List of In-house Loyalty Customers
Tamiami Airport Business Association United States
13354 SW 128th Street,
Miami, 33186, FL,
United States
Miami, 33186, FL,
United States
1 305-256-3311
Non Profit
10
$1M
Since 2010, our global team of researchers has been studying In-house Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased In-house Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using In-house Loyalty for Customer Loyalty include: Kroger, a United States based Retail organisation with 409000 employees and revenues of $147.12 billion, ALDI SUD, a Germany based Retail organisation with 50000 employees and revenues of $12.50 billion, Alfamart, a Indonesia based Retail organisation with 97944 employees and revenues of $7.65 billion, PX Mart Taiwan, a Taiwan based Retail organisation with 23000 employees and revenues of $7.00 billion, Big C, a Thailand based Retail organisation with 23000 employees and revenues of $6.50 billion and many others.
Contact us if you need a completed and verified list of companies using In-house Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The In-house Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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7-Eleven Malaysia | Retail | 700 | $120M | Malaysia | In-House Applications | In-house Loyalty | Customer Loyalty | 2021 | n/a | In 2021, 7-Eleven Malaysia implemented an In-house Loyalty application in the Customer Loyalty category. The In-house Loyalty application was developed as an internally managed loyalty platform to support store and warehouse operations across the retailer's Malaysian footprint. Implementation scope included in-house change request development for the Loyalty System for stores and warehouse, coordinated alongside related applications such as Rebate Management System, Tote Tracker System and Store Monitoring Portal. Functional capabilities emphasized loyalty account management, transaction ingestion from store systems, automated reconciliation workflows and support for web and mobile access, reflecting standard Customer Loyalty category operational workflows. The deployment architecture integrated the In-house Loyalty application with store systems, SAP ERP system and third-party solutions using REST API, SOAP API and XML file transfers, and integration with SAP ERP was orchestrated using Microsoft Power Platform components including Power App, Power Automate and SharePoint. Data migration and system integration efforts were executed to align store-level transactions, warehouse records and ERP master data, and reconciliation processes were implemented between Stores, SAP ERP system and third-party systems. Governance and rollout were led by an internal technical team, with the Technical Manager responsible for technical solution evaluation, system integration, data migration and ongoing technical support for web and mobile solutions. External vendors were engaged for development delivery when required, and programmatic work focused on converting manual processes into automated workflow processes while retaining in-house ownership of change requests and operational support for the In-house Loyalty system. | |
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ALDI SUD | Retail | 50000 | $12.5B | Germany | In-House Applications | In-house Loyalty | Customer Loyalty | 2021 | n/a | In 2021, ALDI SUD began deploying an In-house Loyalty application as part of a Customer Loyalty initiative aimed at taking customers out of anonymity and improving its customer database for listing decisions. The effort is framed as a CRM and customer data infrastructure build to support marketing, assortment decisioning, and loyalty engagement across the company’s global business. The In-house Loyalty implementation emphasizes customer registration and profile unification across channels, with explicit objectives to link at least portions of POS data to identified customers and to capture newsletter and social media touchpoints. Customer data management workflows are being designed to support registration flows, consent capture, profile resolution, and data feeds from online purchase events, aligning functional capabilities with Customer Loyalty use cases. Architecturally the program uses Adobe Analytics for customer data analysis and Adobe Experience Manager for country marketing websites, while online shop touchpoints are built on SAP Hybris. Customer records are held in Salesforce, and the broader retail stack includes SAP merchandise management, Informatica PIM, and forecast-based replenishment as complementary systems, creating an integrated data plane for loyalty and assortment workflows where online and digital touchpoints exist. Governance and delivery are organized using Scrum based agile sprints to iterate on analytics instrumentation, registration UX, and POS-to-profile linkage. The stated outcome is to achieve a consistent view of customers across registration on country marketing websites, social media contacts, and purchases in online shops, and to position the In-house Loyalty application to extend ALDI SUD’s customer apps into a formal loyalty program to better inform listing and assortment decisions. | |
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Alex Lee, Lowes Foods | Retail | 9000 | $1.2B | United States | In-House Applications | In-house Loyalty | Customer Loyalty | 2020 | n/a | In 2020, Lowes Foods implemented an In-house Loyalty application in the Customer Loyalty category to accelerate a move away from traditional couponing toward a digital-first shopping experience. The In-house Loyalty application anchors the retailer's customer loyalty strategy and directly supports shopper experience and marketing functions. Deployment centered on a digital rewards collection model, configured for limited-duration reward cycles where customers accumulated credit toward discounted rewards during defined campaigns. Functional capabilities implemented included digital rewards collection, a rewards catalog and redemption workflow, mobile enrollment and digital card functionality, plus campaign management and customer segmentation to target frequent weekly in-store purchasers. Lowes Foods launched the In-house Loyalty program building on collaborative work with BrandLoyalty and IceMobile, and with reward sourcing from Vivo Villeroy & Boch Group to provision premium reward inventory and promotional mechanics. Operational coverage focused on the North Carolina based grocery chain, with program execution coordinated between store operations, merchandising and marketing teams to prioritize shopper experience in physical stores. Governance emphasized cross-functional rollout sequencing and shopper experience prioritization, following the retailer's store rebranding and strategic aim to build stronger long-term relationships with shoppers. The In-house Loyalty application positioned Lowes Foods In-house Loyalty Customer Loyalty solution to provide a digital alternative to paper stamp and coupon culture, and shopper response was reported as positively surprised with participants turning into program ambassadors. | |
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Retail | 97944 | $7.7B | Indonesia | In-House Applications | In-house Loyalty | Customer Loyalty | 2019 | n/a |
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Retail | 23000 | $6.5B | Thailand | In-House Applications | In-house Loyalty | Customer Loyalty | 2023 | n/a |
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Retail | 9500 | $1.9B | Germany | In-House Applications | In-house Loyalty | Customer Loyalty | 2019 | n/a |
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Retail | 3000 | $430M | Indonesia | In-House Applications | In-house Loyalty | Customer Loyalty | 2019 | n/a |
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Retail | 18249 | $4.6B | Germany | In-House Applications | In-house Loyalty | Customer Loyalty | 2017 | n/a |
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Retail | 600 | $80M | Germany | In-House Applications | In-house Loyalty | Customer Loyalty | 2021 | n/a |
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Retail | 409000 | $147.1B | United States | In-House Applications | In-house Loyalty | Customer Loyalty | 2019 | n/a |
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Showing 1 to 10 of 17 entries
Buyer Intent: Companies Evaluating In-house Loyalty
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD In-house Loyalty Coverage
In-house Loyalty is a Customer Loyalty solution from In-House Applications.
Companies worldwide use In-house Loyalty, from small firms to large enterprises across 21+ industries.
Organizations such as Kroger, ALDI SUD, Alfamart, PX Mart Taiwan and Big C are recorded users of
In-house Loyalty for Customer Loyalty.
Companies using In-house Loyalty are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using In-house Loyalty are most concentrated in United States, Germany and Indonesia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of In-house Loyalty across Americas, EMEA, and APAC.
Companies using In-house Loyalty range from small businesses with 0-100 employees - 5.88%, to mid-sized firms with 101-1,000 employees - 11.76%, large organizations with 1,001-10,000 employees - 41.18%, and global enterprises with 10,000+ employees - 41.18%.
Customers of In-house Loyalty include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified In-house Loyalty customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.