List of IBM Omni-channel marketing (ex Unica) Customers
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Since 2010, our global team of researchers has been studying IBM Omni-channel marketing (ex Unica) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IBM Omni-channel marketing (ex Unica) for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IBM Omni-channel marketing (ex Unica) for Marketing Automation include: Samsung Electronics South Korea, a South Korea based Manufacturing organisation with 262647 employees and revenues of $206.82 billion, Samsung Electronics South Korea, a South Korea based Manufacturing organisation with 262647 employees and revenues of $206.41 billion, ENGIE, a France based Utilities organisation with 96454 employees and revenues of $85.78 billion, Generali Group, a France based Insurance organisation with 82599 employees and revenues of $79.58 billion, Samsung Semiconductor, a South Korea based Manufacturing organisation with 262647 employees and revenues of $66.52 billion and many others.
Contact us if you need a completed and verified list of companies using IBM Omni-channel marketing (ex Unica), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The IBM Omni-channel marketing (ex Unica) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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21st Century Insurance | Insurance | 2000 | $1.0B | United States | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2011 | n/a |
In 2011, 21st Century Insurance implemented IBM Omni-channel marketing (ex Unica). The IBM Omni-channel marketing (ex Unica) deployment is used as a Marketing Automation platform on the company website to orchestrate customer engagement across web and email channels.
The implementation leverages core Marketing Automation capabilities including campaign orchestration, audience segmentation, web personalization, scheduled communications, and campaign analytics. Configuration emphasized reusable campaign templates, rule based segmentation and automated workflow orchestration to support lifecycle and event driven communications.
Operational ownership sits with marketing and digital experience teams, who manage campaign calendars, creative assets and targeting rules for the website channel. Governance focused on centralized campaign scheduling and activation workflows to maintain consistent customer experiences, while the technical deployment was integrated into the website front end to enable behavioral triggers and tracking for campaign delivery and measurement.
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AICPA Member Insurance Programs | Insurance | 60 | $5M | United States | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2005 | n/a |
In 2005 AICPA Member Insurance Programs deployed IBM Omni-channel marketing (ex Unica) as its Marketing Automation platform on the corporate website. The implementation focused on web channel orchestration and digital member engagement, centralizing campaign execution within the marketing and member communications function of the insurance business. Deployment emphasized server side and application layer integration with the website to capture interaction events and drive campaign workflows.
IBM Omni-channel marketing (ex Unica) was configured with core Marketing Automation capabilities including campaign management, audience segmentation, rule based orchestration, personalization templates, and event tracking for website interactions. The implementation included configuration of reusable templates, scheduled and triggered campaign workflows, and reporting instrumentation to support campaign operations. Governance established campaign approval and content versioning processes to manage member messaging and compliance within the marketing function.
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Air France-KLM | Transportation | 78399 | $36.5B | France | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2010 | n/a |
In 2010, Air France-KLM implemented IBM Omni-channel marketing (ex Unica). The deployment positioned IBM Omni-channel marketing (ex Unica) as the enterprise Marketing Automation platform to support marketing, customer engagement, and campaign orchestration across the airline group.
The implementation emphasized core Marketing Automation capabilities including centralized campaign management, audience segmentation and profiling, multi-channel orchestration, automated workflow scheduling, personalization rulesets, and campaign tracking and reporting. IBM Omni-channel marketing (ex Unica) was configured to operate as a unified campaign engine and decisioning layer, enabling consistent message delivery and execution logic across channels while preserving channel-specific delivery controls.
Operational scope targeted marketing and customer experience functions within Air France-KLM, creating a single operational plane for campaign planning, execution, and monitoring. The rollout introduced standardized campaign governance and operational workflows for segmentation, approval, and campaign lifecycle management to align cross-functional marketing teams and improve consistency in multi-channel execution.
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Professional Services | 2350 | $1.2B | United States | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2009 | n/a |
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Government | 10 | $1M | United States | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2011 | n/a |
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Construction and Real Estate | 250 | $30M | United States | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2018 | n/a |
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Leisure and Hospitality | 5000 | $1.3B | United Arab Emirates | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2007 | n/a |
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Government | 20000 | $10.3B | Australia | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2013 | n/a |
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Professional Services | 300 | $75M | Netherlands | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2010 | n/a |
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Banking and Financial Services | 99 | $111M | United States | IBM | IBM Omni-channel marketing (ex Unica) | Marketing Automation | 2013 | n/a |
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Buyer Intent: Companies Evaluating IBM Omni-channel marketing (ex Unica)
- Xerago, a United States based Professional Services organization with 400 Employees
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