List of IDG KickFire Customers
International Data Group
1 Exeter Plz Fl 15,
Boston, 02116-2856, MA,
United States
Boston, 02116-2856, MA,
United States
1 617-534-1200
Media
13450
$2.5B
Since 2010, our global team of researchers has been studying IDG KickFire customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IDG KickFire for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IDG KickFire for Account Based Marketing include: Terminus, a United States based Professional Services organisation with 300 employees and revenues of $55.0 million, RollWorks, a United States based Professional Services organisation with 500 employees and revenues of $50.0 million, Avascent, a United States based Professional Services organisation with 200 employees and revenues of $22.0 million, DesignMind, a United States based Professional Services organisation with 50 employees and revenues of $5.0 million, Lead411, a United States based Professional Services organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using IDG KickFire, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IDG KickFire customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Avascent | Professional Services | 200 | $22M | United States | IDG | IDG KickFire | Account Based Marketing | 2018 | n/a |
In 2018 Avascent deployed IDG KickFire as an Account Based Marketing solution to surface its invisible pipeline and support marketing and sales functions. Avascent implemented IDG KickFire to identify companies and decision makers visiting its site and to improve lead capture for targeted lead nurturing.
The implementation used IDG KickFire modules including LIVE Leads™, KickFire Forms and forms tracking to capture contact information, track returning visitors, and record content interest. The deployment emphasized website findability and content view tracking so marketing could publish higher relevance content based on observed visitor behavior.
Operational integrations included embedding KickFire Forms into Avascent’s WordPress website and pushing new leads into SalesForce CRM, while also adding contacts to marketing mailing lists and triggering real-time alerts for returning prospects. The configuration routed LIVE Leads™ insights to marketing and sales workflows to enable timely outreach and lead qualification.
Governance centered on marketer led configuration with ongoing support from KickFire’s customer service, which provided troubleshooting and best practice recommendations. Avascent reported increased form conversions, improved ability to identify potential customers, and progress in targeted lead nurturing as explicit outcomes of the IDG KickFire Account Based Marketing deployment.
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DesignMind | Professional Services | 50 | $5M | United States | IDG | IDG KickFire | Account Based Marketing | 2018 | n/a |
In 2018, DesignMind implemented IDG KickFire to gain company level intelligence on organizations visiting its website. IDG KickFire is an Account Based Marketing application that enabled DesignMind to surface anonymous company visitors and known prospects to inform content and lead qualification decisions.
Deployment focused on KickFire's company identification and prospect matching capabilities, engagement analytics that provide insight into levels of engagement and buying intent, and notification automation delivered through real time LIVE Leads Alerts and daily LIVE Leads Report emails. The configuration emphasized automated email delivery of high value lead signals so marketing and sales could act without needing to log into the platform.
KickFire was used to augment Google Analytics by providing company attribution and person to company mapping for web traffic, filling the gap DesignMind experienced with page level analytics alone. Operational coverage centered on the marketing function with direct impact on sales follow up, and the website became the primary marketing tool for content, SEO, and demand generation initiatives.
Vendor provided customer support and training to accelerate adoption and workflow changes, enabling DesignMind to instrument LIVE Leads workflows and use prospect validation to prioritize website and content optimization. As a result DesignMind received near real time high quality lead alerts and daily reports, and adjusted content and SEO strategies to improve searchability and drive qualified traffic, aligning with its stated marketing goals.
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Lead411 | Professional Services | 50 | $5M | United States | IDG | IDG KickFire | Account Based Marketing | 2018 | n/a |
In 2018, Lead411 implemented IDG KickFire to support Account Based Marketing and to gain real-time visibility into anonymous website visitors. The company faced high daily web traffic without a technology to identify visitor companies, referral sources, or the content consumed, and sought a system to prioritize accounts actively in-market to purchase their lead intelligence software.
KickFire LIVE Leads was deployed to provide real-time intent signals and company firmographic data, and Lead411 configured KickFire’s Lead Scoring capabilities to surface interest levels. The implementation established weekly filtering and routing logic, where unqualified accounts are filtered out, prospective accounts are pushed into nurturing sequences, and high-value leads are immediately routed for appointmenting and targeted outreach.
