List of IBM Instana Customers
IBM
1 New Orchard Road,
Armonk, 10504, NY,
United States
Armonk, 10504, NY,
United States
1 914-499-1900
Professional Services
293000
$67.5B
Since 2010, our global team of researchers has been studying IBM Instana customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IBM Instana for Application Performance Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IBM Instana for Application Performance Management include: IBM India, a India based Professional Services organisation with 130000 employees and revenues of $38.21 billion, Adidas, a Germany based Retail organisation with 46045 employees and revenues of $27.80 billion, Adidas Germany, a Germany based Retail organisation with 8312 employees and revenues of $23.19 billion, Lidl France, a France based Retail organisation with 45000 employees and revenues of $16.22 billion, DICK’S Sporting Goods, a United States based Retail organisation with 50000 employees and revenues of $13.00 billion and many others.
Contact us if you need a completed and verified list of companies using IBM Instana, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IBM Instana customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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96.9 CKOI | Communications | 11 | $1M | Canada | IBM | IBM Instana | Application Performance Management | 2018 | n/a |
In 2018, 96.9 CKOI deployed IBM Instana for Application Performance Management to instrument its public website. The deployment was scoped to the website application stack and hosting layer, implementing continuous observability across web transactions and service endpoints. IBM Instana was configured to collect real-time metrics, distributed traces, and automatic application topology mapping to visualize service dependencies.
Functional modules and capabilities implemented include automated service discovery, distributed tracing, metrics aggregation, dashboarding, and alerting aligned with Application Performance Management workflows. Operational coverage focused on web operations and small IT teams, providing role specific observability views for developers and site reliability staff and embedding monitoring into incident detection and response workflows. Configuration and agent deployment were managed via the IBM Instana console with lightweight instrumentation applied where the website code executes.
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Aadhar Housing Finance | Banking and Financial Services | 2769 | $208M | India | IBM | IBM Instana | Application Performance Management | 2022 | n/a |
In 2022, Aadhar Housing Finance deployed IBM Instana for Application Performance Management across its public website. The deployment focused on instrumenting the website and web application stack, capturing application-level metrics, distributed tracing, and real user monitoring to surface performance issues in customer-facing flows. IBM Instana was configured to discover services automatically and map application topology for browser to backend transaction visibility.
Instrumentation agents were deployed alongside application processes and centralized dashboards were provisioned to support alerting and root cause analysis workflows. Operational scope centered on digital channels and the IT and DevOps functions responsible for website availability and performance, with observability data used for incident triage and release verification processes. Governance emphasized ownership by platform and application teams and a staged rollout of instrumentation to limit operational disruption.
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Absa | Banking and Financial Services | 36779 | $5.8B | South Africa | IBM | IBM Instana | Application Performance Management | 2020 | n/a |
In 2020, Absa implemented IBM Instana on their public website. The deployment used IBM Instana as an Application Performance Management solution to provide continuous observability of customer facing web application performance.
Configuration emphasized automated service discovery, real time metrics collection, distributed tracing of user requests, and centralized dashboards and alerting for topology aware monitoring. IBM Instana instrumentation captured request traces, error rates, and resource metrics at the application layer to support faster fault isolation and diagnosis.
Operational responsibility was held by Absa application operations and monitoring teams who configured thresholds, alerts, and operational dashboards for incident response and troubleshooting. The scope of the implementation was focused on Absa's public website and aligned monitoring workflows with Application Performance Management practices without named external integrations disclosed.
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Adidas | Retail | 46045 | $27.8B | Germany | IBM | IBM Instana | Application Performance Management | 2018 | n/a |
In 2018, Adidas implemented IBM Instana on its public website as an Application Performance Management deployment. The initiative targeted instrumentation of customer facing web services and application tiers to introduce real time observability into the online storefront.
IBM Instana was configured to surface distributed tracing, automatic service discovery, continuous metrics collection, topology mapping, and alerting capabilities typical of Application Performance Management solutions. The configuration emphasized automatic instrumentation of services and centralized metric aggregation to provide end to end visibility across request flows.
Integrations were scoped to the website and its underlying server side application components, enabling tracing of front end request paths into back end services. The operational coverage focused on e commerce and digital customer experience business functions, supporting site reliability and incident response for Adidas web properties.
Governance centered on centralized observability ownership within digital operations, establishing dashboarding and alerting standards and a phased rollout approach across web properties. IBM Instana was the named application providing Application Performance Management for Adidas web operations.
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Adidas America | Retail | 1035 | $983M | United States | IBM | IBM Instana | Application Performance Management | 2021 | n/a |
In 2021 Adidas America began using IBM Instana for Application Performance Management on its website. Adidas America deployed IBM Instana to instrument its ecommerce website, applying agent based observability to capture real time traces, metrics, and service topology across web and application tiers. The use of IBM Instana centralizes application performance data for teams responsible for online operations and site reliability.
The implementation emphasized agent based instrumentation, distributed tracing, automatic service detection, and dashboarding aligned with Application Performance Management best practices. Configuration work focused on dashboard and alert rule creation, tagging of services for operational ownership, and making observability outputs available to development, DevOps, and SRE workflows. Rollout was scoped to the corporate website and web operations, with monitoring and incident workflows reoriented to rely on Instana telemetry.
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Retail | 1800 | $1.0B | Canada | IBM | IBM Instana | Application Performance Management | 2021 | n/a |
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Retail | 35 | $5M | Denmark | IBM | IBM Instana | Application Performance Management | 2018 | n/a |
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Retail | 8312 | $23.2B | Germany | IBM | IBM Instana | Application Performance Management | 2018 | n/a |
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Retail | 100 | $10M | South Korea | IBM | IBM Instana | Application Performance Management | 2021 | n/a |
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Retail | 6841 | $6.5B | Netherlands | IBM | IBM Instana | Application Performance Management | 2018 | n/a |
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Buyer Intent: Companies Evaluating IBM Instana
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating IBM Instana. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating IBM Instana for Application Performance Management include:
- Akamas, a Italy based Professional Services organization with 17 Employees
- HEC Montreal, a Canada based Education company with 2200 Employees
- Stanford University, a United States based Education organization with 18369 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD IBM Instana Coverage
IBM Instana is a Application Performance Management solution from IBM.
Companies worldwide use IBM Instana, from small firms to large enterprises across 21+ industries.
Organizations such as IBM India, Adidas, Adidas Germany, Lidl France and DICK’S Sporting Goods are recorded users of
IBM Instana for Application Performance Management.
Companies using IBM Instana are most concentrated in Professional Services and Retail, with adoption spanning over 21 industries.
Companies using IBM Instana are most concentrated in India, Germany and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of IBM Instana across Americas, EMEA, and APAC.
Companies using IBM Instana range from small businesses with 0-100 employees - 33.99%, to mid-sized firms with 101-1,000 employees - 31.03%, large organizations with 1,001-10,000 employees - 27.59%, and global enterprises with 10,000+ employees - 7.39%.
Customers of IBM Instana include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified IBM Instana customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Application Performance Management.