List of IBM InfoSphere Optim Customers
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Since 2010, our global team of researchers has been studying IBM InfoSphere Optim customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IBM InfoSphere Optim for Master Data Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IBM InfoSphere Optim for Master Data Management include: NedBank, a South Africa based Banking and Financial Services organisation with 25954 employees and revenues of $63.59 billion, Alaska Airlines, a United States based Transportation organisation with 30536 employees and revenues of $11.74 billion, Blue Cross Blue Shield of Massachusetts, a United States based Insurance organisation with 4000 employees and revenues of $9.70 billion and many others.
Contact us if you need a completed and verified list of companies using IBM InfoSphere Optim, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IBM InfoSphere Optim customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alaska Airlines | Transportation | 30536 | $11.7B | United States | IBM | IBM InfoSphere Optim | Master Data Management | 2018 | n/a |
In 2018, Alaska Airlines implemented IBM InfoSphere Optim to support test data management and data masking for its application testing programs. The IBM InfoSphere Optim deployment is categorized under Master Data Management and was applied within United States operations to create realistic, secure test environments for development and QA teams.
The implementation used the Optim Test Data Management and Optim Data Privacy capabilities to provision masked datasets and orchestrate test environment refreshes. Functional workflows included automated test data provisioning, data subsetting and masking pipelines, and secured copies of production-adjacent data to enable repeatable application testing cycles.
Governance elements reported in the customer case included application of masking policies and controlled access to masked test datasets, consistent with reducing exposure of production data. The implementation was presented at IBM Think 2019 in a customer case session, with session materials documenting use of Optim Test Data Management and Optim Data Privacy and noting reduced exposure of production data and accelerated test cycles.
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Blue Cross Blue Shield of Massachusetts | Insurance | 4000 | $9.7B | United States | IBM | IBM InfoSphere Optim | Master Data Management | 2019 | n/a |
In 2019 Blue Cross Blue Shield of Massachusetts implemented IBM InfoSphere Optim for Master Data Management. The deployment focused on test data management and de-identification to protect member and patient data while enabling development and testing for payer systems in the United States.
The implementation leveraged IBM InfoSphere Optim test data management and masking capabilities, with configuration of de-identification and data subsetting workflows to prepare nonproduction datasets. Teams instrumented masking rules and automated test data provisioning to create sanitized copies of production datasets for development and QA, aligning with common Master Data Management practices for data protection and test readiness.
Operational coverage centered on payer application development and testing pipelines, where sanitized data sets were provisioned into test and staging database environments to support functional and integration testing. Integrations were targeted at application test environments and underlying data stores used by payer systems in the United States, enabling controlled access to representative data without exposing identifiable information.
Governance was reinforced through defined masking activities and test data management processes, and the implementation and its masking practices were presented in an IBM Optim Virtual User Group session that documented their approach. The project explicitly reduced privacy risk while maintaining development and testing productivity for Blue Cross Blue Shield of Massachusetts.
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NedBank | Banking and Financial Services | 25954 | $63.6B | South Africa | IBM | IBM InfoSphere Optim | Master Data Management | 2017 | n/a |
In 2017, NedBank implemented IBM InfoSphere Optim. The deployment positioned IBM InfoSphere Optim inside the Master Data Management category to provide bank-wide archiving, data lifecycle governance and application-level data extraction for Nedbank Group Technology.
The implementation emphasized support and maintenance for OPTIM as an archiving tool, with configuration focused on retention policy enforcement, archive retrieval workflows and automated maintenance routines. Operational responsibilities documented for database specialists include script-driven preventative maintenance, recovery verification, performance optimization and escalation handling for high-level database incidents.
Integration work centered on synchronisation between disparate databases and coordination with new applications, covering integration, maintenance and data conversion activities as part of capacity planning. The operational scope includes Nedbank Group Technology database administration, IT operations and project management teams in the Johannesburg area, with IBM InfoSphere Optim used to orchestrate archiving and retention alongside live transactional systems.
Governance and process changes were formalized through the Service Catalogue, risk standards and technical review forums, with stakeholders kept informed of database changes and staff trained on new procedures and scripts. NedBank IBM InfoSphere Optim Master Data Management supports database administration, archiving and compliance workflows and is governed through stakeholder reporting, structured change notification and documented recovery procedures.
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Buyer Intent: Companies Evaluating IBM InfoSphere Optim
- OneMain Financial, a United States based Banking and Financial Services organization with 9100 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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