The deployment integrated with Lead411’s marketing automation to operationalize nurturing sequences and to enable attribution across marketing automation, direct mail, and digital ad campaigns as described by the customer. Operational ownership sat with marketing and demand generation functions, which used KickFire LIVE Leads data to refine account prioritization and timing for sales engagement.
Governance changes included lead scoring thresholds and routing rules that automated qualification and follow up, creating a repeatable workflow between marketing and sales. Lead411 cited improved focus on the right accounts at the right time, and noted increased demand generation and productivity as outcomes of the IDG KickFire Account Based Marketing implementation.
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RollWorks | Professional Services | 500 | $50M | United States | IDG | IDG KickFire | Account Based Marketing | 2019 | n/a |
In 2019, RollWorks implemented IDG KickFire to add first-party intent and IP address intelligence to its Account Based Marketing capabilities. RollWorks ran a competitive vendor analysis of 14 first-party intent providers and executed a match test to evaluate breadth and depth of IP coverage against accounts that matter to their customer base.
The implementation incorporated IDG KickFire’s TWIN Caching IP address intelligence and first-party intent signals, emphasizing granular company identification across markets, company sizes, and industries. RollWorks evaluated provider capabilities including how IP address data is gathered, processed, and stored, the source of IP information, ISP and WiFi filtering to isolate B2B traffic, data delivery options, frequency of database updates, network uptime, and direct support access.
KickFire data was integrated into the RollWorks Account-Based Platform and made available to all RollWorks Account-Based Platform customers, supporting marketing and sales functions for account identification and engagement measurement. RollWorks reported that first-party intent enabled segmentation of ad campaign audiences based on where visitors land on the website and how they interact with chatbots, and that combining KickFire data with RollWorks proprietary Account Fit and Account Intent helps sales and marketing prioritize accounts, according to Kushan Patel, Senior Director of Product Management at RollWorks.
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Terminus | Professional Services | 300 | $55M | United States | IDG | IDG KickFire | Account Based Marketing | 2019 | n/a |
In 2019, Terminus implemented IDG KickFire to integrate IP address intelligence into its Account Based Marketing platform. The implementation embedded the IDG KickFire API into Terminus' Account Based Visitor ID product to identify visitors on customer websites and validate ABM campaign performance.
Terminus evaluated four data vendors based on data quality and accuracy, match rates, and API volume and response times, and selected IDG KickFire for superior identification of company endpoints beyond Internet service providers. The solution configuration leverages KickFire's IP address intelligence as a data enrichment layer, enabling company level identification for small to mid size businesses and enterprise companies rather than classifying traffic as ISP.
Operationally the KickFire integration feeds account identification signals into Terminus' ABM workflows to capture account engagement, account penetration, and visitor behavior on client websites. Terminus used its own IP address as a ground truth test to validate match accuracy before putting the KickFire API into production, and the integration sits upstream of campaign attribution and pipeline orchestration within the Terminus platform.
Governance focused on data quality validation and vendor performance testing during rollout, with product teams aligning the Account Based Visitor ID product to surface KickFire derived signals for marketing and sales users. As a result of the integration, Terminus customers can capture account engagement on their websites, validate that website activity converts to revenue, and attribute ABM campaigns to accelerated pipeline creation and revenue generation.
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Buyer Intent: Companies Evaluating IDG KickFire
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD IDG KickFire Coverage
IDG KickFire is a Account Based Marketing solution from IDG.
Companies worldwide use IDG KickFire, from small firms to large enterprises across 21+ industries.
Organizations such as Terminus, RollWorks, Avascent, DesignMind and Lead411 are recorded users of
IDG KickFire for Account Based Marketing.
Companies using IDG KickFire are most concentrated in Professional Services, with adoption spanning over 21 industries.
Companies using IDG KickFire are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of IDG KickFire across Americas, EMEA, and APAC.
Companies using IDG KickFire range from small businesses with 0-100 employees - 40%, to mid-sized firms with 101-1,000 employees - 60%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.
Customers of IDG KickFire include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified IDG KickFire customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.