List of IBM ExperienceOne Customers
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Since 2010, our global team of researchers has been studying IBM ExperienceOne customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IBM ExperienceOne for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IBM ExperienceOne for Customer Engagement include: Alm. Brand A/S, a Denmark based Insurance organisation with 2294 employees and revenues of $1.25 billion, West Marine, a United States based Retail organisation with 5000 employees and revenues of $700.0 million, SHOP.CA Network Inc., a Canada based Retail organisation with 150 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using IBM ExperienceOne , including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The IBM ExperienceOne customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alm. Brand A/S | Insurance | 2294 | $1.3B | Denmark | IBM | IBM ExperienceOne | Customer Engagement | 2011 | ONE Marketing A/S |
In 2011, Alm. Brand A/S implemented IBM ExperienceOne to support enterprise Customer Engagement. The deployment targeted the insurer s marketing and customer communications functions and was delivered by ONE Marketing A/S as the implementation and application management partner. IBM ExperienceOne was configured to centralize campaign orchestration and customer profile management for Alm. Brand A/S.
Configuration work focused on core Customer Engagement capabilities including campaign management, audience segmentation and profile management, multichannel campaign orchestration, automated campaign workflows, and reporting and analytics. The implementation leveraged the Unica capabilities within IBM ExperienceOne to enable rule based targeting and scheduled campaign automation consistent with enterprise marketing operations.
Data integration included Microsoft data warehousing services to consolidate customer profiles and feed segmented audiences into IBM ExperienceOne, supporting batch and scheduled data loads for campaign execution. The implementation connected marketing workflows to centralized data services to ensure single source customer data for segmentation and measurement within the Customer Engagement platform.
Governance and operating model were established by ONE Marketing A/S and Alm. Brand A/S through structured requirements capture, solution design, programming, project management, and ongoing application management. The engagement included advisory services and data warehousing responsibilities to maintain campaign data pipelines and sustain IBM ExperienceOne as the primary Customer Engagement engine for marketing and customer communications.
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SHOP.CA Network Inc. | Retail | 150 | $15M | Canada | IBM | IBM ExperienceOne | Customer Engagement | 2016 | n/a |
In 2016 SHOP.CA Network Inc. implemented IBM ExperienceOne in its Customer Engagement portfolio to support marketing operations and campaign management. The IBM ExperienceOne deployment was positioned to centralize campaign execution and email communications for the retailer, aligning the application to the Campaign Management team and broader customer engagement workflows.
IBM ExperienceOne was used to operate Unica based campaign workflows, with professional training provided on Unica and hands-on assistance to the Campaign Management team. Functional attention focused on campaign management, email orchestration, template configuration, and daily email build and send processes using the IBM ExperienceOne platform. Staff also gained experience using customer service software such as Zendesk, indicating operational overlap between campaign and service functions.
Integrations and operational coverage included coordinated use of ExactTarget alongside Unica and IBM ExperienceOne to build and dispatch daily emails, creating a multi-platform email delivery pipeline. Governance and rollout activities emphasized Unica training and embedded operational support for campaign teams, enabling day-to-day campaign operations to be staffed by trained internal users. SHOP.CA Network Inc. IBM ExperienceOne Customer Engagement supported marketing and customer service business functions through campaign orchestration and email delivery capabilities.
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West Marine | Retail | 5000 | $700M | United States | IBM | IBM ExperienceOne | Customer Engagement | 2014 | n/a |
In 2014 West Marine implemented IBM ExperienceOne to address multi device customer engagement, aligning its program with themes discussed at the IBM ExperienceOne Customer Forum keynote Multi device Overload. The deployment targeted Customer Engagement across marketing, ecommerce, and customer service functions to unify digital and store touchpoints within the United States.
The IBM ExperienceOne configuration focused on Customer Engagement capabilities such as cross channel campaign management, personalization, content targeting, and analytics to support profile driven engagement workflows. Architecture and rollout emphasized centralized campaign orchestration, phased channel rollouts, and governance with cross functional workflow ownership between merchandising, marketing, and customer support, enabling iterative configuration of personalization and analytics instrumentation.
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