List of In-house Loyalty Customers
APPS RUN THE WORLD
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Since 2010, our global team of researchers has been studying In-house Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased In-house Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using In-house Loyalty for Customer Loyalty include: Kroger, a United States based Retail organisation with 409000 employees and revenues of $147.12 billion, ALDI SUD, a Germany based Retail organisation with 50000 employees and revenues of $12.50 billion, Alfamart, a Indonesia based Retail organisation with 97944 employees and revenues of $7.65 billion, PX Mart Taiwan, a Taiwan based Retail organisation with 23000 employees and revenues of $7.00 billion, Big C, a Thailand based Retail organisation with 23000 employees and revenues of $6.50 billion and many others.
Contact us if you need a completed and verified list of companies using In-house Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The In-house Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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7-Eleven Malaysia | Retail | 700 | $120M | Malaysia | In-House Applications | In-house Loyalty | Customer Loyalty | 2021 | n/a |
In 2021, 7-Eleven Malaysia implemented an In-house Loyalty application in the Customer Loyalty category. The In-house Loyalty application was developed as an internally managed loyalty platform to support store and warehouse operations across the retailer's Malaysian footprint.
Implementation scope included in-house change request development for the Loyalty System for stores and warehouse, coordinated alongside related applications such as Rebate Management System, Tote Tracker System and Store Monitoring Portal. Functional capabilities emphasized loyalty account management, transaction ingestion from store systems, automated reconciliation workflows and support for web and mobile access, reflecting standard Customer Loyalty category operational workflows.
The deployment architecture integrated the In-house Loyalty application with store systems, SAP ERP system and third-party solutions using REST API, SOAP API and XML file transfers, and integration with SAP ERP was orchestrated using Microsoft Power Platform components including Power App, Power Automate and SharePoint. Data migration and system integration efforts were executed to align store-level transactions, warehouse records and ERP master data, and reconciliation processes were implemented between Stores, SAP ERP system and third-party systems.
Governance and rollout were led by an internal technical team, with the Technical Manager responsible for technical solution evaluation, system integration, data migration and ongoing technical support for web and mobile solutions. External vendors were engaged for development delivery when required, and programmatic work focused on converting manual processes into automated workflow processes while retaining in-house ownership of change requests and operational support for the In-house Loyalty system.
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ALDI SUD | Retail | 50000 | $12.5B | Germany | In-House Applications | In-house Loyalty | Customer Loyalty | 2021 | n/a |
In 2021, ALDI SUD began deploying an In-house Loyalty application as part of a Customer Loyalty initiative aimed at taking customers out of anonymity and improving its customer database for listing decisions. The effort is framed as a CRM and customer data infrastructure build to support marketing, assortment decisioning, and loyalty engagement across the company’s global business.
The In-house Loyalty implementation emphasizes customer registration and profile unification across channels, with explicit objectives to link at least portions of POS data to identified customers and to capture newsletter and social media touchpoints. Customer data management workflows are being designed to support registration flows, consent capture, profile resolution, and data feeds from online purchase events, aligning functional capabilities with Customer Loyalty use cases.
Architecturally the program uses Adobe Analytics for customer data analysis and Adobe Experience Manager for country marketing websites, while online shop touchpoints are built on SAP Hybris. Customer records are held in Salesforce, and the broader retail stack includes SAP merchandise management, Informatica PIM, and forecast-based replenishment as complementary systems, creating an integrated data plane for loyalty and assortment workflows where online and digital touchpoints exist.
Governance and delivery are organized using Scrum based agile sprints to iterate on analytics instrumentation, registration UX, and POS-to-profile linkage. The stated outcome is to achieve a consistent view of customers across registration on country marketing websites, social media contacts, and purchases in online shops, and to position the In-house Loyalty application to extend ALDI SUD’s customer apps into a formal loyalty program to better inform listing and assortment decisions.
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Alex Lee, Lowes Foods | Retail | 9000 | $1.2B | United States | In-House Applications | In-house Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, Lowes Foods implemented an In-house Loyalty application in the Customer Loyalty category to accelerate a move away from traditional couponing toward a digital-first shopping experience. The In-house Loyalty application anchors the retailer's customer loyalty strategy and directly supports shopper experience and marketing functions.
Deployment centered on a digital rewards collection model, configured for limited-duration reward cycles where customers accumulated credit toward discounted rewards during defined campaigns. Functional capabilities implemented included digital rewards collection, a rewards catalog and redemption workflow, mobile enrollment and digital card functionality, plus campaign management and customer segmentation to target frequent weekly in-store purchasers.
Lowes Foods launched the In-house Loyalty program building on collaborative work with BrandLoyalty and IceMobile, and with reward sourcing from Vivo Villeroy & Boch Group to provision premium reward inventory and promotional mechanics. Operational coverage focused on the North Carolina based grocery chain, with program execution coordinated between store operations, merchandising and marketing teams to prioritize shopper experience in physical stores.
