to capture Gmail-based activity, enabling real-time activity tracking and centralized logging of email interactions. Functional capabilities emphasized in the deployment included message flows, mail merge support, and access to Salesforce data within the rep inbox for personalized outreach and streamlined prospecting.
Operational coverage focused on Aquent’s field and account sales teams across multiple business units, giving leadership unified visibility into sales activity and reducing fragmented point solutions. During vendor evaluation Aquent consolidated prior point solutions such as Yesware and Outreach in favor of Groove, prioritizing ease of use to drive adherence to CRM documentation workflows.
Governance and process changes were enforced by the Salesforce task force, which standardized adoption criteria and promoted Groove as the primary sales engagement layer tied to Salesforce. Outcomes reported by the organization included 93 percent adoption among sales teams, a substantial increase in activity logging within Salesforce, doubled activity tracking, and improved collaboration and prospecting efficiency following the Groove Platform deployment.
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Business Wire | Media | 900 | $100M | United States | Groove Labs | Groove Platform | Sales Engagement | 2020 | n/a |
In 2020, Business Wire implemented Groove Platform from Groove Labs as its Sales Engagement solution. The implementation was provisioned as a cloud hosted SaaS environment with seat based access and browser interfaces, following common Sales Engagement architecture patterns for mid market revenue teams.
Deployment centered on core Sales Engagement capabilities, including sequence and cadence orchestration, templated email and call workflows, activity capture and call logging, configurable playbooks, and centralized reporting and analytics dashboards. Groove Platform was configured to support sales, business development, and account management workflows, enabling automation of outreach sequences, follow up rules, and standardized communication templates.
Operational rollout emphasized centralized administration, role based access controls, and cadence governance to enforce consistent outreach policies, with phased adoption to align playbooks and user training. Integrations were implemented at the application layer to enable CRM synchronization and activity propagation, and workflows were instrumented for use by Revenue Operations and sales leadership for operational visibility.
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Class | Professional Services | 200 | $20M | United States | Groove Labs | Groove Platform | Sales Engagement | 2020 | n/a |
In 2020, Class implemented Groove Platform for Sales Engagement. The deployment was scoped to Class, a United States professional services company with roughly 200 employees and $20,000,000 in revenue, and aimed to formalize outbound selling and activity capture across its revenue teams.
Groove Platform configuration emphasized sequencing and cadence automation, email template management, call logging, and activity capture to standardize seller workflows. The implementation included centralized cadence libraries, admin configured templates, and reporting and analytics to surface engagement patterns and activity volume. Integrations were established to synchronize contact and activity data with the company CRM, and to connect email and calendar systems for automated logging and meeting orchestration.
Rollout followed a phased pilot then broader production approach, with governance implemented through centralized admin roles and cadence approval workflows. Process changes included standardized outreach workflows, mandatory activity logging policies, and role based configuration to align inside sales and account executives. Ongoing cadence refinement and administrative controls were used to maintain consistent execution across sales and revenue operations.
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Enterprise Bank & Trust | Banking and Financial Services | 1500 | $638M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
In 2019, Enterprise Bank & Trust implemented Groove Platform. The Groove Platform was adopted as a Sales Engagement solution to embed account context and execution directly into seller inboxes, providing an informational bridge between the Salesforce and Google ecosystems. At Enterprise Bank & Trust the application enables sales teams to access real-time account history and update Salesforce without leaving their inboxes, improving workflow continuity between email and CRM.
The deployment emphasizes inbox integration and a bi-directional Salesforce connector, with configuration focused on a real-time account feed, Salesforce write-back, and inbox-native activity capture. Standard Sales Engagement capabilities were configured to match bank outreach workflows, including email cadence automation and activity tracking, while preserving CRM data fields for write-back from email interactions.
Integrations explicitly connect the Groove Platform to Salesforce and to the Google ecosystem, surfacing account history and pushing salesperson updates from the inbox into CRM in real time. Operational scope targeted the bank sales organization, and rollout required adjustments to sales process governance and CRM update protocols so inbox-driven updates aligned with existing account management practices. The customer notes that the implementation saves sales time and increases seller effectiveness.
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EverQuote | Professional Services | 671 | $419M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
In 2019 EverQuote implemented Groove Platform for Sales Engagement to support its Business Development Representatives and inside sales workflows. The rollout centered on using Groove Platform to formalize multi-level prospecting and cadence management for new business opportunities within the Cambridge, MA sales organization.
Configuration work emphasized sequencing, prospecting cadences, and content centralization, reflecting typical Sales Engagement capabilities. The content committee transitioned to Groove Platform to standardize messaging for product launches, and the BDR team operationalized a multi-level prospecting plan that tracked activity across roughly 250 client accounts per week.
Groove Platform was used alongside Salesforce and Outreach as part of the sales technology stack, and the platform informed weekly forecasting meetings with management. The implementation supported specific campaigns and launches, including the Lead Connection Service product launch and the Q3 Farmers Push, while a strategic marketing plan leveraged Go-high Level and paid channels to create pipeline for inside sales.
Operational governance included a content committee model and weekly forecasting cadence to align performance to targets, with BDRs monitored against growth goals and quota attainment metrics. Reported operational outcomes in the source notes include consistent quota attainment averaging 114 percent month over month, and documented management-level participation in forecasting and campaign planning.
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Non Profit | 450 | $30M | United States | Groove Labs | Groove Platform | Sales Engagement | 2020 | n/a |
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Professional Services | 11900 | $2.3B | United States | Groove Labs | Groove Platform | Sales Engagement | 2018 | n/a |
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Professional Services | 90 | $5M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
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Professional Services | 50 | $5M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
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Professional Services | 500 | $125M | United States | Groove Labs | Groove Platform | Sales Engagement | 2018 | n/a |
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Buyer Intent: Companies Evaluating Groove Platform
- The Center For Internet Security, a United States based Professional Services organization with 10 Employees
- Dynamic IT, a New Zealand based Professional Services company with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| The Center For Internet Security | Professional Services | 10 | $1M | United States | 2025-07-17 | |
| Dynamic IT | Professional Services | 10 | $1M | New Zealand | 2024-06-11 |