List of HIMSS Media ABM Customers
Portland, 04101, ME,
United States
Since 2010, our global team of researchers has been studying HIMSS Media ABM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HIMSS Media ABM for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HIMSS Media ABM for Account Based Marketing include: McKesson, a United States based Distribution organisation with 45000 employees and revenues of $359.10 billion, AT&T, a United States based Communications organisation with 146040 employees and revenues of $122.43 billion, Merck, a United States based Life Sciences organisation with 73000 employees and revenues of $64.17 billion and many others.
Contact us if you need a completed and verified list of companies using HIMSS Media ABM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HIMSS Media ABM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AT&T | Communications | 146040 | $122.4B | United States | HIMSS Media | HIMSS Media ABM | Account Based Marketing | 2017 | n/a |
In 2017 AT&T implemented HIMSS Media ABM, an Account Based Marketing application, to support targeted engagement across prioritized healthcare accounts. The engagement aligned with HIMSS Media’s commercial activities that built and grew relationships with key healthcare clients including AT&T, Change Healthcare, Citrix, Dell, DXC, Health Catalyst, Nokia, and Validic.
The HIMSS Media ABM deployment focused on core Account Based Marketing capabilities such as account identification and prioritization, campaign orchestration, targeted content delivery and personalization, and account level analytics and reporting. Configuration emphasized account segmentation and nurture workflows to drive coordinated outreach between marketing and sales teams, while measurement concentrated on account engagement metrics and campaign attribution at the account level.
Operational integration centered on aligning enterprise marketing and field sales teams and healthcare vertical specialists, with expected synchronization to CRM and marketing automation systems to maintain a single account view and to operationalize lead to account matching. Data feeds for contact enrichment and behavioral signals were used to refine targeting and to inform content personalization and ad targeting strategies.
Governance established account playbooks, scoring rules, and sales marketing service level agreements to standardize campaign handoffs and escalation paths. HIMSS Media secured $500K in ABM business in a 4-month period while building these healthcare client relationships, demonstrating commercial traction for the HIMSS Media ABM approach.
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McKesson | Distribution | 45000 | $359.1B | United States | HIMSS Media | HIMSS Media ABM | Account Based Marketing | 2015 | Verizon Enterprise Solutions |
In 2015, McKesson implemented HIMSS Media ABM as an Account Based Marketing solution to participate in an enterprise ABM program delivered by HIMSS Media for large healthcare and pharmaceutical accounts including McKesson, Pfizer, and Merck. The engagement positioned HIMSS Media ABM to support targeted account engagement and programmatic account-level campaigns across McKesson's enterprise marketing organization.
The HIMSS Media ABM deployment was configured around core Account Based Marketing capabilities, including account selection and targeting, campaign orchestration, content syndication and personalized asset delivery, lead qualification workflows, and reporting and analytics for account engagement. Configuration emphasized account-centric audience segmentation and campaign sequencing to enable coordinated outreach across marketing channels and sales touchpoints.
Verizon Enterprise Solutions acted as the implementation partner for the program, overseeing technical deployment and integration activities. Governance was structured to align marketing and sales through account governance and campaign approval workflows, with defined data stewardship responsibilities and a phased rollout across prioritized account segments within McKesson's enterprise marketing and sales functions.
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Merck | Life Sciences | 73000 | $64.2B | United States | HIMSS Media | HIMSS Media ABM | Account Based Marketing | 2015 | Verizon Enterprise Solutions |
In 2015 Merck implemented HIMSS Media ABM to establish an Account Based Marketing program for enterprise clients including McKesson and Pfizer. The deployment was delivered by vendor HIMSS Media and scoped to support Merck enterprise marketing and demand generation functions using the HIMSS Media ABM application.
The HIMSS Media ABM implementation emphasized account identification and profiling, account based segmentation and scoring, targeted content orchestration, personalized email and display campaign workflows, multichannel campaign execution, and campaign analytics and reporting. Configuration work included segmentation rules, account scoring logic, campaign templates, and reporting dashboards to support coordinated outreach across buying committees and marketing programs.
Verizon Enterprise Solutions provided implementation services for technical deployment and integration support, aligning the HIMSS Media ABM platform with Merck marketing operations. Governance was organized through centralized program management, an account selection council, and joint vendor client campaign review processes to operationalize ABM workflows and campaign approvals.
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Buyer Intent: Companies Evaluating HIMSS Media ABM
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