List of IDG KickFire Customers
Boston, 02116-2856, MA,
United States
Since 2010, our global team of researchers has been studying IDG KickFire customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IDG KickFire for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IDG KickFire for Account Based Marketing include: Terminus, a United States based Professional Services organisation with 300 employees and revenues of $55.0 million, RollWorks, a United States based Professional Services organisation with 500 employees and revenues of $50.0 million, Avascent, a United States based Professional Services organisation with 200 employees and revenues of $22.0 million, DesignMind, a United States based Professional Services organisation with 50 employees and revenues of $5.0 million, Lead411, a United States based Professional Services organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using IDG KickFire, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IDG KickFire customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Avascent | Professional Services | 200 | $22M | United States | IDG | IDG KickFire | Account Based Marketing | 2018 | n/a |
In 2018 Avascent deployed IDG KickFire as an Account Based Marketing solution to surface its invisible pipeline and support marketing and sales functions. Avascent implemented IDG KickFire to identify companies and decision makers visiting its site and to improve lead capture for targeted lead nurturing.
The implementation used IDG KickFire modules including LIVE Leads™, KickFire Forms and forms tracking to capture contact information, track returning visitors, and record content interest. The deployment emphasized website findability and content view tracking so marketing could publish higher relevance content based on observed visitor behavior.
Operational integrations included embedding KickFire Forms into Avascent’s WordPress website and pushing new leads into SalesForce CRM, while also adding contacts to marketing mailing lists and triggering real-time alerts for returning prospects. The configuration routed LIVE Leads™ insights to marketing and sales workflows to enable timely outreach and lead qualification.
Governance centered on marketer led configuration with ongoing support from KickFire’s customer service, which provided troubleshooting and best practice recommendations. Avascent reported increased form conversions, improved ability to identify potential customers, and progress in targeted lead nurturing as explicit outcomes of the IDG KickFire Account Based Marketing deployment.
|
 |
DesignMind | Professional Services | 50 | $5M | United States | IDG | IDG KickFire | Account Based Marketing | 2018 | n/a |
In 2018, DesignMind implemented IDG KickFire to gain company level intelligence on organizations visiting its website. IDG KickFire is an Account Based Marketing application that enabled DesignMind to surface anonymous company visitors and known prospects to inform content and lead qualification decisions.
Deployment focused on KickFire's company identification and prospect matching capabilities, engagement analytics that provide insight into levels of engagement and buying intent, and notification automation delivered through real time LIVE Leads Alerts and daily LIVE Leads Report emails. The configuration emphasized automated email delivery of high value lead signals so marketing and sales could act without needing to log into the platform.
KickFire was used to augment Google Analytics by providing company attribution and person to company mapping for web traffic, filling the gap DesignMind experienced with page level analytics alone. Operational coverage centered on the marketing function with direct impact on sales follow up, and the website became the primary marketing tool for content, SEO, and demand generation initiatives.
Vendor provided customer support and training to accelerate adoption and workflow changes, enabling DesignMind to instrument LIVE Leads workflows and use prospect validation to prioritize website and content optimization. As a result DesignMind received near real time high quality lead alerts and daily reports, and adjusted content and SEO strategies to improve searchability and drive qualified traffic, aligning with its stated marketing goals.
|
 |
Lead411 | Professional Services | 50 | $5M | United States | IDG | IDG KickFire | Account Based Marketing | 2018 | n/a |
In 2018, Lead411 implemented IDG KickFire to support Account Based Marketing and to gain real-time visibility into anonymous website visitors. The company faced high daily web traffic without a technology to identify visitor companies, referral sources, or the content consumed, and sought a system to prioritize accounts actively in-market to purchase their lead intelligence software.
KickFire LIVE Leads was deployed to provide real-time intent signals and company firmographic data, and Lead411 configured KickFire’s Lead Scoring capabilities to surface interest levels. The implementation established weekly filtering and routing logic, where unqualified accounts are filtered out, prospective accounts are pushed into nurturing sequences, and high-value leads are immediately routed for appointmenting and targeted outreach.
The deployment integrated with Lead411’s marketing automation to operationalize nurturing sequences and to enable attribution across marketing automation, direct mail, and digital ad campaigns as described by the customer. Operational ownership sat with marketing and demand generation functions, which used KickFire LIVE Leads data to refine account prioritization and timing for sales engagement.
Governance changes included lead scoring thresholds and routing rules that automated qualification and follow up, creating a repeatable workflow between marketing and sales. Lead411 cited improved focus on the right accounts at the right time, and noted increased demand generation and productivity as outcomes of the IDG KickFire Account Based Marketing implementation.
|
 |
|
Professional Services | 500 | $50M | United States | IDG | IDG KickFire | Account Based Marketing | 2019 | n/a |
|
|
|
|
Professional Services | 300 | $55M | United States | IDG | IDG KickFire | Account Based Marketing | 2019 | n/a |
|
Buyer Intent: Companies Evaluating IDG KickFire
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||