AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Groove Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Aquent Professional Services 2234 $633M United States Groove Labs Groove Platform Sales Engagement 2019 n/a
In 2019, Aquent implemented Groove Platform, deploying a Sales Engagement application to consolidate sales tooling and improve activity capture across its sales organization. The rollout was preceded by an internal Salesforce task force charged with increasing CRM adoption, removing documentation barriers, and standardizing enabling technologies under CIO leadership. Groove Platform was configured to provide native Salesforce integration and to capture Gmail-based activity, enabling real-time activity tracking and centralized logging of email interactions. Functional capabilities emphasized in the deployment included message flows, mail merge support, and access to Salesforce data within the rep inbox for personalized outreach and streamlined prospecting. Operational coverage focused on Aquent’s field and account sales teams across multiple business units, giving leadership unified visibility into sales activity and reducing fragmented point solutions. During vendor evaluation Aquent consolidated prior point solutions such as Yesware and Outreach in favor of Groove, prioritizing ease of use to drive adherence to CRM documentation workflows. Governance and process changes were enforced by the Salesforce task force, which standardized adoption criteria and promoted Groove as the primary sales engagement layer tied to Salesforce. Outcomes reported by the organization included 93 percent adoption among sales teams, a substantial increase in activity logging within Salesforce, doubled activity tracking, and improved collaboration and prospecting efficiency following the Groove Platform deployment.
Business Wire Media 900 $100M United States Groove Labs Groove Platform Sales Engagement 2020 n/a
In 2020, Business Wire implemented Groove Platform from Groove Labs as its Sales Engagement solution. The implementation was provisioned as a cloud hosted SaaS environment with seat based access and browser interfaces, following common Sales Engagement architecture patterns for mid market revenue teams. Deployment centered on core Sales Engagement capabilities, including sequence and cadence orchestration, templated email and call workflows, activity capture and call logging, configurable playbooks, and centralized reporting and analytics dashboards. Groove Platform was configured to support sales, business development, and account management workflows, enabling automation of outreach sequences, follow up rules, and standardized communication templates. Operational rollout emphasized centralized administration, role based access controls, and cadence governance to enforce consistent outreach policies, with phased adoption to align playbooks and user training. Integrations were implemented at the application layer to enable CRM synchronization and activity propagation, and workflows were instrumented for use by Revenue Operations and sales leadership for operational visibility.
Class Professional Services 200 $20M United States Groove Labs Groove Platform Sales Engagement 2020 n/a
In 2020, Class implemented Groove Platform for Sales Engagement. The deployment was scoped to Class, a United States professional services company with roughly 200 employees and $20,000,000 in revenue, and aimed to formalize outbound selling and activity capture across its revenue teams. Groove Platform configuration emphasized sequencing and cadence automation, email template management, call logging, and activity capture to standardize seller workflows. The implementation included centralized cadence libraries, admin configured templates, and reporting and analytics to surface engagement patterns and activity volume. Integrations were established to synchronize contact and activity data with the company CRM, and to connect email and calendar systems for automated logging and meeting orchestration. Rollout followed a phased pilot then broader production approach, with governance implemented through centralized admin roles and cadence approval workflows. Process changes included standardized outreach workflows, mandatory activity logging policies, and role based configuration to align inside sales and account executives. Ongoing cadence refinement and administrative controls were used to maintain consistent execution across sales and revenue operations.
Enterprise Bank & Trust Banking and Financial Services 1500 $638M United States Groove Labs Groove Platform Sales Engagement 2019 n/a
In 2019, Enterprise Bank & Trust implemented Groove Platform. The Groove Platform was adopted as a Sales Engagement solution to embed account context and execution directly into seller inboxes, providing an informational bridge between the Salesforce and Google ecosystems. At Enterprise Bank & Trust the application enables sales teams to access real-time account history and update Salesforce without leaving their inboxes, improving workflow continuity between email and CRM. The deployment emphasizes inbox integration and a bi-directional Salesforce connector, with configuration focused on a real-time account feed, Salesforce write-back, and inbox-native activity capture. Standard Sales Engagement capabilities were configured to match bank outreach workflows, including email cadence automation and activity tracking, while preserving CRM data fields for write-back from email interactions. Integrations explicitly connect the Groove Platform to Salesforce and to the Google ecosystem, surfacing account history and pushing salesperson updates from the inbox into CRM in real time. Operational scope targeted the bank sales organization, and rollout required adjustments to sales process governance and CRM update protocols so inbox-driven updates aligned with existing account management practices. The customer notes that the implementation saves sales time and increases seller effectiveness.
EverQuote Professional Services 671 $419M United States Groove Labs Groove Platform Sales Engagement 2019 n/a
In 2019 EverQuote implemented Groove Platform for Sales Engagement to support its Business Development Representatives and inside sales workflows. The rollout centered on using Groove Platform to formalize multi-level prospecting and cadence management for new business opportunities within the Cambridge, MA sales organization. Configuration work emphasized sequencing, prospecting cadences, and content centralization, reflecting typical Sales Engagement capabilities. The content committee transitioned to Groove Platform to standardize messaging for product launches, and the BDR team operationalized a multi-level prospecting plan that tracked activity across roughly 250 client accounts per week. Groove Platform was used alongside Salesforce and Outreach as part of the sales technology stack, and the platform informed weekly forecasting meetings with management. The implementation supported specific campaigns and launches, including the Lead Connection Service product launch and the Q3 Farmers Push, while a strategic marketing plan leveraged Go-high Level and paid channels to create pipeline for inside sales. Operational governance included a content committee model and weekly forecasting cadence to align performance to targets, with BDRs monitored against growth goals and quota attainment metrics. Reported operational outcomes in the source notes include consistent quota attainment averaging 114 percent month over month, and documented management-level participation in forecasting and campaign planning.
Non Profit 450 $30M United States Groove Labs Groove Platform Sales Engagement 2020 n/a
Professional Services 11900 $2.3B United States Groove Labs Groove Platform Sales Engagement 2018 n/a
Professional Services 90 $5M United States Groove Labs Groove Platform Sales Engagement 2019 n/a
Professional Services 50 $5M United States Groove Labs Groove Platform Sales Engagement 2019 n/a
Professional Services 500 $125M United States Groove Labs Groove Platform Sales Engagement 2018 n/a
Showing 1 to 10 of 18 entries

Buyer Intent: Companies Evaluating Groove Platform

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Groove Platform. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Groove Platform for Sales Engagement include:

  1. The Center For Internet Security, a United States based Professional Services organization with 10 Employees
  2. Dynamic IT, a New Zealand based Professional Services company with 10 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
The Center For Internet Security Professional Services 10 $1M United States 2025-07-17
Dynamic IT Professional Services 10 $1M New Zealand 2024-06-11
FAQ - APPS RUN THE WORLD Groove Platform Coverage

Groove Platform is a Sales Engagement solution from Groove Labs.

Companies worldwide use Groove Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Uber, LexisNexis, a RELX Company, Tenable, Enterprise Bank & Trust and Aquent are recorded users of Groove Platform for Sales Engagement.

Companies using Groove Platform are most concentrated in Transportation, Professional Services and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Groove Platform are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Groove Platform across Americas, EMEA, and APAC.

Companies using Groove Platform range from small businesses with 0-100 employees - 11.11%, to mid-sized firms with 101-1,000 employees - 61.11%, large organizations with 1,001-10,000 employees - 16.67%, and global enterprises with 10,000+ employees - 11.11%.

Customers of Groove Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Groove Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Engagement.