List of IQVIA OCE MDM Customers
Cambridge, CB4 0WG,
United Kingdom
Since 2010, our global team of researchers has been studying IQVIA OCE MDM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IQVIA OCE MDM for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IQVIA OCE MDM for Customer Data Platform include: Roche, a Switzerland based Life Sciences organisation with 112774 employees and revenues of $80.28 billion, AstraZeneca, a United Kingdom based Life Sciences organisation with 94300 employees and revenues of $73.98 billion, Sanofi, a France based Life Sciences organisation with 82878 employees and revenues of $47.74 billion, Laboratoires Thea, a France based Life Sciences organisation with 1500 employees and revenues of $751.0 million and many others.
Contact us if you need a completed and verified list of companies using IQVIA OCE MDM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IQVIA OCE MDM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AstraZeneca | Life Sciences | 94300 | $74.0B | United Kingdom | IQVIA | IQVIA OCE MDM | Customer Data Platform | 2019 | n/a |
In 2019, AstraZeneca implemented IQVIA OCE MDM as part of an initial U.S. rollout to support Oncology and specialized medicines. The deployment targeted CRM and field-force orchestration use cases and aligned to the Customer Data Platform category.
IQVIA OCE MDM was configured to deliver CRM workflows, territory and call-planning orchestration, and a unified master data view for healthcare professionals and healthcare organizations. MDM usage is inferred based on common OCE deployments, and the implementation emphasized HCP and HCO record unification, account hierarchies, and standardized reference data to align account teams and commercial operations.
Operational coverage concentrated on commercial field teams and supporting medical affairs functions in the United States, with rollout sequenced by therapeutic area and field segments. Governance focused on centralized master data stewardship, account team data ownership, and revised CRM-to-master workflows to reconcile distributed updates against the IQVIA OCE MDM master record.
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Laboratoires Thea | Life Sciences | 1500 | $751M | France | IQVIA | IQVIA OCE MDM | Customer Data Platform | 2021 | n/a |
In 2021, Laboratoires Théa deployed IQVIA OCE MDM as a Customer Data Platform to modernize commercial CRM and omnichannel customer engagement across Europe. The implementation spanned more than 22 markets and explicitly integrated the OneKey HCP/HCO reference database to act as the authoritative MDM and reference-data layer for the OCE deployment.
The IQVIA OCE MDM configuration centralized HCP and HCO master records, profile unification, and data hygiene workflows consistent with Customer Data Platform capabilities, enabling consistent identity resolution and standardized customer profiles for commercial and marketing use. Configuration emphasized linking OCE records to OneKey identifiers to preserve hierarchies and standardized reference attributes across markets.
Integration architecture positioned OneKey as the canonical source of HCP/HCO reference data feeding IQVIA OCE MDM, with the CDP serving as the single customer profile store for downstream commercial CRM and omnichannel execution. Operational coverage targeted commercial and marketing functions across the 22 plus European markets, with centralized master data fed into local CRM and engagement channels.
Governance and rollout used a central MDM stewardship model, driven by OneKey reference-data policies, while allowing regional configuration to support local commercial workflows. The deployment of IQVIA OCE MDM together with OneKey concentrates HCP and HCO master data to standardize CRM and omnichannel customer engagement across Laboratoires Théa’s European footprint.
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Roche | Life Sciences | 112774 | $80.3B | Switzerland | IQVIA | IQVIA OCE MDM | Customer Data Platform | 2018 | n/a |
In 2018, Roche Pharma implemented IQVIA OCE MDM as part of a broader IQVIA Technologies suite deployment across more than 100 markets. IQVIA OCE MDM is deployed as a Customer Data Platform to centralize master customer records and provide a single source of truth for commercial engagement across the pharmaceuticals division.
The implementation bundled IQVIA OCE MDM with OCE Sales, OCE Marketing, Organization Manager, and ePromo, establishing functional capabilities for master data consolidation, account hierarchy management, identity resolution, campaign orchestration, and regulated ePromotion governance. Configuration emphasis was on linking customer master records to engagement workflows, enabling sales and marketing alignment and supporting medical science liaison and account management interactions.
Architecturally the suite is built on and integrated with best-in-class platform components, including Salesforce.com for CRM orchestration, Mulesoft for API and systems integration, Amazon Web Services for cloud hosting, Heroku for application services, and Box for content storage and distribution. The rollout was scoped to approximately 14,000 users across 100 plus countries, covering marketing, sales, medical science liaisons, account management, and related commercial functions.
Governance and rollout were structured under a multi-year agreement, creating centralized commercial data governance and cross-functional process links between marketing, sales, medical science liaisons, and account teams. The program is positioned to drive more meaningful customer engagement, better inform commercial decisions, enhance customer experience, strengthen relationships, and drive performance as stated by the parties.
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Life Sciences | 82878 | $47.7B | France | IQVIA | IQVIA OCE MDM | Customer Data Platform | 2023 | n/a |
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