List of In-House MyHyundai Customers
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Since 2010, our global team of researchers has been studying In-House MyHyundai customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased In-House MyHyundai for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using In-House MyHyundai for CRM include: Hyundai Motors America, a United States based Automotive organisation with 2000 employees and revenues of $30.00 billion, Hyundai Motor Europe Germany, a Germany based Automotive organisation with 545 employees and revenues of $20.00 billion, Hyundai India, a India based Automotive organisation with 5672 employees and revenues of $17.10 billion, Hyundai Australia, a Australia based Automotive organisation with 350 employees and revenues of $2.00 billion and many others.
Contact us if you need a completed and verified list of companies using In-House MyHyundai, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The In-House MyHyundai customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hyundai Australia | Automotive | 350 | $2.0B | Australia | In-House Applications | In-House MyHyundai | CRM | 2020 | n/a |
In 2020 Hyundai Motor Company Australia implemented its In-House MyHyundai application as the corporate CRM, establishing a centralized owner portal and customer record to support marketing and dealer engagement. The deployment positioned In-House MyHyundai to serve both prospect acquisition and ongoing owner relationship management across the Australian business.
The implementation configured MyHyundai with progressive profiling, rewards program management, campaign orchestration, and customer communications roadmap capabilities. Configuration emphasized segmentation, conversion optimization for website enquiry flows, and mechanisms to recruit and enrich customer data to enable ongoing conversations with owners and prospects.
MyHyundai was integrated into the existing digital ecosystem, linking the corporate website and dealer websites with SSC initiatives, and operating alongside site infrastructure components identified as PCM, PIM, ROAP to manage product content and content feeds. This architecture centralized CRM data for CX, Sales, Dealer Network and digital marketing teams to streamline lead capture, enquiry conversion and cross-channel customer journey management.
Governance and operational ownership were driven by the digital and CRM Marketing Manager and Privacy Officer, who conducted privacy reviews, defined guidelines for access and use of personal information, and led stakeholder engagement with HMC, dealer network, CX and digital agencies. Rollout included cross-department cooperation on customer journey strategies, progressive profiling and dealer website management to ensure Hyundai compliance and consistent enquiry handling.
The stated objectives of the MyHyundai CRM program included improving digital ecosystem usability and key conversion points based on consumer behaviour, increasing customer data recruitment through progressive profiling, and boosting owner loyalty via targeted rewards and communications. These CRM-led initiatives were positioned to support company sales targets and the broader CRM strategy across Hyundai Motor Company Australia.
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Hyundai India | Automotive | 5672 | $17.1B | India | In-House Applications | In-House MyHyundai | CRM | 2022 | n/a |
In 2022, Hyundai Motor India deployed the In-House MyHyundai application as a CRM and customer ownership portal to support sales, service booking, EV charging information and customer benefits across India. The In-House MyHyundai platform centralizes customer engagement and ownership workflows, providing mobile and web access to service appointments, product information and benefits enrollment. Hyundai Motor India operates the platform in-house, positioning the application as the primary customer record for sales and aftersales interactions.
Functional modules implemented in the In-House MyHyundai application include CRM and customer engagement, ownership record management, service scheduling and service history, EV charging information and benefits management. Operational coverage spans national sales and aftersales operations across India, linking dealer touchpoints and customer-facing channels through the MyHyundai portal. Governance for the In-House MyHyundai application is retained internally at Hyundai Motor India with centralized data stewardship to align sales and service workflows, and the platform has driven large customer adoption since launch.
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Hyundai Motor Europe Germany | Automotive | 545 | $20.0B | Germany | In-House Applications | In-House MyHyundai | CRM | 2020 | n/a |
In 2020 Hyundai Motor Europe Germany deployed the In-House MyHyundai CRM across European markets to provide ownership-centric customer services. The platform surfaces service history, roadside assistance and integrated public charging access as primary ownership capabilities, and the Charge myHyundai public charging service was launched in 2020 as part of the customer platform.
The In-House MyHyundai CRM implementation is organized around customer engagement and connected services modules, including consolidated customer profiles, service history management, assisted support workflows for roadside assistance and charging session orchestration. Configuration emphasizes ownership lifecycle workflows and in-app notifications, aligning CRM customer engagement capabilities with vehicle connected features.
Operationally the platform runs pan European and links vehicle telematics and connected-services feeds to customer records, while exposing charging access through the Charge myHyundai service and integrations with public charging networks. The deployment supports Aftersales, Customer Care and Connected Services functions and is structured to coordinate dealer level interactions with centralized customer data.
Governance for the in-house deployment is centered on a centralized CRM instance with localized market configurations and consent aware customer master controls, enabling consistent ownership services across markets. Rollout in 2020 established MyHyundai as the primary CRM layer for ownership and charging related customer engagement in Hyundai Motor Europe Germany.
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Automotive | 2000 | $30.0B | United States | In-House Applications | In-House MyHyundai | CRM | 2012 | n/a |
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