Governance emphasized cross-functional rollout sequencing and shopper experience prioritization, following the retailer's store rebranding and strategic aim to build stronger long-term relationships with shoppers. The In-house Loyalty application positioned Lowes Foods In-house Loyalty Customer Loyalty solution to provide a digital alternative to paper stamp and coupon culture, and shopper response was reported as positively surprised with participants turning into program ambassadors.
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Alfamart | Retail | 97944 | $7.7B | Indonesia | In-House Applications | In-house Loyalty | Customer Loyalty | 2019 | n/a |
In 2019, Alfamart implemented an In-house Loyalty application to manage its Alfagift customer rewards program. The In-house Loyalty deployment followed Alfamart's acquisition of PT Global Loyalty Indonesia, which was tasked to operate the Alfagift program serving more than 15 million shoppers.
The In-house Loyalty application includes membership management, a points and rewards engine, campaign orchestration, voucher and coupon management, and customer segmentation and profiling capabilities, aligning with typical Customer Loyalty platform functions. Configuration emphasized centralized rule management for accrual and redemption, tiered membership logic, and campaign scheduling to support promotional workflows.
Operational deployment covers more than 18,000 Alfamart convenience stores across 27 provinces in Indonesia, extending to franchise and licensed store workflows. The platform was implemented to connect with point of sale systems, the Alfagift mobile experience, and corporate customer data repositories to enable real time balance updates, offer delivery, and customer identification at checkout.
Governance was centralized under the company unit responsible for loyalty and CRM after the acquisition, with operational coordination across franchise operations and store leadership for program enrollment and redemption processes. The implementation positioned the In-house Loyalty application as the core Customer Loyalty infrastructure for Alfamart's multi channel retail footprint.
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Big C | Retail | 23000 | $6.5B | Thailand | In-House Applications | In-house Loyalty | Customer Loyalty | 2023 | n/a |
In 2023, Big C deployed an In-house Loyalty application in the Customer Loyalty category to capture in-store loyalty events using an IoT first architecture. The implementation combines ESP32 based readers, RFID card scanning, a Svelte built frontend and backend, and Cloudflare hosted data services to provide real-time loyalty point updates for customers and administrative control for store operators.
The core functional modules implemented include RFID capture and edge telemetry, real-time points processing, a customer lookup and rewards status module, and an administrative management interface. ESP32 microcontrollers paired with RFID readers perform card reads and forward identification payloads over Wi Fi, the Svelte backend processes those events and updates the loyalty database, and the Svelte frontend provides administrator workflows for customer management and reward configuration.
The deployment architecture is an edge to cloud flow where ESP32 devices act as the edge capture layer, Cloudflare services host the application and database, and Cloudflare Workers provide serverless routing and processing at the edge. The system design includes simple device indicators such as LEDs or buzzers to signal successful scans, secure transport from device to cloud, and a single codebase for both backend and frontend built with Svelte to streamline operational support.
Governance and operational notes emphasize ease of use for store administrators and customers, with loyalty points visible immediately after a card scan and redemption workflows managed through the Svelte interface. The implementation documentation explicitly cites benefits and limitations, noting ESP32 is low cost and Wi Fi capable but has constrained compute resources, Svelte offers small bundle size and reactive state management with a smaller developer ecosystem, and Cloudflare provides global edge hosting and security while adding operational complexity. Big C states the In-house Loyalty system is an effective way to reward loyal customers and to centralize Customer Loyalty operations for administrators.
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Retail | 9500 | $1.9B | Germany | In-House Applications | In-house Loyalty | Customer Loyalty | 2019 | n/a |
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Retail | 3000 | $430M | Indonesia | In-House Applications | In-house Loyalty | Customer Loyalty | 2019 | n/a |
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Retail | 18249 | $4.6B | Germany | In-House Applications | In-house Loyalty | Customer Loyalty | 2017 | n/a |
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Retail | 600 | $80M | Germany | In-House Applications | In-house Loyalty | Customer Loyalty | 2021 | n/a |
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Retail | 409000 | $147.1B | United States | In-House Applications | In-house Loyalty | Customer Loyalty | 2019 | n/a |
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Buyer Intent: Companies Evaluating In-house Loyalty
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD In-house Loyalty Coverage
In-house Loyalty is a Customer Loyalty solution from In-House Applications.
Companies worldwide use In-house Loyalty, from small firms to large enterprises across 21+ industries.
Organizations such as Kroger, ALDI SUD, Alfamart, PX Mart Taiwan and Big C are recorded users of
In-house Loyalty for Customer Loyalty.
Companies using In-house Loyalty are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using In-house Loyalty are most concentrated in United States, Germany and Indonesia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of In-house Loyalty across Americas, EMEA, and APAC.
Companies using In-house Loyalty range from small businesses with 0-100 employees - 5.88%, to mid-sized firms with 101-1,000 employees - 11.76%, large organizations with 1,001-10,000 employees - 41.18%, and global enterprises with 10,000+ employees - 41.18%.
Customers of In-house Loyalty include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified In-house Loyalty customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.